It used to be that if you had an online business, your website is the equivalent of a shopping window. Now, this holds even true if you have a brick and mortar store.
And just like in a physical store, not all is created equal.
Some shelves, or in our case pages, are more important than others.
You probably heard about the 80/20 rule or Pareto principle before.
20% of your efforts will bring in the results while 80% of your efforts are just there for filler or worse as a distraction to your readers.
So how do you apply this to your website?
Which pages are more important than others?
And to which pages should you be paying the MOST attention to get the quickest and best results for your business?
