Before you create your landing page, ask yourself:
What do you want visitors who arrive at your page to do?
That action should be the only thing you talk about on your page and the only thing visitors can do on your page.
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Don’t assume they know how your lead magnet benefits them when they read about its features. Instead, you need to make sure they understand the benefits with no room for confusion.
What are the most desirable features of your lead magnet? In Digital Marketing, benefit messages are always more powerful than feature messages, but that doesn’t mean your audience isn’t interested in the features they’ll get from your lead magnet. With that said, provide a bulleted list of features, such as a list of chapters for an ebook or the topics covered in a webinar. Think of it this way: benefits sell, but features prove that the lead magnet can deliver those benefits.
Be clear and succinct. Visitors should instantly understand that the information on the landing page addresses their problem or pain point and the solution they’ve been looking for is at their
fingertips if they follow your call to action (such as submitting your opt-in form).
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Images and videos add colour and interest to your landing page, but they can also communicate important messages visually. Charts, icons, screenshots, ebook covers, presentation slides, images of your checklists, and so on can provide additional information, and they can pique visitors’ interest in your lead magnet.
Since landing pages are focused on a single, specific goal, there should be no distractions from your call to action.
Remove your website’s top navigation bar and any other irrelevant links, images, text, and so on
I want to invite you to Generate 100s of qualified, high-ticket leads like clockwork, so you never have to rely on cold calling or emailing just to beg clients to hire you.
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