2016 proved to be an amazing year for digital marketing. Various trends made the field more exciting, creative and competitive. But like everyone else in the industry, Livelong Digital isn’t stopping there. It’s out with the old trends and in with the new for 2017, which makes us all giddy with excitement. Next year, we’re focusing on a trend that’s gradually gaining popularity: video.
Simply put, video will dominate marketing in 2017. This is fitting since video is no longer an extra for web content. Nowadays, it is the content. Video’s popularity across the web is so strong that experts predict it will comprise about 80 percent of all web traffic by 2018.
The advent of Facebook Live and other live video streaming platforms was evident this year. Next year, these platforms are going to be bigger than ever. If used correctly, such technology can be used to build excellent brand awareness and improve overall engagement. You can expect more companies to turn to live streaming for their events such as product launches and press conferences, as well as video blogs.
One of the factors pushing the increase in the popularity of live streaming is the constant clamour for in-the-moment content. Users are seeking information about events that they don’t have direct access to (i.e., exclusive concerts). Increasing numbers of apps with some kind of live streaming functionality are coming out, and it does not look like the trend will slow down.
Video’s renaissance can also be attributed to the web’s ‘adaptation’ to more video content being posted. Content creators are focusing on giving people what they want, and so functionalities such as video embedding or mobile sharing are more common. Even simple things such as autoplay are a result of this seemingly insatiable demand for more video content.
The popularity of video can also be attributed to the fact that producing it is easier than ever. Gone are the days of hiring a full professional production crew just to make a 15-second advertisement. Nowadays, great videos can easily be shot with a DSLR camera (or even a phone) and then edited with user-friendly software. This means that video production is no longer a luxury for businesses.
Let us take advantage of this together. Contact us today.