Search Engine Optimization, Content Marketing, and Link Building together help to make your website strong and optimized. 61% of marketers have already marked SEO as the top priority for the 3 and beyond. The reason being if your business is not having an online presence on Google, it can face an uphill digital battle.
However, the route to success online is only possible if you use the right SEO tools. Businesses based in Australia or outside can reach out to one of the popular and professional SEO Companies, Melbourne Live Long to get personalized SEO campaigns curated.
SEO Tools To Use In 2023 And Beyond
Google Suite
To use your SEO strategy flawlessly, Google Suite offers many important tools. A few of them can be used daily:
- Google Search Console: It helps get the true organic search data. This tool supports specialists by providing insight into what keywords a page is ranking, CTR, impressions, keywords that are performing in the terms of clicks, and any type of site errors. It will also help in checking the mobile usability and the page speed.
- Google Analytics or Tag Manager: This tool will let you get real-time data from your audience that you can filter and segment into metrics. It will help you track and analyze your business goals and events. You can track the geographical location of the customers when someone clicks the Google Tag Manager.
- Google Keyword Planner: It is one of the best keyword search tools for making your business website SEO optimized. This will provide details on the average keyword competition, monthly search volume, and additional semantic ideas.
- Google My Business: It is great for local SEO, and your GMB must be optimized for the business you have. Business owners must embed the right name, address, phone number, posts, offers, and description of their business. Create a short link for happy customers so that they can provide customer reviews.
Bing Webmaster Tools
Bing gets a lot of attention after Google. Bing’s SEO is mastered and optimized with the Bing Webmaster Tool. You will receive an intuitive dashboard, diagnostic tool, easy report configuration, etc. This tool helps in tracking the SEO utilization of a business’s Bing account in real time.
Mozcast
It helps track small and big changes in Google’s Search Algorithm. Google Search Engine is making hundreds of changes every year. So, this tool helps track SEO performance and make sure that your SERP is seamlessly analyzed.
PageRank Status Tool
You must look after the Page Rank of your website and your competitors too. This is a web crawler that helps show what is your Page Rank, and how high it is. The PageRank Status tool is a free SEO apparatus that helps with program expansion, and you can introduce on your internet browser. This tool can be introduced it on your Firefox or Chrome extension. Whenever you will visit your site, this tool will be shown on your toolbar.
SEMrush
The primary role of this tool is to find the right keywords and phrases. There are more than 20 billion keywords in the databases, which can help you to stand out from your competitors. It helps businesses to use brand-specific keywords to reach out to a wider audience. This tool can also help you discover technical issues, monitor website ranking, sort out audit feature, and provides insight into how competitors are trending.
Conclusion
If your website is not ranking as per your brand’s demands, it is necessary to reach out to the best SEO Companies, Melbourne like Live Long Company to optimize your business website. SEO tools help the business owners to stand out and ahead of their business competitors.
