Make no mistake if you have any kind of expertise in any specialised area of knowledge, you can coach people online.
We tend to develop tunnel vision. Maybe we’ve been working at a certain place doing certain things for an extended period. We start to get locked in to that type of thinking as well as we end up restricting our knowledge to a narrow band of information. This happens across the board.
Paradoxically enough, the more information we come across on the Internet, the more uncertain we become.
Basically, marketing refers to activities you do with the purpose and intent of attracting and serving clients.
These activities can include anything from posting on Instagram to doing a free webinar to being a podcast guest or writing a blog post.
The good news is that there are sooo many ways to market your coaching. (And the best way to market your business is based on your strengths — download this Free Ebook to find yours.)
Marketing a coaching business is different from marketing another product or service. That’s because as a coach, you are marketing YOURSELF!
This can bring up a lot of apprehension for many new coaches, who often don’t expect to have to learn marketing when they decide to become a coach.
In order to market yourself as a coach, you need to know what you do well, understand how to differentiate yourself and get clear on how exactly you help your clients.
Because at the end of the day, your client isn’t just purchasing coaching. They’re deciding to work with you as a coach, which is a very personal decision.
If you become a bestselling author in your niche, you are definitely going to break away from the pack. As I mentioned earlier, it’s a big enough deal that you were able to get around to writing about your niche. Remember there are lots of experts in your niche who for whatever reason could not write a book. You did. This makes you stand out!
When you download this free eBook, you won’t just discover how to find more of your most valuable customers online…You’ll have the step-by-step framework to explode your Coaching business in the next 90 days!
Get your free copy now before this page is taken down.
To become an online coach, you have to answer one basic question. Seriously. You need to just take care of this question and you will be well on your way to success. What question should you answer?
It’s very simple: Do you know what you’re talking about?
Marketing a coaching business is often more challenging than marketing a copywriting or graphic design business. This is because effective marketing speaks to the results someone can get from working with you.
The reason that marketing coaching can be so challenging is because what you provide to your clients (the outcomes or results) is often intangible and hard to describe, even though the results are big and transformational.
The key is really understanding and being able to clearly articulate the benefits of working with you as a coach
You may be thinking that this is a pretty straightforward question. There are so many ways to answer it.
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