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6 Ways to Build Trust With Website Visitors and Social Media Followers

Are you looking for ways to build trust with potential clients? Want to impress website visitors and social media followers so that they do business with you?

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6 Ways to Build Trust With Website Visitors and Social Media Followers
6 Ways to Build Trust With Website Visitors and Social Media Followers

Why is Customer Trust Important

Trust between customers and brands is the bedrock of their relationship. This trust derives from customer’s believing in a company’s product or services, and its commitment to shared core values.

6 Ways to Build Trust With Website Visitors and Social Media Followers

The Bad News

55% of consumers don't trust companies they busy from as much as they used to.
80% of businesses believe they offer excellent customer service, but only 8% of customers agree.

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The Good News

Loyal customers spend over 2/3 more with a current business than a new one.
65% of US customers find a positive experience with a brand to be more influential than advertising.

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Strategic tips to improve customer trust

Be Transparent

Never oversell what you can offer or do. Be candid about abilities and limitations.
81% of consumers state they must trust the brand to do what is right.

Share core values

Overtly display and discuss brand values and promote partners.
77% of consumers prefer to purchase from companies that share their values.

Own Mistakes

Mistaked with a product or service should be apologized for along with ways to improve.
59% of consumers are influenced by what top leaders at a company communicate.

Display Reviews

Publish genuine and heart-felt reviews on your website and social media.
79% of people say user-generated content highly impacts their purchasing decisions.

Treat your employees well

Publicize wins from your entry to mid-level employees both internally and enternally.
Treating employees well influnces public opinion more than any other action.

Request Feedback

Give customers a chance to be heard by requesting feedback after key interactions.
Consumers are 36% more likely to leave a review after a positive experience when prompted through email.

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