There is one specific kind of marketing that often has the highest conversion rate, and people don’t seem to discuss it enough, especially new businesses, who stand to benefit from it the most. It’s based on the same principle as customer ratings and reviews. If you’re deciding whether to purchase a product online, whether on Amazon, eBay, or another ecommerce site, the reviews are generally what affect your decision the most in the end.
Advocacy takes this one step further. It’s one thing to hear a review from a stranger on the internet, but it’s another to hear it from a family member, business associate, or trusted friend. Knowing the best way to treat your customers is the greatest marketing information you can have, because when they start recommending your products and services to people they know, people who will listen, and who give weight to their words, you’ve just earned yourself the best advertising money can’t buy.
Let Us Point You In The Right Direction (After all, we live up to our name!)
Most businesses know that they probably need some sort of social media profile – maybe a Twitter page for their business. Few people, realize the difference between merely existing on Twitter and truly leveraging the power that social media offers.
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