Social Media Marketing is the roaring buzz today. 3.5 billion people around the world are actively using one or more social media, which makes 48% of the world population.
Every other business owner is trying to earn their chunk from the vast open ended opportunity hidden in the reputable social media platforms.
While Social Media Marketing has brought huge success to many, there are others who are struggling at this. Due to some reasons their social presence is not striking, users are not engaging with the contents. Or they are not getting enough followers in the first place.
What are their social media marketing problems?
Today we will discuss some of these problems which are hampering the efforts of thousands of business owners from getting engaged with their potential customers.
We will talk about the main social media mistakes that entrepreneurs do and they need to stop it immediately.
Social media is a platform open for all to get in touch with potential customers. If you are not doing the right things, someone else will do it and take your customers away, it is as simple as that.
Common Social Media Marketing Mistakes to avoid in Facebook
First we need to talk about the pioneer and giant of all social media, Facebook. Currently 2.7 billion people are monthly users of Facebook. So you can easily guess its endless potentiality.
Though more people are using facebook correctly these days, still there are many things that are missing. Especially after the vigorous update of facebook’s appearance in 2020, many users are found managing the facebook pages comparatively more complex than before due to its new interface.
Social Media Mistakes in Facebook page management
1 . Comments and the Replies
Anyone can read the comments on a facebook post and make comments too. In many cases companies ignore to reply to the facebook comments made by customers. It becomes way worse when a negative comment is left alone or deleted even.
The ideal practice will be to address all the comments, whether they are bad or good. In case of a good comment, a warm thank you will be a great way to respond. However in the cases where there is a negative comment, utmost care must be taken.
You must reply to the comment publicly in the first place. You might contact him via facebook messages or other methods for further reason. But a public reply must be made so other users do not get the chance to develop the mindset that this company is careless about complaints.
2 . Is it the right audience?
Regardless of your marketing efforts being paid or organic, you must be careful about the audience that you are targeting. Who are your audiences and what are they looking for usually? Also get information about your followers regarding things like their average age, sex etc.
If you own a lingerie shop and most of your business page followers are men, it’s less likely that you will get engagement in your posts. So you need to fix this before developing your marketing strategy. The products you are promoting must match the taste & usability of the followers. Think again and ask yourself, most likely, who will buy your products?
3 . The right Marketing Strategy vs Post types
You need to find the right marketing strategy, Its a well known fact that without strategy, much of the efforts will fail. But at the same time you need to adjust your content and posts along with your strategy. The post types, your strategy and the audience, all must be aligned with one another.
For example, some business owners will post and do marketing with videos and podcasts, some with images and others will combine both. You need to find out which one is most appropriate and effective for your business type.
Not all businesses are suitable for the same content type. That means, all strategy may not work for you as well. That is why we always advise you to develop a customized social media marketing strategy that is specially adaptable with your business type.
Not using stories is one of the common social media mistakes done by business owners. Stories brings a lot of impressions. It also gets engagement from relevant followers. In many cases, organic posts fails to reach the followers due to many reason. This is why Facebook story can be another great way to reach followers with lucrative offers.
Mistakes to avoid in Instagram
1 . Buying followers
It is one of the popular and serious mistakes that is done by most business owners. In most cases the followers are from fake or irrelevant accounts. Sometimes bot services are also available to generate comments.and reactions. All of these practices are highly avoidable.
A big community will not ensure any success unless it is relevant. It might initially look something attractive but deep down it doesn’t carry much weight at all.
2 . Not using hashtags
Another common mistake is not to use hashtags. But hashtags are very important in instagram. Relevant hashtags will generate relevant impressions and therefore more user engagement.
Instagram allows up to 30 hashtags for each post. But before using, you must research relevant hashtags for your image that is related to your product or service. This will increase the percentage of relevant impressions.
3 . Using low quality photos
Another so common mistake. Instagram is all about good looking and lucrative images. Also many users will neglect the descriptions and bio sections. Use them properly to describe what your business is about and may be some key features if possible.
4 . Not using stories
Many users tends to ignore the story feature in instagram. But it actually works pretty nicely. As much as facebook, instagram stories are great ways to increase user engagement. These are free options to reach more followers organically and you should not refrain from using them. Moreover there are many interesting filters in instagram which will make your stories interesting. Too.
Bonus Tip: Entrepreneurs or business owners should switch to Instagram business accounts as soon as they can. Instagram business accounts give us a lot of new features, Instagram Analytics is one of them. From this you will be able to know more about the users, their behaviours and many more.
Marketing Mistakes to avoid in Twitter
Twitter is another major social network. Around 152 million people are actively using twitter. That simply means that a lot of your prospective customers are also using it.
To make the best out of twitter, you need to avoid these mistakes:
1 . Do not make tweets too long
Twitter is not a place where people would like to read things in detail. They are looking for the main theme of the event or news may be in a couple of lines at best. So making it longer will not help. Keep it on point and short.
2 . Not Responding to retweets
Lots of users do this mistake may be due to their shortage of time. But this is not a good idea at all. Engaging with retweets will allow you to get in touch with prospective clients and followers, Also it shows the activeness of your account and the attention that you pay to it.
3 . Too many Retweets
Retweets are of course good. But You have to maintain a certain number per day and do not exceed that. Keeping retweets relevant to your business is another important factor. Irrelevant retweets will look like you are seeking too much attention. The best idea is to retweet only those posts who have mentioned your business name.
Christmas is almost knocking at the door. It’s the happiest and most celebrated occasion without any doubt. Regardless of being religious or not, everybody is looking forward to a good holiday season with their friends and families.
One of the biggest parts of the celebration contains purchasing gifts for your loved ones. The gift items might vary from a pair of boots to hair clips, foods, working instruments, computer accessories, clothing and what not? When the idea of a gift is to make someone happy, it can be practically anything!
So it doesn’t matter what is your business type or whatever you are selling, there will be someone interested in your products as a gift. Its your job to encourage them about it.
To give you a head start, we have compiled some ideas that will help you to generate more sales leads this Christmas!
In the Covid 19 affected universe, it’s more likely that online sales will (and it already started since halloween) receive a big boost. Ordering online, and receiving products via home delivery is the new thing. So make sure you are having these things in mind while trying to make your online store provide a more convenient experience to the customers.
Providing Gift Ideas to your website visitors
In many cases, a good idea can generate a good lead. You need to showcase your products in a proper way so that the customer or website visitors think that that, ‘’hey this can be a good gift!’’
For example, you can create product suggestions based on age, gender, sex, product type, price etc. This will definitely give a positive user experience to your website visitors.
Also you can always show pop up messages about special discounts or special offers on those products. This will also help to increase the conversion rates.
Making Payment method safer & more convenient
This year, to face the special circumstances due to the outbreak of covid 19, ordering and paying online will be the most popular way of shopping, that is without any doubt. Make sure your payment methods are up for the challenge. It should accept all the approved payment methods. At the same time it must be well secured.
Try to include as many payment methods as possible. It is always better to make your Christmas deals available to a maximum number of people.
On top of that, its always best to make your website ready for customers. Regardless of festival times or not, a smooth uder experience is what a website visitors deserve. Also it helps you to rank higher in google and get more customers. Learn about the website optimization services and do not fall behind your competition.
Encouraging them to buy gift cards
Gift cards are another great way to present someone with a gift. They have always been popular. Especially in those cases when you are not sure about what to buy but still you want to buy a gift.
With the development of virtual gift cards, its even more convenient to sent it to your loved one within the shortest possible time. It can best be sent via email or text messages which is really cool. And specially in the covid dominated situations, virtual gift cards can be really useful and safe.
Introduce a sound return policy
Customers are often concerned about returns, especially around Christmas. In many cases the gift might not be preferred by the person. Or a size may not be appropriate.
Customers will definitely want to know if and how they can return those purchased items. To boost this effect even more, you can even look to enrich and extend your returns policy. For example if the return policy is usually 30 days then you can extend this to 60 days and highlight this on the website, maybe in the banner sections.
It will give an extra feeling of assurity to the new customers, knowing that their purchase is safe if any kind of issue occurs.
Whatever you decide to do, be sure to display this clearly across your website to maximise interest. According to the statistics, about 87% of people are more likely to shop on a site if it has a free return policy.
Create a sense of Urgency
Placing a countdown to Christmas can be a strong conversion driver on your site. By creating a sense of urgency, people are reminded to stop procrastinating and make their order right away.
This sense of urgency is a trick to push your customers to direct purchase rather than moving around aimlessly. It will also give them the impression that most people are already buying so your preferred product might get out of stock. So do hurry!
Almost double digit conversions have been observed by adding a countdown before key dates.
Similarly, Amazon has a countdown to the last delivery date to ensure that people are aware and to increase the sense of urgency.
Use Christmas & New Year Themes in your Email Marketing
Email marketing still works and it is effective. Especially in this time when Covid has cornered people into their homes and the internet has become the major way of communication, the effectiveness of emails are still very much intact.
When it is Christmas, It is always a great idea to decorate your emails with Christmas themes and colors. It will create a quick connection with the festive moods of the subscriber and the chance of Click through rate will be increased.
Plan ahead and send your offers to the subscribers and make them aware of it. Make sure that the offers are clearly displayed in the email body and subject lines. This will increase the email opening rate. Provide necessary and customised links to the inventory so that the user experience is comfortable.
Work a bit more on your packaging, make it special
Packaging of any product is more important than you think. It certainly makes the product appear more valuable and worthy. And especially when it is a gift item, then the packaging should be up to the mark.
A good packaging will protect the gift from any issues. Brides giving the product a lucrative look, it will do a good branding for your shop, that is for sure. Also nowadays, unboxing itself has become a great experience. So it is always good to be careful on the packaging.
Unique Christmas packaging for your products over Christmas adds a touch of luxury and class. And it can really help create a sense of ‘exclusivity’ around your product.
Reduce delivery Charge, or offer Free Delivery
This can be a comforting gift to the people looking for Christmas shopping. It is likely that they are not buying from your website only. They are buying from different sources and exploring many others. So what are the things that set you apart from others?
Free delivery or a reduced delivery charge can be one of those things that makes you special. Since your customers will be buying a lot of stuff from different sources, a chance to save some extra money will give them a sense of comfort.
The charge of the delivery itself may not be too much. But if you can make it free and display some texts on your banner like ‘Free Delivery Until Christmas’’ then it sounds really big. It will definitely contribute into the buyer’s impulse and urge them to shop before the deadline!
Use in-browser push notifications
The times around Christmas can be a great time to install push notifications on your website. Push notifications provide you a direct line of communication to your subscribers and inform them about the latest deals, discount and what not?
You can talk about a flash sale, store hours, last call for purchases before Christmas, any special deals and so on. But always keep in mind that sending too many notifications can literally annoy your customers. It might result in unsubscribing. So keep it in mind before applying this technique.
Offer some neat Discounts
Keep the discounts as one of the options that will always work. Everyone loves to save some extra amount of money from their purchases if possible. The standard of consumer products are more or less same amonth competattive businesses. So it is usual that the winner will be who is offering with the lowes price tags.
Make the disocunt amount a noticable one if possible. A healthy discount is always more acceptable. Make sure you do enough publicity. Beside newsletter and social media posts, display them nicely on the main banner of the website. Keep it neat so the users already have and idea of the amount of the savings they are going to make even before the purchase.
Team up with another small business
How much do you know about your customers? Are you aware of the problems they face before and after purchasing your product?
For example, if you are selling vinyl records, it is most likely that your customers are also looking for some good pair of headphones, a pair of good speakers or vinyl players may be?
So it will be a great idea to provide them the links to buy these products as well. It will greatly enhance the user experience of your website and the customer will leave as a happy one, knowing that this is the one stop place where they can find all that they need.
Teaming up with other businesses like your will give you a crucial edge. Make sure your partners are also referring to your business in the same way. This is how you open a lot more new windows to get more customers without spending a single penny!
These are some tips and tricks on how you can increase sales in Christmas. I hope you will like these options and find them fruitful. If you have any more ideas then please feel free to share them in the comments. Happy selling!
If you are not sure about what to do, then you can enjoy our Digital Marketing Services in Melbourne Australia. Our Digital marketing Service includes the optimization of all the channels that includes website develoment, social media management, Facebook & Google advertisement, Organic SEO services, customising news letters and many more. The packages are specially designed for small and medium businesses so it is affordable to all!
Feel free to dial or drop a line whenever you want! It will be a pleasure to talk!
email: [email protected]
Local SEO is not a new word for small business owners, at least it should not be if you are conscious about boosting your business and ranking higher in Google and other search engines.
”How to get higher rank in Google?” – is a question that has always been puzzling to the business owners. Today we will discuss one of the important answers to this question. That is Local SEO.
Local SEO helps you to make your business more familiar with the search engine(s). Therefore it will help you to drive more customers to your business who are actively searching for it. Besides organic search and paid advertising, local seo is also a great influential factor.
What is Local SEO all about?
In a word, local seo involves all the procedures that helps you to rank higher for relevant local searches.
For example, check out these search results of – ‘pizza near me’, or ‘’pizza in melbourne’’. Its an easy way to search your desired product. Searching with this type of queries are getting more popular with time.
A lot of users will search while they are looking for pizza. And they will find a result like this:
Lets say you are selling Pizza in Melbourne, Australia and you have listed your business in Google. Then there is a chance that your business will show up as one of the results of these type of queries.
How this is done? Well there is no magic behind this. This is a straightforward reflection of the business owner’s efforts in Local SEO in Melbourne, Australia.
This search has been made using Google & it is noticeable that 3 relevant results are coming with some extra details that include the store name, user ratings, opening an closing times and some other details. They appears even above the organic search results.
Simply speaking, these results are delivering more user friendly information (even more than paid ads and organic search results). No doubt that the wesbite associated with this business will get more traffic than others.
And according to a study by moz, about 33% people will prefer clicking on these results! With the amount of information they are delivering, why not?
But do not get carried away, organic search results, on the other hand, still have the highest amount of CTR (Click through rate) which is 56%.
Compared to these two giants, Paid ads has a lower click through rate (10%).
Click Through Rate (CTR) is a calculation based on how many times the business appears in search result vs how many times users are actually clicking on it.
This simply means that to achieve high ranking in Google, any business owner should invest in both Local and Organic SEO. And success is possible without any paid ads! But for this you must know how to optimize your business for local searches.
Organic SEO vs Local SEO
Organic SEO involves your primarily website. Whenever a user searches with a query, Google and other search engines use their algorithm to find the best suitable website that matches with the user’s search intent.
By this method, google presents a SERP before you with all the relevant results. SERP refers to Search Engine Results Page.
To get a good place in that page, there are a number of factors like website loading speed, keywords, backlinks and so on.
You can check the status of your website’s organic SEO & other factors including SEO health, loading speed, backlinks etc by using our fully free organic SEO checker tool (no sign up required). Just visit https://livelongdigital.com.au/ and run a FREE SEO audit now. Ths will help you to find the SEO issues of any wesbite!
(Livelong Digital is a well known Local SEO service provider in Melbourne, Australia)
On the other hand, Local SEO deals with local searches. For local searches, google displays 3 relevant results with more information. These are commonly known as Snack Pack results. These Snack Pack results are more depended on Google My Business page and its optimization.
Local SEO also helps to make the business more prominent and easily discoverable in the Google local map. As a consequence, it will improve local search results and help to boost your business.
How To Boost Local SEO for my business? How to start?
Probably this will be the most important question right here.
The one major step that you will need to start boosting your local SEO is to set up and Optmizing your Google My Business page.
You can really get a good start for your local seo done by just by setting up and optimize Google My Business for your business.
With further optimization, it can do wonders!
Local SEO & Google My Business
Google My Business is a free platform provided by Google. In other words you can say, Google My Business is where you can create your company page in Google’s platform (as much as you can create a facebook business page in facebook). Google business page comes with a lot more versatility than Facebook page, of course.
Lets get back to the search ”pizza near me”. In these cases Google will pull the information from Google My Business listing and not from a website or landing page. But for that, the Google My Business (GMB) needs to have the right information in in proper order!
To add information in Google My Business (lets call it GMB), first you need to add or claim your listing. According to Local SEO experts, more than 55% business owners have not yet claimed their GMB! It’s strange but true.
Google is already enjoying a huge market share of 87%. So you can imagine the number of non-claimed GMB listings.
But it will not be your case because today I will also show you how to add or claim your Google My Business page for your business.
Again I say, please do not underestimate the importance of the website & its organic ranking. It has its own unparalleled strength. Combine it with an optimized GMB listing and that will make a killer SEO strategy!
Note: Remember that, your customer might find you through GMB listing, but they can not place an order, or purchase a product or do any kind of interaction unless you have a user friendly website.
Google is undoubtedly the most powerful search engine in the world right now. Creating and optimising a business listing will not only rank up your business in Google. This will also create a strong brand image of your business in the search engine results.
It is one of the best seo practices, as suggested by Google itself! And it is completely free!
Today we will see how to create and verify your business in Google My business. Then we will look in in to the further optimization of the business page.
How to Create Google My Business?
Setting up Google My Business is as important as opening the shutter of your store! Follow these steps to claim or create the GMB for your business.
1 . First go to this link. It will provide you a search box. Type your business name in the search box.
2 . If you are a new business owner and you are sure that your business is not listed, then you can just click on the black marked circle. It will take you to the section where you will be able to enlist your business.
3 . If you are not so sure about it, then type the business name in the box. Make sure you type slowly as the box will show you suggested business names as you type.
4 . If the business is already listed , then you will see the name in suggestions.
5 . If the business is not listed, then the tool will suggest you to create a business with name you have typed.
(Important Tip: It is recommended that you do not include any keyword in the business name. Simply use the real business name and nothing else.
For example business names like ”ShareTrip – Best Travel agency” is not recommended. It violates the Google provided guidelines. In the long run it might affect your local seo. Ideal practice for this buiness is to name the listing as ”ShareTrip”.)
6 . Next, the tool will ask detailed information regarding your business. It includes business category, detailed address, location on map and so on. Keep on providing the options accurately.
Must be careful while adding the category. Once again type slow and wait for the suggestions to come up so you can select. Also enter the address properly according to the fields.
Special Tip: Always be consistent in adding the information which will exactly match the information of your website / business.
This is important for effective local seo. The best idea is to copy the information (name, address, phone number etc) directly from your website (also recheck whether they are correct in the website itself!) to a doc and use it.
7 . One by one add the required information and mark your business in the google map. Usually google will automatically mark your business based on the address you have provided. if you find a mismatch then you can drag the marker and place it properly on the location of your business.
Tip: Make sure you add an informative description in your My Business page. Remember to include your service keywords in that description. SEO copy writing comes really handy as it will add all the relevant keywords and information in the description. This is how it becomes useful to both the user and the search engine.
How to verify your Google My Business?
Once you are done with providing all the information, then you will be asked to verify your business. The verification will be done by Google. In many cases they might call you on the number that you have provided while creating the business listing.
In other cases they will send you documents via post. Once again they will use the address that you have provided while creating the listing. Detailed instructions will be included in that document.
Once you verify your listing, it will show a green mark beside the listing like this:
Creating & verifying listings in google is that easy. But you must be super accurate while doing so. A mistake can mess up the whole process and might redirect your customers to someone else!!
In case if you are not sure how to create & verify the business to kickstart your local SEO, then you can always seek professional SEO service in melbourne. Its always better to be cautious.
In our next blogs we will talk about how to create and manage your business in Bing places and Apple Maps.
Optimizing Google My Business
After verifying the business, start optimizing it. It is also pretty easy and straight forward process. You can follow these steps:
- Adding more relevant categories
- Uploading photos
- Add your opening & closing hours
- List any unique services that your business offers
- Adding any additional phone numbers;
- Adding relevant attributes/amenities;
Once you are done with adding your business in Google, then go ahead and do the same with Bing and Apple maps. Though Google is undoubtebly the biggest search engine with highest market share, still there are people who are using Bing as search engine.
Also there is a good number of iOS users who are using Apple maps. So exploring these options will bring more potential customers.
More SEO Tips
Local seo is connected with other aspects of SEO. Setting up GMB wil give you a crucial edge. But you also keep in mind that most of your competiors are also doing the same. So what will set you apart?
To more fine tune your local SEO, we suggest you some more steps. To create a solid web presence and rank higher in google, you should work with these aspects too. Briefly they are:
- Creating Local Citations (NAP)
On page SEO
Optimize website’s Home page
Optimize Local landing pages
Adding schema mark ups
Managing Reviews, ratings and others
These are the crucial areas which makes some imprortant difference. The more you can tune it, the better will be the outcome.
If you are not sure about what to do, then you can enjoy the cheap seo solution that we are providing in Melbourne area all all over Australia. This SEO service for small business is specially designed and so it is affordable to all!
Feel free to dial or drop a line whenever you want! It will be a pleasure to talk!
email: [email protected]
Discover How to Get Free Publicity for Your Company
“No, I don’t want any kind of publicity,” said no company ever. Of course all businesses—the legitimate and legal ones, that is—want to be in the public eye. They want their brand to be as widely known as possible, and that is why companies dedicate a significant part of their budget to advertising and marketing.
The problem these days, however, is that economic times are getting tougher, and marketing budgets are getting smaller. While multinationals continue their advertising juggernauts regardless of the economy, shrinking marketing budgets can pose a problem for much smaller businesses. Budget cuts mean less funding for TV, radio, print, and Internet marketing, and that could create a significant impact on a company’s bottom line.
Then again, businesses don’t have to pay for publicity all the time. There are several ways your company can grab attention without spending a single dollar for it. Here’s how to get free publicity for your company.
Write about top online influencers
One thing you need to know about influencers on the Internet and social media is that they will appreciate pieces that feature them as top dogs in their niche. They will like it enough to share your article on their own popular blogs and social media pages, and you’ve got free publicity! Just make sure the content is written well because they likely won’t post it if it’s peppered with errors, grammatical and otherwise.
Do charity work
Now, this may sound a little self-serving, but getting your company involved in charity work can give you some media mileage. And we’re not even talking about cash contributions. Lending your time, your products and services, or any resource you have access to will go a long way in helping charitable groups or individuals, and that is something the media will definitely notice. If the charity you’re helping is somewhat relevant to your business, then that would be a bonus.
Admittedly, press releases are old-fashioned, but they still work, so why not make one every time your company launches a new product or service or does anything newsworthy? Sure, there is no assurance the media will pick them up, but when they do, that’s free publicity for you, all for the price of a sheet of paper and printer ink.
Cultivate relationships with the press
As mentioned above, sending in press releases, while effective, is mainly a hit-or-miss affair. However, if you have good relations with journalists that matter in your industry, your company’s need for publicity will certainly be addressed more easily. So talk to them and give them industry insights, even gossip, if you have them. Your willingness to share information will certainly sit well with them, and they will likely feature you and your company on a regular basis and raise its profile.
Maintain a strong social media presence
There are billions of social media users in the world. Be one of them (if you aren’t already), and take advantage of the free publicity that Facebook, Twitter, Instagram, Pinterest, and other social media platforms provide. There are so many Facebook groups to join and Twitter feeds to interact with, and you will be giving your brand a lot of exposure in the process. Getting the services of a top social media agency, your company will be likely to gain a vast social media presence and increase ROI.
Speaking engagements at relevant events
Do you consider yourself an expert in your industry, and do the other people in it think the same way? If so, then you should be doing the rounds being a guest speaker at events relevant to your niche. The more events you speak at, the more people will know you and the business you represent.
Become an award-winning entrepreneur
Winning an award is a big deal. The press coverage that you will get for it is even better. There are so many award-giving bodies across all industries that you have a good chance of getting at least one in your lifetime. And if you do win an award, don’t forget to make your own publicity material about it and send them out yourself for more exposure.
Any content we put up on the Internet, whether it’s a list article, a funny image, or a highly entertaining video has the possibility of going viral for whatever reason. Should you create content that is extremely interesting, entertaining, and highly-informative, it stands a chance of getting shared by many people, and that will give your company’s public profile a major boost.
There’s an adage that says something about bad publicity still being publicity. Agreeing or disagreeing it with those words depends on one’s perspective, but there’s one thing about publicity that everyone will agree with: Free publicity that casts a good light on your brand or company is infinitely better than the publicity that will take a significant portion of your budget.
In impact has elevated with the increase in technology, almost every business has a website so that their users or customers can reach out to them easily. However, many businesses make the mistake of neglecting the usability of their website. This means that they do not pay attention to the functionality of the website or the user experience. For the success of any website, usability and seamless website browsing experience are very important. This can attract more and more customers which can thereby boost the sales and revenue of your website.
Due to the fact that a lot of people are using mobile phones to access the internet, it has become very necessary to create a website which responds efficiently on a mobile device as well.
If your website cannot be accessed on a mobile device or if the quality of the website gets degraded on mobile devices, it is best to create a mobile version of your website with the help of your website designer.
2.Using a meaningful and accurate title tag
The homepage of your website is the first thing that a user will come across. This is why it is very important for you to make sure that the home page has no errors. The title of your homepage gives you a character approximately 55 characters so you need to utilise it effectively to make sure that it serves as a compelling identity for your business.
3.Provide an accurate and compelling description
Along with the title tag, there should be a very accurate and interesting meta description. Here you will have more room, you will be able to describe your brand or services within 150-160 characters. You should be able to describe the services that you will offer to your customers. This is your chance to convince the user to click on your website and have a look at it.
4.Offer navigation to show off your internal pages
Google surely favours sites with clarity, and which have internal linking and navigation. This makes it very easy for the users to find out exactly what they are looking for. Mark it as a thumb rule, no page of your website should be more than three clicks away from another page. This means that your homepage must serve as a hub for the rest of the pages.
5.Include quality content
It is best to include a detailed description of the services provided by your business. Make sure to include at least 300 words that describe your company and its services. It is difficult to put out everything about your company using a few words. This is why it is best to divide services or products into segments so that it is easy for people to understand your business.
Just make sure that the content is concise and descriptive enough to attract any new customer and educate them about your brand. The content should be self-explanatory so that whoever visits your website can have a complete understanding of your business.
6.Integrate social media for user engagement
Including social media icons on your website will increase the chances of users to share the materials. Even though Google does not take social media profiles directly into consideration when it determines the authority and ranking of your website. However, social media linking can still be helpful in influencing primary signals like inbound links and they are also a powerful outlet for user engagement.
These are not the only ways that one can use to optimise their business. However, these are definitely the most important ones. All of these factors definitely play an important role in improving search visibility and assures higher user engagement rates. There are various other aspects that need to be taken care of during the optimisation of a website. Including this segment as a part of your SEO will just assure improved results.
SEO is an evolving field, in this post, we will attempt to Demystify Search Engine Optimisation for you.
SEO has been around for at least a couple of decades now, yet for many everyday online surfers who might have already heard of it, the concept is still shrouded in mystery.
Never mind that SEO has already done—and will continue to do—so much for businesses, organisations, and individuals the world over. To them, the work that an SEO agency does might as well be magic.
There’s nothing magical about SEO.
SEO is definitely not magic. It’s not even an exact science, but SEO can be as fascinating as both. An acronym for search engine optimisation, SEO is all about making your website—or any site for that matter—more discoverable than ever using a wide range of processes and strategies.
For more Internet users to discover your website, your site must rank higher in search engine results. Once your site ranks high, the chance of users clicking on your link and exploring your site improves. Organic traffic also usually comes with a higher ranking. With more people visiting your website, you get more leads, which could then result in more conversions that come in the form of subscriptions or, better yet, sales for your business.
How Google et al. work
Google, Yahoo, Bing, and all the other search engines crawl websites using bots. These automated software agents are tasked to pick up signals such as keywords, meta descriptions, backlinks, and title tags, then report them back to their respective search engines. It’s this information that will be the search engine’s basis for ranking pages for specific keywords, phrases, or queries.
Google is currently the biggest dog on the search engine block and is said to be using over 200 ranking factors in its algorithm. It is the job of SEO professionals to make sure their client websites are compliant with those factors, which include site speed, anchor text, mobile-friendliness, backlinks, and quality of content, among other things.
Quality content is tops.
Of Google’s many ranking factors, it’s quality content that will do the most wonders for your SEO, thanks to the earthshaking algorithm updates it has implemented over the last few years.
So what makes for quality content these days?
Authoritative blog posts that provide recent developments in your industry or your personal take on them would be great.
The same goes for how-to articles since Internet users these days seem to be always on the lookout for tips on how to do just about anything.
List posts have also proven to be quite entertaining and engaging, especially if they’re well-conceived and cleverly-written.
Infographics also make for great web content these days, considering their ability to give readers a very clear and easy to digest snapshot of any given topic.
If content is king, then video is probably the king of content nowadays, as they make up about half of web traffic. Experts even predict that this year, that figure will reach 80%.
SEO is an evolving field, and what it will become in the next few decades is still a mystery. Hopefully, however, the things mentioned above will help demystify SEO as it stands today to many people.
There is more to colour than a brand’s identity. No matter what industry you take a look at, the same colours are used time and time again.
Incorporating certain colours can induce a specific emotion or reaction. It has become a standard practice in web design to entice people visiting websites and social media platforms to learn about a brand or a product. And it is highly relevant with the Digital Marketing strategy the company will adopt in future.
A lot of web designers in Melbourne rely on Color Theory to help their clients stand out from their competitors.
Paid advertisements on social media are becoming more creative and colourful. Brands that associate colours in their ads have been proven to garner more audience than those who don’t.
That’s why these companies seek help from web designers like us; to make the most out of their paid advertisements on social media and websites.
If you’re an owner of a company that wants to establish a name or build a reputation, we have compiled a list to help you understand how colours can play a huge role in today’s online
businesses and their success.
Promoting Your Brand
It is said that incorporating a specific colour with your brand can increase your brand recognition to up to 80%. It’s no wonder why some of the most established brands have built an empire with the help of it.
A study called the Impact of Color on Marketing showed that up to 90% of people judge a product based on the colour alone – and they do so within 90 seconds of looking at it.
Capturing Your Audience’s Attention
Most companies use colours as a way to attract a specific demographic. Others do it to target their desired audience.
It all comes down to whom you’re advertising your products to. A lot of factors that need to be considered are the age, lifestyle, and gender of your viewers. Some organisations even leverage on the cultural aspect of it.
While the colours green and red may seem contrasting, it is one of the most common colour combinations used. These two colours are frequently identified with the Christmas season. It
invokes the feeling of festivity, and the emotions felt during those times.
Advertisers use this association as an advantage for their campaigns. Because Christmas is known to promote the spirit of giving, selling a product or service with its colours will entice
customers to make a purchase.
Your Colours Also Determine Your Company Values
The colour pink typically symbolises femininity. Whether it is to promote the awareness of an illness that is common in women or to empower them by showing your support through advocating their rights, using pink as the Pantone for your site can immediately attract the female audience. This also gives you the potential to gain their support.
On the other hand, the rainbow has always been a symbol of the LGBTQ pride and their rights. A lot of companies gained overwhelming support throughout the years because of
their advocacy to push equal rights for them. Many companies, along with the LGBTQ, still show their support to each other up to this day – and they typically do it through social media.
Therefore, using these colours for your campaign will not only gain your company a following; it will also be easier for the audience to recognise what you’re supporting and whom you’re promoting your products for.
There’s no shortage when it comes to using the colour red in the food industry. And we probably won’t see the popularity of the colour blue decline in websites. They’re a favourite
among companies for certain reasons.
The psychological impact of colours may vary from person to person, but the emotions are often predetermined by the surroundings.
A few colours that have been proven to induce certain reactions are:
Green is known to invoke the feeling of serenity. It is the most dominant colour in natural environments like the fields and the forest. This gives the colour green its unique characteristic that is synonymous to life and growth.
Companies who sell natural and organic products usually associate the colour green with their brand. In chromatic therapy or colour therapy, green is believed to induce positive energy.
Thus, by incorporating the colour green in your organic and natural products, you are telling your consumers that they’re contributing to the environment by purchasing them.
Red is the most noticeable colour to the naked eye. The colour red tends to elevate a person’s blood pressure, increase their respiratory rate, and accelerate their metabolism.
Because it symbolises strength and determination, red is typically used by several news magazines and channels in their logos. It gives viewers the impression that the workforces of these companies are willing to go the extra mile to serve the people.
Seeing the colour red can also stimulate a person in many other ways. That’s why entertainment platforms like Netflix and YouTube have it as their predominant colour.
Red is also the dominant colour in the food industry in terms of marketing materials like websites, logos, and overall brand as this colour is thought to be an appetite- stimulant.
Many restaurants use this colour for their signage, so it would still be visible even from afar. Their websites also consist mostly of this colour to stimulate the viewer and subconsciously entice them into buying their products.
Most companies on the internet have blue logos and themes. That’s because blue is often associated with intelligence, creativity, and dependability.
Companies like PayPal, Ford, and Samsung advertise their services and products as reliable and innovative. While Facebook, LinkedIn, and Twitter use it to represent intelligence and creativity — traits that they encourage you to share thru their platforms.
If you’re starting a website that allows users to express their opinions and share their ideas, then blue is an excellent colour choice. However, if you’re in the food industry, blue may not be the best option as it’s known to be an appetite suppressant.
A lot of companies acknowledge the correlation between colours and emotions. And most of them used it as a leverage for their success.
Though chronotherapy is still considered to be pseudoscience, having a signature colour associated with your brand has many benefits. A signature colour, along with your brand and its values, will surely get you more recognition and help you build a stronger connection with your viewers.
In this episode, we explore the 10 types of Videos you should Invest in your marketing strategy.
Video is a highly effective form of content and its popularity has gone hand-in-hand with the rise of social media.
Despite the fact that so many of us consume online videos on a daily basis, many small business owners still aren’t using video as part of their digital marketing strategy or aren’t seeing the best results.
In order to inform your video marketing and help you get the best possible ROI from campaigns, we’ve compiled some video types that could help you get to grips with video.
Continue the discussion in our community and let us know how you are using Video in your Digital Marketing strategy. Join us here:- https://community.livelongdigital.com.au/
SEO in 2020: Here’s What to Expect
In order to do that, you will have to:
- Understand your audience and their search queries, use Google Search Console and Keyword Planner
- Give them the answers they are looking for most conveniently for them, get familiar with Schema Markup
- Every stage of the buyer’s funnel must be addressed for optimal conversions
- Always update to accommodate changes with time
Google makes constant changes to its search algorithm. In fact, there were more than 3,000 of them in 2018 alone. Depending on who you ask, some webmasters will love them, while others despise them.
However, the changes have always had the goal of rewarding the good sites, and punishing the bad ones. After all, they’re trying to cater to the user and provide the best experience they possibly could.
Over the years, there have been a few more noticeable changes that have completely changed the playing field. However, today, we’ll talk about the future instead of the past.
Nevertheless, if you’re interested in the past updates, the Search Engine Journal has a neat article to feed your curiosity.
Now, let’s see what new you can expect from SEO in 2020.
You might have already heard of structured data, and even implemented it on your site. If you have, you are already ahead of the competition. However, if you haven’t, it’s high time you do so.
Google is continuously upgrading its algorithms, yet it’s still a long way from understanding context. Meaning, search engines will need your help to understand better the content you are providing on your site.
Structured data helps search engines understand what’s on your page. Then, how the elements that make the webpage relate to each other and the rest of your website.
After all, you want your customers to understand you regardless of the device they are using to reach your site.
Regardless, if someone uses their desktop, mobile phone, smart home speaker, or TV; structured data enables your content to become available for any internet-enabled device.
Plus, structuring your data will allow you to gather better insights from analytics. You will be able to identify the best parts of your site’s content and leverage it for the best strategy results.
Furthermore, you should look to get as many featured snippets as possible. After all, mobile users are, most of the time, on-the-go when searching with their smartphones. They will look for the fastest and most convenient way to find what they’re looking for.
If you can present it to them in less than two clicks, you will have a substantial advantage over your competitors. You are expected to gain a large share of the total clicks for that search term.
That would improve not only your traffic and click-through rate but also your domain’s authority in the eyes of both Google’s algorithm and potential customers.
The best way to find if you can use a featured snippet is to look at your own keywords. Find the ones that rank for the first page using the Ahrefs Site Explorer.
Then, use the tool to find other keywords you aren’t using that qualify for a snippet. Repeat the process as much as necessary. Keep in mind; if you’re not savvy enough, there’s nothing wrong with outsourcing this work to a professional.
The EAT Framework
You should expect 2020 to hit your content strategy. If you don’t already, you should aim to create relevant and helpful content for your visitors. One of the easiest ways to do so is by using the EAT framework.
Expertise, Authority, and Trustworthiness should be the three pillars that hold your content strategy in place. Your primary focus must be to create an overall better story for your brand that will help site visitors understand how they can gain from you.
After all, content affects every part of your website’s SEO. Make it, so your site is the best place for people to come to and learn about your industry.
Furthermore, you should focus your more on the search intent rather than keywords present. Think about it.
When someone comes to your site, they will have a question that needs answering or a need that must be satisfied. Your site’s content needs to focus more on addressing your user’s intent to come to the site and addressing it.
In order to do that, you will have to:
- Understand your audience and their search queries, use Google Search Console and Keyword Planner
- Give them the answers they are looking for most conveniently for them, get familiar with Schema Markup
- Every stage of the buyer’s funnel must be addressed for optimal conversions
- Always update to accommodate changes with time
Think of the overall experience a user will have with your website even before they reach it. The search term they would use to come to your site, the competitors they could go to, your site’s landing page, and what happens when they leave.
Imagine the best possible experience you can provide to your visitors and implement it. Then, set up an A/B test that would compare the old version and the new one. See for yourself which version your guests prefer the most.
Furthermore, user experience includes your site’s loading speed, and it’s responsiveness to screen size and the ease of navigability through the different sections.
You shouldn’t focus on a single page but the entire site. Although for bigger websites, you might want to think of a way to automate the process. After all, continually making manual incremental changes to a large site is time-consuming. Python and R are beneficial programming languages for automation.
Search Intent Rather Than Keywords
The most recent addition to Google’s search algorithm, BERT, will try to understand the nuance of each word in a search query. It will affect a broad range of search terms, and you are very likely to be included.
You can read Google’s full blog post for a more detailed look into the latest changes. Still, it would be in order to provide an example. Let’s take one of Google’s own examples.
Let’s say someone is searching for “Can you get medicine for someone pharmacy”. Before the update; such a search term would show you results based on the main keywords used. Those would be “get,” “medicine,” and “pharmacy.”
Thanks to BERT, Google’s search algorithm can now understand that the “for someone” is a crucial part of this query that must not be ignored. Its meaning completely changes, and instead of showing search results for filing out prescriptions, you get a direct answer to your question.
The new addition to the algorithm is already in effect for English and is already rolling out for other languages.
Mobile-First Indexing and Voice Search
Mobile-first index means that Google will use a website’s mobile version of a page for ranking. Thus, if your website looks horrible on mobile, expect it to affect your current ranking for both mobile and desktop search results.
Structured data and featured snippets will help you immensely for both mobile devices and home assistants. Really, they will be the determining factor when it comes to improving clicks. Why?
Well, almost 49% of searches in Google have no clicks. Meaning, people get their answer straight from the search result page without having to go to another site.
People search on their phones and get the answer they need from them. Or, they use their home assistant, which uses the position zero search result, reserved for snippets.
Tips for Small Business SEO
As you might have noticed, SEO is becoming more and more complicated for small business. It can get overwhelming to form relevant strategies, all the while running a company.
There needs to be a healthy balance between the two that would work for you and your customers.
In case you are looking for a way to improve your site’s visibility by yourself. Then, the expectations, as mentioned above, might be too much to do by your lonesome.
Thankfully there are numerous guides for small business SEO available online. You won’t need to be a technical SEO specialist to implement them, and the added benefit they would bring is tremendous.
Furthermore, with upcoming geopolitical changes in 2020, you should see to it that your web hosting provider is reliable. It’s not impossible, event occurring abroad to have a substantial effect on your business and website.
Thus, you might want to look into offshore hosting providers that will not become affected by turbulent times. Thankfully, there is a broad choice available to you. Nevertheless, you must conduct your due diligence to be absolutely sure that you will get what you need.
It could be a lengthy process to choose, but one that is worth it. In case you’d rather not waste too much time, we recommend that you go with a mid-sized hosting provider like AbeloHost. This will allow you to get all the benefits of working with a large, reputable hosting company combined with all the personalization that only small companies can offer.
To summarise, you have to implement structured data to make it easier for Google and its competitors to parse your website. Then, boost your content strategy with the EAT framework for maximum impact.
However, don’t forget, search intent is on its way to take over keywords. Meaning, you must understand how your customers find your website. After this, present the information they’re looking for in the simplest way possible.
No one can correctly predict what 2020 will bring for SEO. The only thing we can do is prepare as best as we can. Otherwise, you will lose out on the many opportunities the new year will bring.