Learn The Steps To Position Yourself As The Authority In Your Niche, Even If You Don’t Have A Following
In this episode, we speak to Samantha Riley, co-founder of the Global Thought Leaders Network.
Samantha is an international business growth coach, speaker, and #1 best-selling author, with nearly 25 years of personal experience in building and growing businesses.
If you’re a thought leader who is ready to play a bigger game so you can make more money, and create a life filled with freedom and purpose, then you’re in the right place.
Find out more about Samatha here:-
Have you considered Search Engine Optimisation for your business in Melbourne?
When you start your business, you throw time, energy and money into making a splash and spreading the word. You might run ads online or pass out flyers on the ground to people who might be interested in what you’re offering. You’ll also build a website so that those looking for information about what you have to offer can find it online.
These are all worthwhile efforts, but you need to start thinking about what you can do to ensure that the leads and interest in your brand keep growing well into the future. There are many ways you can do this, but for businesses in Melbourne, Search Engine Optimisation (SEO) offers the best long-term results.
KEEP GETTING FOUND
Your big business launch and its flyers and giveaways will ensure that you remain top of mind for customers – for a while, at least. But in time, there’s a good chance that they’ll forget about you unless you remain visible in some way.
SEO enables you to do this, and it produces results that are measurable. The goal of an SEO strategy is to make your website more visible to the right people with the smart use of search engines. Done correctly, you will slowly rise in the search engine rankings, possibly appearing above your competitors. With SEO, you can track your progress to gauge how various aspects of your website and its online presence are performing.
THE SEO PROCESS
To begin, take a look at how your website is performing. Note what its performance is like and decide what you’d like to improve. A good example would be to aiming to increase the number of enquiry forms being completed by visitors. Once you’ve decided on the goal, you’ll need to decide which SEO tactics to utilise to achieve the results you desire.
You might, for example, optimise your website’s keywords, so the site shows up in searches as a service provider in a particular area, or you could create a simplified and more enticing form that offers customers a discount if they make an enquiry.
Once you’ve made the adjustments, you’ll need to keep working to optimise every aspect of your website. How the internet and search engines operate is continually changing to meet the needs of customers better, so what might work well one day could backfire the next.
Perhaps your goals will change; you may decide that you’d rather focus on creating more engagement with existing customers to build loyalty, for example. Whatever your goal, taking SEO seriously will help you get the long-term results you need.
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Are you looking for Web Design in Melbourne? Starting a business and continuing to grow it is an expensive exercise, so it’s only natural that your “Do It Yourself” instinct kicks in and makes you seek out ways to do everything on your own, but also at a fraction of the potential cost. With affordable and user-friendly software and guides for web designing and many other essential business services, this is possible.
However, when you start looking at your marketing and web design, Livelong Digital in Melbourne are the digital marketing professionals that should be the ones you turn to because we’re the experts in this game.
1. We can customize your site to meet your unique needs
While it’s true that you can download a website template and populate it yourself, you won’t be able to customize it without the necessary expertise. This means you’ll end up with a generic-looking website that may not even work with your brand’s colours and identity. A professional designer will be able to create a template for you and make it fit your business seamlessly.
2. We can assist with the extras
Many people assume that having a website up and running is as simple as creating it. It’s not that easy, unfortunately. You will first need to make sure your domain name of choice is available and then register it. The next step is to find a company to host your site. Finally, you’ll need someone to configure email addresses using your domain name.
3. We can test and scale
All the planning in the world can’t prepare you for real life, which is why a website needs to be tested in every possible way before going live to ensure that all errors have been detected and resolved.
Additionally, you’ll need to create your site bearing in mind that you might broaden your business’s scope in the future. A professionally designed website will be scalable, which means that extras such as product pages and e-commerce facilities, for example, can be included later.
4. We keep your site updated for you
Google’s algorithm often changes, requiring websites to keep up or risk falling in the rankings. A skilled designer will proactively tackle these challenges on your behalf, so your site remains up to date.
Hiring a designer doesn’t cost as much as you might imagine, especially when you consider the peace of mind it affords you, as well as all the benefits of having an attractive, fully functional and up-to-date website!
Schedule a call today so we can discuss your Website needs.
How to Understand why customers buy and keep buying and 4 psychological triggers to help you keep them.
It takes up to 7 times more to gain a new customer than to keep a current one.
In this video, we are going to try and help you understand the psychology behind customer behavior.
We will look at the emotions and some tendencies that are extremely powerful, that keep them coming back to you. You will also discover technics that you can use on the road to achieving and maintaining customer loyalty.
Psychology has a huge role in retention.
Get ahead of your competition by applying these triggers to truly touch the minds and hearts and souls of your customers.
It used to be that if you had an online business, your website is the equivalent of a shopping window. Now, this holds even true if you have a brick and mortar store. These pages are non-negotiable.
And just like in a physical store, not all is created equal. Some shelves, or in our case pages, are more important than others. You probably heard about the 80/20 rule or Pareto principle before. 20% of your efforts will bring in the results while 80% of your efforts are just there for filler or worse as a distraction to your readers.
So how do you apply this to your website? Which pages are more important than others? And to which pages should you be paying the MOST attention to get the quickest and best results for your business?
Taking your business to the next level is a step-by-step process. Setting proper goals is necessary for anyone who’s serious about scaling their business, making more money, producing more product or achieving any other dream. They need to be smarter goals and there needs to be powerful reasons behind why those goals absolutely must be achieved.
By creating a plan, taking action and staying persistent no matter what, you can leverage the following strategies and methods to scale your business.
It’s not easy.
No one ever said it would be.
But it is well worth it.
Watch this video for more.
In this episode, we speak to Jordan D’Urbano on how to double your business by making sales on the phone.
Jordan D’Urbano helps consultants and coaches who are wanting to make more money and expand their impact. He has founded 2 businesses before the age of 25, was ranked as a 30 under 30 Entrepreneur By Anthill Magazine back in 2015 and has been able to share the mic with experts like Dr. John Demartini and Coach Tom Ferry.
Having been the head of sales for various startups and made over 30,000 sales calls in the training & coaching sector Jordan is an expert when it comes to human behavior and sales. He also the host of The Game Of Sales Podcast & creator of the sales system “The High Paying Approach™” Find out more about Jordan here:
In this episode, we speak, yet again to Julian Van Der Wall Of Spartan Alliance.
Spartan Alliance has every solution that you will need to grow and scale your business. There are two types of business–those that have had tough times and those that are going to have tough times.
Generally, tough times relate to money dramas, either a lack of business or a client that goes broke or a combination of the two. Of course, there are other issues that can create tough times but more importantly, what do we need to do to survive them? I have experienced a lot of tough times in business and at Livelong Digital I’ve certainly helped a lot of businesses to get through tough times as well.
From these experiences, there are seven absolutely non-negotiable things that have continually proven to be the most helpful to get through and actually come out the other side in better shape.
Watch this video and learn how you too can get past these tough times.
Getting SEO right when you’re a small business can seem like an insurmountable challenge. There are dozens of aspects to it and keeping track of everything (and making sure it all works) can feel like a full-time job. If you’re not sure if you’re getting it right, here are a few pointers from expert Melbourne SEO consultants to help you get it right.
- Claim your Google My Business account
If your business does only one thing for its local SEO, claiming and setting up your Google My Business account should be it. It’s quick, easy and free.
When a customer googles your business, your account will tell them how to contact you, give directions to your location and provide your operating hours, costing and even an average customer rating. Many customers seek it out so they can complete a purchase in person later.
- Be mobile-friendly
You need to know what your website looks like on a mobile device and if it’s easy to format and read through.
Many customers will first encounter your website through a smart device and they should be presented with an easy-to-navigate website they can click to call or automatically have it open up the store location on their device’s map or GPRS function.
- Set up Google Analytics
Google Analytics will track every action leading to and occurring on your website, giving you critical information on possible website errors and what could be improved.
For example, a website with a high bounce rate on the landing page tells you something is going wrong when a customer lands on your website. With this information, you know where to start looking to detect or solve the problem.
- Focus on your content
A site with three pages of quality content and writing will fare better than 10 pages of duplicated content that’s crammed nonsensically with keywords and has just 50 words per page.
Ensure each website page is relevant and filled with important information and has been written with readability in mind – not search engines.
Related Tag:SEO Consultant Melbourne
Your business might be doing well, but that doesn’t mean it can’t do better. All business owners dream of big profits and a bigger brand name. When was the last time you revisited your marketing strategy to ensure it’s achieving this?
Melbourne content marketing experts Livelong Digital can show you the steps to take to improve your strategy (and grow your audience and business) by revisiting what you want, where your audience is at and what’s keeping them from going forward.
- Revisit your goals in measurable terms
Much of modern marketing takes place online and can be tracked, which means you can create measurable goals you can test for. Your goal could be to increase enquiries from your website, encourage more online sales or ensure that your website ranks well for specific terms or keywords.
If you have a goal, does it have a start and end date for accurate measuring? If you don’t have a single, specific goal in mind, take a look at your analytics for guidance. Perhaps you aren’t attracting many people to your website at all. Maybe they visit but leave immediately. You can use this information to decide what improvements you’d like to see.
- Revisit the customer journey
How do current customers interact with your brand along their consumer journey? Knowing this will show you who you’re connecting with and how. Improving this process is one of the easiest ways to grow your audience and your business.
Each buyer will be at a different stage, and this could tie into what you discovered in the first step above. For example, a customer who reaches your website but leaves soon afterwards is someone who is interested in your brand and has responded to your advertising.
Often just a tweak or adjustment to your strategy is what’s needed to improve your business growth and reach. For example, if your customers are finding your website easily and responding to your adverts, you’re targeting the right audience in the right way.
If the problem arises that they reach your site, creating a high bounce rate, it could be that your website takes too long to load, doesn’t have relevant information or doesn’t clearly indicate what step they need to take next to find a solution to their problem.
The information you gain from following these steps will make it easy to see exactly how your marketing strategy can be improved without the need to start over from scratch.
Thanks to digital technology, real estate agents can leverage the use of digital marketing methods to increase sales, build a bigger client base and improve business growth.
Research points to the strong growth of the Australian residential property market due to industry players initiating convenient digital marketing drives to attract real estate buyers.
According to a market survey conducted by global research giant, IBISWorld, the convenience of an online Australian property market has contributed to property price increases and an estimated five-year growth projected at$957.5 million. Here are 3 easy-to-implement digital marketing techniques available to reals estate agents:
Implement successful social media strategies
Real estate agents can use social media platforms to great effect in increasing their real estate business. In order to achieve this you have to implement success-building strategies like the following:
- Separating your business brand account from your personal one when using the same platform.
- Handle all communication and interaction on social media with the same level of professionalism you would give to a face-to-face situation.
- Make use of automation software available to manage social media accounts.
- Create a sound Social Media Strategy.
Choose the right digital marketing techniques that give you ROI
There are a myriad of social media platforms available and trying to maintain a presence on all of them is time-consuming. Not all techniques will be pertinent to your business needs and goals. Whether it is email marketing, Facebook or LinkedIn, choose to invest time and energy to those techniques that provide you with ROI.
Don’t underestimate the effect of a viral video or virtual tour
When viewing properties in person is not convenient, buyers turn to the next best thing – high-quality videos and images. YouTube is a popular video sharing platform to gain the right attention for your listings. Virtual tour videos of a listed property or neighbourhood is another effective medium that can excite the interest of a potential buyer.
Effective digital marketing techniques can open up unique avenues that real estate agents can use to increase ROI and achieve business growth. Ready to take your profit margin to the next level? Get in touch with us today.
Related Tag: Digital Marketing Melbourne