It used to be that if you had an online business, your website is the equivalent of a shopping window. Now, this holds even true if you have a brick and mortar store. These pages are non-negotiable.
And just like in a physical store, not all is created equal. Some shelves, or in our case pages, are more important than others. You probably heard about the 80/20 rule or Pareto principle before. 20% of your efforts will bring in the results while 80% of your efforts are just there for filler or worse as a distraction to your readers.
So how do you apply this to your website? Which pages are more important than others? And to which pages should you be paying the MOST attention to get the quickest and best results for your business?
Taking your business to the next level is a step-by-step process. Setting proper goals is necessary for anyone who’s serious about scaling their business, making more money, producing more product or achieving any other dream. They need to be smarter goals and there needs to be powerful reasons behind why those goals absolutely must be achieved.
By creating a plan, taking action and staying persistent no matter what, you can leverage the following strategies and methods to scale your business.
It’s not easy.
No one ever said it would be.
But it is well worth it.
Watch this video for more.
In this episode, we speak to Jordan D’Urbano on how to double your business by making sales on the phone.
Jordan D’Urbano helps consultants and coaches who are wanting to make more money and expand their impact. He has founded 2 businesses before the age of 25, was ranked as a 30 under 30 Entrepreneur By Anthill Magazine back in 2015 and has been able to share the mic with experts like Dr. John Demartini and Coach Tom Ferry.
Having been the head of sales for various startups and made over 30,000 sales calls in the training & coaching sector Jordan is an expert when it comes to human behavior and sales. He also the host of The Game Of Sales Podcast & creator of the sales system “The High Paying Approach™” Find out more about Jordan here:
In this episode, we speak, yet again to Julian Van Der Wall Of Spartan Alliance.
Spartan Alliance has every solution that you will need to grow and scale your business. There are two types of business–those that have had tough times and those that are going to have tough times.
Generally, tough times relate to money dramas, either a lack of business or a client that goes broke or a combination of the two. Of course, there are other issues that can create tough times but more importantly, what do we need to do to survive them? I have experienced a lot of tough times in business and at Livelong Digital I’ve certainly helped a lot of businesses to get through tough times as well.
From these experiences, there are seven absolutely non-negotiable things that have continually proven to be the most helpful to get through and actually come out the other side in better shape.
Watch this video and learn how you too can get past these tough times.
Getting SEO right when you’re a small business can seem like an insurmountable challenge. There are dozens of aspects to it and keeping track of everything (and making sure it all works) can feel like a full-time job. If you’re not sure if you’re getting it right, here are a few pointers from expert Melbourne SEO consultants to help you get it right.
- Claim your Google My Business account
If your business does only one thing for its local SEO, claiming and setting up your Google My Business account should be it. It’s quick, easy and free.
When a customer googles your business, your account will tell them how to contact you, give directions to your location and provide your operating hours, costing and even an average customer rating. Many customers seek it out so they can complete a purchase in person later.
- Be mobile-friendly
You need to know what your website looks like on a mobile device and if it’s easy to format and read through.
Many customers will first encounter your website through a smart device and they should be presented with an easy-to-navigate website they can click to call or automatically have it open up the store location on their device’s map or GPRS function.
- Set up Google Analytics
Google Analytics will track every action leading to and occurring on your website, giving you critical information on possible website errors and what could be improved.
For example, a website with a high bounce rate on the landing page tells you something is going wrong when a customer lands on your website. With this information, you know where to start looking to detect or solve the problem.
- Focus on your content
A site with three pages of quality content and writing will fare better than 10 pages of duplicated content that’s crammed nonsensically with keywords and has just 50 words per page.
Ensure each website page is relevant and filled with important information and has been written with readability in mind – not search engines.
Related Tag:SEO Consultant Melbourne
Your business might be doing well, but that doesn’t mean it can’t do better. All business owners dream of big profits and a bigger brand name. When was the last time you revisited your marketing strategy to ensure it’s achieving this?
Melbourne content marketing experts Livelong Digital can show you the steps to take to improve your strategy (and grow your audience and business) by revisiting what you want, where your audience is at and what’s keeping them from going forward.
- Revisit your goals in measurable terms
Much of modern marketing takes place online and can be tracked, which means you can create measurable goals you can test for. Your goal could be to increase enquiries from your website, encourage more online sales or ensure that your website ranks well for specific terms or keywords.
If you have a goal, does it have a start and end date for accurate measuring? If you don’t have a single, specific goal in mind, take a look at your analytics for guidance. Perhaps you aren’t attracting many people to your website at all. Maybe they visit but leave immediately. You can use this information to decide what improvements you’d like to see.
- Revisit the customer journey
How do current customers interact with your brand along their consumer journey? Knowing this will show you who you’re connecting with and how. Improving this process is one of the easiest ways to grow your audience and your business.
Each buyer will be at a different stage, and this could tie into what you discovered in the first step above. For example, a customer who reaches your website but leaves soon afterwards is someone who is interested in your brand and has responded to your advertising.
Often just a tweak or adjustment to your strategy is what’s needed to improve your business growth and reach. For example, if your customers are finding your website easily and responding to your adverts, you’re targeting the right audience in the right way.
If the problem arises that they reach your site, creating a high bounce rate, it could be that your website takes too long to load, doesn’t have relevant information or doesn’t clearly indicate what step they need to take next to find a solution to their problem.
The information you gain from following these steps will make it easy to see exactly how your marketing strategy can be improved without the need to start over from scratch.
Thanks to digital technology, real estate agents can leverage the use of digital marketing methods to increase sales, build a bigger client base and improve business growth.
Research points to the strong growth of the Australian residential property market due to industry players initiating convenient digital marketing drives to attract real estate buyers.
According to a market survey conducted by global research giant, IBISWorld, the convenience of an online Australian property market has contributed to property price increases and an estimated five-year growth projected at$957.5 million. Here are 3 easy-to-implement digital marketing techniques available to reals estate agents:
Implement successful social media strategies
Real estate agents can use social media platforms to great effect in increasing their real estate business. In order to achieve this you have to implement success-building strategies like the following:
- Separating your business brand account from your personal one when using the same platform.
- Handle all communication and interaction on social media with the same level of professionalism you would give to a face-to-face situation.
- Make use of automation software available to manage social media accounts.
- Create a sound Social Media Strategy.
Choose the right digital marketing techniques that give you ROI
There are a myriad of social media platforms available and trying to maintain a presence on all of them is time-consuming. Not all techniques will be pertinent to your business needs and goals. Whether it is email marketing, Facebook or LinkedIn, choose to invest time and energy to those techniques that provide you with ROI.
Don’t underestimate the effect of a viral video or virtual tour
When viewing properties in person is not convenient, buyers turn to the next best thing – high-quality videos and images. YouTube is a popular video sharing platform to gain the right attention for your listings. Virtual tour videos of a listed property or neighbourhood is another effective medium that can excite the interest of a potential buyer.
Effective digital marketing techniques can open up unique avenues that real estate agents can use to increase ROI and achieve business growth. Ready to take your profit margin to the next level? Get in touch with us today.
Related Tag: Digital Marketing Melbourne
Socialmedianews.com puts the number of active Australians users of Facebook and Twitter at 15,000,000 a month, 4,200,000 Australians on LinkedIn and 3,000,000 on Twitter – statistics that zero in on the absolute importance of incorporating social media into your marketing mix.
Lead generation tactics are only good if you direct them to where your target audiences are, and the numbers point to the digital sphere.
Social media sites have opened their platforms to the business world by making available various business features that target business goals, from consumer engagement to brand awareness.
4 Lead generation tactics to help real estate agents increase sales leads
- Stay top of mind and share only relevant content on your social media channels
Your social media followers are more likely to engage with news and updates relevant to the real estate industry, particularly if they are actively looking to purchase or invest in real estate. There is also a greater chance of them sharing your posts with others that they know who may be interested.
- Follow relevant industry influencers
When you follow, connect or share the content of industry-related -influencers (schools and businesses in the neighbourhood for example) it is only natural for them to do the same and return the favour. In this way you increase exposure to your business, gain more followers and build more leads.
- Including high-quality images is a must
Data released by Kissmetrics indicates how essential images are in social media posts. A business can expect a greater increase in follower engagement – up to 84 percent more clicks and an increase of up to 54 percent more likes if an image is used.
- Make your word choice count
Research has identified those words that instantly grab the attention and interest of uses. On Twitter, words like ‘check out’, ‘new blog post’ ‘how to’ and ‘free’ have been found to encourage your tweets being shared with other.
Use social media to step up your lead generation drive. It remains one of the more fun and effective way to grow a business. Call us today for more information.
Happy Monday and I hope you had a fantastic weekend?
Now work has probably started and you are facing a large case of Mondays and every thing seems to be overwhelming.
Life doesn’t need to be more complicated than it already is nor does success.
The more complicated we make our lives, the more crazy , miserable and hopeless we become.
Happiness and success seem to become hard to achieve.
At its core life is simple.
When we leave and build our lives from simple ideas for success becomes more easily and peaceful.
No doubt hard work and discipline are part of a great person’s journey, but when this getting backed up with simple mindsets, there is joy to that journey.
Watch today’s video and find out how how you can instill simple powerful mindsets that will insure your success.
Productivity is all about efficiency. That is doing more faster with less.
And with increasing demands of today’s any time anywhere workplace, it has never been more important.
Now to get the most out of your day you need to focus on 3 main things.
You need to put yourself in a position where you can focus on doing the right task for the moment.
Being “in the zone” all the time is tiresome.
The brain, just like any muscle gets tired the more it’s used.
In this video, I will show you ways to build more rest and renewal into your daily routine.
You will discover the Pomodoro technique that I use to stay on top of my game and in flow.
Entrepreneurship is a long term focus and taking care of yourself every day determines how effectively will be the next.
Save the mental sprints for when they are needed.
We all know that when it comes to watching videos online, there is no place better than YouTube for that. Or is it?
2017 saw a lot of streaming wars between Internet giants such as Facebook, YouTube, and Netflix, and others all competing to become the best video platform online, or at least get a share of video views.
YouTube has been the dominant video platform in recent years, it has made it very easy and convenient for people to watch videos on both desktop and laptop. As well as handsomely rewarding content creators. To this date, YouTube is still the go-to video platform of choice for video producers possibly due to YouTube’s more reliable advertisers and monetization strategies.
With that said, Facebook is quickly catching up.
YouTube competitor, Facebook watch
Recently, Facebook has been focusing more and more on video — due to the increase of use and consumption of video content online.
As a result, the demand for video-related content has never been so high. According to MWPdigital media, 55% of users watch videos online on a daily basis.
For this reasons, Facebook has introduced a new feature for a limited number of users in the U.S. called Watch. Facebook watch is designed to allow users to discover videos outside of their news feed more easily using a watchlist tab. Videos are going to be displayed in a personalized manner and in relation to the user’s interests and the interests of their friends.
Facebook shows and episodes
Facebook watch looks very similar to YouTube, enabling users to easily find video-related content as well as new episodes and shows from their favorite artists.
This new exciting feature will be available on all devices — desktop, mobile, laptop, and TV apps.
Content creators will be able to engage their fans and community in a more exciting way by having the ability to create different video formats such as daily episodes and live events.
It has also been rumored that partners and content creators who produce original content solely for Facebook will be able to make 55% of revenue from ad breaks displayed in their Facebook Watch shows, providing a 45% cut to Facebook.
The Facebook team seems to be pretty excited about this new feature, hoping that publishers will have an improved channel to more effectively engage their audience and improve Facebook’s user experience, as well as getting their users to ditch YouTube in favor of Facebook watch.
Overall, this is very exciting news for video content publishers like myself, I publish live video shows on Facebook about entrepreneurship and digital marketing on a daily basis.