So you recently opened an eCommerce store, have amazing products, and everything’s perfect. But, there’s just one drawback, you just can’t get to attract customers or get sales. You are not getting enough eCommerce sales. Well, that often happens with new stores.
However, fear not, we have your back. In this article, we’ll discuss ways you can optimize your website and be one step ahead of the competition.
Without further delay, here are some ways you can use to promote your store and increase website traffic:
Perhaps this seems like a no-brainer, but we’re consistently amazed at how many websites claim to sell great products. Yet, in terms of deliveries, it’s the opposite story.
Nowadays, it is common to see companies showcase a product and deliver something completely different. Usually, products of a very low grade. This often discourages customers from returning to your shop. Furthermore, it causes them to spread negative information about your brand.
Not only is honesty vital to your business’ reputation, but it also promotes trust in your brand. This is highly beneficial for the increase of eCommerce sales.
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To gain customer trust and drive online sales, it is vital, to be honest about your products and services (and who you are as a brand). Even a very small amount of digging is enough to detect tricks.
Although stretching the truth might seem easy, it is simple for people to spot lies. By being approachable you will enable people to learn more about your services. Thus, be careful not to make claims you can’t back up, and always be transparent with your products. This will take you a long way and boost your eCommerce sales. In addition, you can also check out the digital marketing trends in 2021 to gain an edge.
Display Trust Badges
Trust badges help your business website gain more trust. Additionally, it assures customers that your site has been verified and is secure. This is very important if you are looking for more eCommerce sales.
As reports of credit card fraud jumped 104 percent between 2019 and early 2020. So if your eCommerce site seems sketchy, you’ll lose a lot of customers. First things first, make sure your website is secure and trustable.
But how do you do this? Well, display trust badges on your website and show them your website is safe. You can use these badges as references:
Guaranteed Safe & Secure
Easily the most important kind of trust badge, obtained by signing up with the company that issues the SSL certificate. Having this badge means that customers can trust your checkout process. Also, it encodes the information and protects their credit card data.
Having multiple regulations validate your online shop, can accelerate your conversion rates. It can also dramatically boost your eCommerce sales. There is no denying that all clients want a safe and secure check-out. And if you can ensure that then clients will happily shop from you.
Free shipping & Returns
This badge indicates that you offer free shipping and/or returns through your online store. By offering free shipping and returns, you can demonstrate to your customers that your quality is uncompromised. Likewise, it shows your concern for their happiness.
By offering “Free Shipping” and “Free Returns” your customers will feel more secure. This will reduce some of the risks associated with shopping online. It highlights your excellent customer service and store policies. If you offer a money-back guarantee, you must display this trust badge as well.
By allowing payment methods from recognizable brands like MasterCard and Visa, you can boost trust in your website. Over 1,000 people were asked by ConversionXL which payment badge they recognized the most and which badge they trusted the most.
As a matter of fact, 42 percent chose Visa-Mastercard as the most recognized brand, while PayPal received the most trust votes. One of the best things about these trust badges is that they are easy to obtain and free. Therefore, ensure a secure way of payment.
Third-party endorsements refer to recommendations from a source that is neither the manufacturer nor the seller. This recommendation may come from a loyal customer or a friend who the customer knows well. This is a very effective method to increase eCommerce sales.
It is a powerful marketing tool that convinces or persuades consumers to buy because they trust the endorser. This badge represents your business as credible. As getting this badge involves a tedious process, they showcase how established your business is.
Leverage Social Media
Setting up an eCommerce store is good and all, but for optimal results, you must take advantage of all the relevant social media channels.
Nowadays, consumers usually research a company’s reputation on social media. They also read reviews before making a purchase decision. Thus, to maximize your marketing budget, you will have to leverage all the available online platforms. Check out this article on the benefits of social media marketing for more in-depth information on social media marketing.
Respond to customer questions on social media and offer after-sales service to build loyalty. Keep in mind that getting back to comments is the key to success.
When customers see that you’re engaged online and responsive, they are likely to be more loyal to your brand. So make sure to focus on customer engagement and responses.
Consider Email Marketing for eCommerce Sales
Email marketing is not dead. It can still contribute considerably in the growth of your eCommerce sales. Ecommerce email marketing effectively promotes products via email to existing and potential customers. They help boost engagement, build customer loyalty, and increase sales.
As Finances Online reports, Email marketing gives out the highest ROI as well.
So if you haven’t done email marketing yet, do it now. Implementing an email marketing campaign is a sure-fire way to boost eCommerce sales.
But, truth be told, most eCommerce businesses don’t have a mailing list. Neither do they invest in lead generation.
So, try creating a mailing list, and send a weekly personalized newsletter to target customers. You will definitely see an increase in conversion rates. If you’re still not convinced about email marketing, this may help you:
Helps to Connect
Occasionally, customers might forget about you. In order to keep in touch, you can send them personalized emails to reconnect with them.
Email marketing can convert leads into customers, and it’s quite effective if done right. You can try using segmentation to boost conversion rates. Create segments of your target customers and contact them through email.
One of the most important, but also the most difficult tasks for an eCommerce store is to retain customers. Fortunately, automating your reward program via email will surely help you accomplish this goal. Rewards will keep customers coming back to your store and boost brand loyalty.
After Sales Support
Emails are one of the most useful tools to stay in touch with customers. You can use it to provide them with after-sale service, gain customer feedback, and more.
Optimize Site for Mobile Devices
Research indicates that 40% of smartphone users have bought something from a mobile device. Furthermore, 60% of millennials shop on their phones. I mean, you can’t ignore stats like this, right?
The reality is nowadays, people find it easier to shop online using their mobile phones. Hence ensure your website is mobile-friendly. Otherwise, you’ll lose clients to competitors with better mobile sites. While working on your mobile site to focus on these:
Site Load Time
Speed is crucial on mobile devices because users generally want to access information quickly. Hence, a slow website will lead them to look elsewhere. Also a fast loading website highly affects Search Engine Optimisation (SEO) that is another crucial factor.
Having a responsive design will help your website to adjust to any device a customer uses. Make sure your website is free of development issues. You can contact any seasoned web development company and let them check your website.
User Experience to increase eCommerce sales
Providing your customer with a mobile-friendly experience will encourage them to shop with you more often.
Try creating content specifically designed for mobile devices. This helps create an enjoyable experience for your customers.
A shop-exclusive app will enhance the user experience and help customers buy your products more easily. And if your store can offer these benefits, you will definitely see an increase in sales.
We also have a blog dedicated to user experience that you should check out.
Some Tips to Boost eCommerce Sales
So far we’ve talked about the ways you can bring in customers, now we’ll highlight the ways you can boost your sales:
Offering discounts strategically is a surefire way to get more customers. However, keep in mind that, giving discounts can backfire when executed poorly.
More often than not, consumers are more likely to buy products during a discount period, so make sure you have a well-thought-out strategy for discounting your products.
You can enhance sales by creating a sense of urgency to persuade potential customers to buy from you. Provide them discounts for a certain period and make them believe that they have limited time left to obtain a certain product. Consider including ad customizers for seasonal offers or limited-time sales.
Showcase Best Sellers
Showcasing your best-selling products will help you make a positive first impression. It shows that you’re a reliable brand, and know what you’re doing. This also gives your visitors a starting point to shop from. So be sure to have a separate spot for your best-selling items.
Online reviews can give customers great insights into your eCommerce store. Positive reviews can significantly impact your sales and conversion rates. As a result, sales will increase, trust will be built, and customers will make better decisions.
Another way to power up your eCommerce website is by providing testimonials. This makes customers see your brand as more dependable and build their trust. Showcase testimonials on your landing page to leave a lasting impression.
A money-back guarantee eliminates the fear of buying a product or service online. Thus, customers are more likely to purchase, knowing they can return the product if they don’t like it.
Finally, the success of your eCommerce site depends on sales. However, getting there requires you to focus on being honest, building trust, harnessing social media, and connecting through email marketing. While you’re at it, don’t forget to optimize your site and work on customer feedback. Once you do these you’ll notice a significant difference in your results. As for what else you need to do, you can refer to our full SEO checklist.
Nevertheless, if you are confused about something, you can rely on us. With our cheap SEO solutions, businesses in Melbourne and all over Australia can have a competitive advantage online. Our SEO service & Digital Marketing Services for small businesses is specially designed. Therefore, it is affordable to all!
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