Christmas is almost knocking at the door. It’s the happiest and most celebrated occasion without any doubt. Regardless of being religious or not, everybody is looking forward to a good holiday season with their friends and families.
One of the biggest parts of the celebration contains purchasing gifts for your loved ones. The gift items might vary from a pair of boots to hair clips, foods, working instruments, computer accessories, clothing and what not? When the idea of a gift is to make someone happy, it can be practically anything!
So it doesn’t matter what is your business type or whatever you are selling, there will be someone interested in your products as a gift. Its your job to encourage them about it.
To give you a head start, we have compiled some ideas that will help you to generate more sales leads this Christmas!
In the Covid 19 affected universe, it’s more likely that online sales will (and it already started since halloween) receive a big boost. Ordering online, and receiving products via home delivery is the new thing. So make sure you are having these things in mind while trying to make your online store provide a more convenient experience to the customers.
Providing Gift Ideas to your website visitors
In many cases, a good idea can generate a good lead. You need to showcase your products in a proper way so that the customer or website visitors think that that, ‘’hey this can be a good gift!’’
For example, you can create product suggestions based on age, gender, sex, product type, price etc. This will definitely give a positive user experience to your website visitors.
Also you can always show pop up messages about special discounts or special offers on those products. This will also help to increase the conversion rates.
Making Payment method safer & more convenient
This year, to face the special circumstances due to the outbreak of covid 19, ordering and paying online will be the most popular way of shopping, that is without any doubt. Make sure your payment methods are up for the challenge. It should accept all the approved payment methods. At the same time it must be well secured.
Try to include as many payment methods as possible. It is always better to make your Christmas deals available to a maximum number of people.
On top of that, its always best to make your website ready for customers. Regardless of festival times or not, a smooth uder experience is what a website visitors deserve. Also it helps you to rank higher in google and get more customers. Learn about the website optimization services and do not fall behind your competition.
Encouraging them to buy gift cards
Gift cards are another great way to present someone with a gift. They have always been popular. Especially in those cases when you are not sure about what to buy but still you want to buy a gift.
With the development of virtual gift cards, its even more convenient to sent it to your loved one within the shortest possible time. It can best be sent via email or text messages which is really cool. And specially in the covid dominated situations, virtual gift cards can be really useful and safe.
Introduce a sound return policy
Customers are often concerned about returns, especially around Christmas. In many cases the gift might not be preferred by the person. Or a size may not be appropriate.
Customers will definitely want to know if and how they can return those purchased items. To boost this effect even more, you can even look to enrich and extend your returns policy. For example if the return policy is usually 30 days then you can extend this to 60 days and highlight this on the website, maybe in the banner sections.
It will give an extra feeling of assurity to the new customers, knowing that their purchase is safe if any kind of issue occurs.
Whatever you decide to do, be sure to display this clearly across your website to maximise interest. According to the statistics, about 87% of people are more likely to shop on a site if it has a free return policy.
Create a sense of Urgency
Placing a countdown to Christmas can be a strong conversion driver on your site. By creating a sense of urgency, people are reminded to stop procrastinating and make their order right away.
This sense of urgency is a trick to push your customers to direct purchase rather than moving around aimlessly. It will also give them the impression that most people are already buying so your preferred product might get out of stock. So do hurry!
Almost double digit conversions have been observed by adding a countdown before key dates.
Similarly, Amazon has a countdown to the last delivery date to ensure that people are aware and to increase the sense of urgency.
Use Christmas & New Year Themes in your Email Marketing
Email marketing still works and it is effective. Especially in this time when Covid has cornered people into their homes and the internet has become the major way of communication, the effectiveness of emails are still very much intact.
When it is Christmas, It is always a great idea to decorate your emails with Christmas themes and colors. It will create a quick connection with the festive moods of the subscriber and the chance of Click through rate will be increased.
Plan ahead and send your offers to the subscribers and make them aware of it. Make sure that the offers are clearly displayed in the email body and subject lines. This will increase the email opening rate. Provide necessary and customised links to the inventory so that the user experience is comfortable.
Work a bit more on your packaging, make it special
Packaging of any product is more important than you think. It certainly makes the product appear more valuable and worthy. And especially when it is a gift item, then the packaging should be up to the mark.
A good packaging will protect the gift from any issues. Brides giving the product a lucrative look, it will do a good branding for your shop, that is for sure. Also nowadays, unboxing itself has become a great experience. So it is always good to be careful on the packaging.
Unique Christmas packaging for your products over Christmas adds a touch of luxury and class. And it can really help create a sense of ‘exclusivity’ around your product.
Reduce delivery Charge, or offer Free Delivery
This can be a comforting gift to the people looking for Christmas shopping. It is likely that they are not buying from your website only. They are buying from different sources and exploring many others. So what are the things that set you apart from others?
Free delivery or a reduced delivery charge can be one of those things that makes you special. Since your customers will be buying a lot of stuff from different sources, a chance to save some extra money will give them a sense of comfort.
The charge of the delivery itself may not be too much. But if you can make it free and display some texts on your banner like ‘Free Delivery Until Christmas’’ then it sounds really big. It will definitely contribute into the buyer’s impulse and urge them to shop before the deadline!
Use in-browser push notifications
The times around Christmas can be a great time to install push notifications on your website. Push notifications provide you a direct line of communication to your subscribers and inform them about the latest deals, discount and what not?
You can talk about a flash sale, store hours, last call for purchases before Christmas, any special deals and so on. But always keep in mind that sending too many notifications can literally annoy your customers. It might result in unsubscribing. So keep it in mind before applying this technique.
Offer some neat Discounts
Keep the discounts as one of the options that will always work. Everyone loves to save some extra amount of money from their purchases if possible. The standard of consumer products are more or less same amonth competattive businesses. So it is usual that the winner will be who is offering with the lowes price tags.
Make the disocunt amount a noticable one if possible. A healthy discount is always more acceptable. Make sure you do enough publicity. Beside newsletter and social media posts, display them nicely on the main banner of the website. Keep it neat so the users already have and idea of the amount of the savings they are going to make even before the purchase.
Team up with another small business
How much do you know about your customers? Are you aware of the problems they face before and after purchasing your product?
For example, if you are selling vinyl records, it is most likely that your customers are also looking for some good pair of headphones, a pair of good speakers or vinyl players may be?
So it will be a great idea to provide them the links to buy these products as well. It will greatly enhance the user experience of your website and the customer will leave as a happy one, knowing that this is the one stop place where they can find all that they need.
Teaming up with other businesses like your will give you a crucial edge. Make sure your partners are also referring to your business in the same way. This is how you open a lot more new windows to get more customers without spending a single penny!
These are some tips and tricks on how you can increase sales in Christmas. I hope you will like these options and find them fruitful. If you have any more ideas then please feel free to share them in the comments. Happy selling!
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