How One Law Firm Generated More Leads Despite the Hesitancy of Clients to Report Negligence by Other Lawyers
SLK Lawyers: Case Study
Are you a lawyer struggling to generate leads?
Background
- Our client, a law firm that specializes in handling cases of negligence by other lawyers, approached us for help with their digital marketing efforts. They had a website, but it was outdated and didn't generate any leads. They had also tried running some PPC campaigns, but they didn't see any results. Their biggest challenge was that their potential clients were hesitant to speak out against other lawyers and report their negligence.
Challenges
- The biggest challenge we faced was the difficulty in getting potential clients to come forward and speak out against other lawyers. It can be tough for people to report the negligence of another lawyer, as they may feel that they're going against the legal profession or that they may face consequences if they do so. We had to create a strategy that would educate their target audience about their legal rights and the importance of speaking out against negligence by other lawyers. We also had to ensure that the law firm's potential clients felt safe and secure in reporting negligence by other lawyers.
Solution
We created a digital marketing strategy that focused on educating their target audience about their legal rights and the importance of speaking out against negligence by other lawyers. We started by revamping their website, making it more user-friendly and informative. We also created a blog section where we regularly posted articles related to legal malpractice. This helped establish the law firm as an authority in their niche.
To address the hesitancy of potential clients in reporting negligence, we created a clear and concise message that emphasized the safety and confidentiality of their reporting process. We made sure to highlight that their identity would be protected and that they wouldn’t face any consequences for coming forward. We also created a free consultation offer where potential clients could speak to a lawyer for 30 minutes without being billed.
To reach a wider audience, we created PPC campaigns that targeted specific keywords related to legal malpractice. We also created social media campaigns that targeted their ideal audience.
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By revamping their website, creating informative blog posts, offering free consultations, and targeting specific keywords and audiences through PPC and social media campaigns, we were able to educate potential clients, build trust, and generate more leads.
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Results
we specialize in handling cases of negligence by other Digital Marketers
After three months of working with us, our client saw a significant improvement in their lead generation. They received their first lead from the work we had done for them. In the following months, they continued to receive leads, and their business grew.
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