Ultimately, there are Four main elements that you need to try to target, in order to win the SEO game on Google in 2020 and beyond.
- Local Search
- Organic Search
- Featured Snippet & Knowledge Graph
- Voice Search & Google Lens
Why Google and SEO will be more important than ever in 2020.
As business owners, most of us know that the higher our websites rank in Google, the more traffic we’ll gain, and the more sales we’ll make.
However, with the incredible popularity of social media and the ability to simply pay for ads to promote your business (both on social platforms and on Google), you may be wondering how important organic SEO strategies really are, as we move into 2020 and beyond.
After all, Search Engine Optimisation (SEO) done right, in a way that gets results, can be a lot of hard work. It’s also incredibly time-consuming.
It can take months before you see a return on investment, as your website slowly creeps up through the rankings. Whereas with paid ads, you can throw a little money at it, and you’ll be up on that first page potentially, within minutes.
So why bother with organic SEO?
The answer here is really quite simple. No matter how much effort we put into building our Facebook presence, and no matter how engaged our audience is, quite often, our customers will still head straight for Google when they want to find something or buy something. It’s still the number one way of attracting customers who are ready to buy, right now.
When you think about it, you probably even do this yourself. The second you feel like you need a product or a service to solve a pressing problem, we tend to head straight to Google. You may have even Google searched ‘SEO agencies’ or ‘SEO trends in 2020’ or even ‘digital marketing agencies’ to have found this very article.
Facebook and social platforms are great to build your brand awareness and audience, but have you ever tracked your actual conversions from your Facebook efforts? If it works for you and your business that’s great – but its never a good idea to rely on Facebook, or any platform, alone.
The risks of losing your Facebook page or audience are far too great, as Facebook constantly changes their minds and their rules, at a whim. Your business is effectively at their mercy.
And while Google Ads can be a great strategy to increase your website traffic and your ability to make more sales or book more clients relatively quickly, the majority of us still prefer to click on the organic search results, rather than the paid ads.
Why? Well, we’re sceptical creatures, at our very core. We know those paid ads are there because a business has paid to be there. Not necessarily on their own merits or because they’ve actually earnt that right to be there. Organically ranking businesses are our preferred ‘go-to’ – as clearly, they’re more reliable and trustworthy, due to the effort involved to be there.
And if you need any further convincing, Google enjoys around 3.5 billion searches each and every day, or around 40,000 queries each second. And that grows around 10%, each and every year.
Woah – that’s a fair few, right? Which ultimately represents endless opportunities for you, as a business owner, to get your business up there, ready to be seen by the people who need you.
Ultimately, it then comes down to one question.
Do you wish for your business to be in it, to win it, for the long-haul?
Yes, SEO is a longer-term game. It takes knowledge, it takes experience, it takes time and plenty of effort.
Yet if you wish for your business to achieve success and stick around long-term, it’s a very worthwhile investment. Because the more you win on Google, the more your business wins those all-important clients and customers, and therefore Google tends to provide you with plenty of business income. And without income, you won’t survive.
The good news is, you don’t need to do all of this yourself. That’s where trustworthy digital marketing agencies and such as Livelong Digital come into play. We pride ourselves on being one of the best SEO companies out there Brisbane, and Perth.
Which leads us to…
Seeking out trustworthy SEO assistance!
The trouble is, SEO is still considered to be rather a ‘dark art’. Or at least it can seem that way as a business owner, particularly if you’re new to the digital marketing game.
And believe me, there are ‘white hat’ SEO strategies (they’re the good ones) and there are ‘black hat’ SEO strategies that could well get results momentarily, but inevitably can get you into trouble with Google. When you’re not particularly technically-minded, it can be a problem distinguishing between the two – and who offers what.
There are literally thousands of SEO consultants and companies who offer ‘SEO Services’, at a wide range of price points, and so many of us have been burnt. Many companies tend to promise the world and charge a small fortune yet fail to deliver actual tangible business results.
It’s an industry full of empty promises and ‘consultants’ who have jumped onto the SEO bandwagon, all claiming to be guru’s and specialists when in reality, they’re only submitting your website to a thousand online directories each month and calling that a strategy. That, however, is simply NOT a solid strategy.
And worst-case scenario – employing the wrong strategies can put you on Google’s ‘naughty list’, which is a place no business wants to end up. Once you are penalised by Google, it can be very hard work to reclaim Google’s trust and climb your way back up.
Plus, Google Algorithms change constantly, making it hard to keep up, even for the trustworthy ‘pro’s’ like us at . Because none of us really know the precise formulas that Google uses to determine who ranks where – we’re all simply making educated guesses.
Which can lead to lots of industry ‘opinions’ as to what works and what doesn’t and therefore a tonne of confusion among business owners!
The ‘real’ and ‘really great’ SEO agencies, such as us, at Livelong Digital, therefore, have to work incredibly hard to gain our customers’ trust. We need to constantly stay on top of the Google algorithms as much as possible, to find the proven strategies that actually get real results.
Which of course, we do.
Over the next little while, we’ll be focusing on all of these areas in future blog posts, so you can gain a full understanding of all the different aspects of a solid SEO strategy.
We’ll reveal as much as possibly can to ensure you understand the fundamentals of SEO and provide full transparency around our proven SEO processes and strategies.
Because we don’t like it when business owners get ‘taken for a ride’ by the ‘turkeys’ in our industry. We want you to succeed – just like all of our clients inevitably do.
Whether you run a locally based store or an online global enterprise, we’re here to help guide you with your digital marketing needs.
So make sure you keep an eye out for our .
And in the meantime, if you’d like to learn more about our approach to SEO at Livelong Digital, you can read about our .
Let’s be real here: there is no exact safe place on the Internet. If anything, there’s absolutely no privacy on the Internet! Someone could always be watching your move or be after your intellectual properties. Intellectual property or IP commonly refers to any work or creation of a person or a group of persons, to which he is entitled to and possess rights, as it is a product of the human intellect. Intellectual properties include but are not limited to works or creation such as literary pieces, inventions, graphic designs, logos, taglines, and symbols, which are typically used for commercial purposes. Nowadays, IPs are known as one of the most significant assets of a business since it…
In today’s time, technology continues to advance, improve, develop, and innovate. Along with that, there have already been a series of changes in style and trends when it comes to web design. Come to think of it, web design trends shift so fast from one model to the other, which makes it hard for web designers to stick with one, timeless piece. Meanwhile, since the beginning of the world wide web, web designs already play an essential role, especially when it comes to increasing traffic and generating income. From font style to colors, background wallpapers, hover links, cursors, and a lot more. In fact, Philippines web designs continue to improve and develop today, considering the rise of…
With the numerous warehouse spaces for rent in Kansas City, it only goes to show that it is indeed one of the most promising business industries as of today. However, with this in mind, this also entails that the warehouse industry needs to step up their game and meet the standards of intelligent, efficient, and automated trends today. Having said this, here are some of the ways on how the digital transformation and technology can and continuously improve the warehouse management system. The rise of real-time data gathering and increase in interconnectivity One of the main challenges that any warehouse and logistics business faces is how they can be more transparent to their clients and customers.
Entrepreneurship is not the only dream. Here’s why you are not reaching your goals.
The entrepreneurial dream is sold to everybody but the hustle is sold separately.
Every day you log onto some sort of social media, you see at least one person complaining about how many people are – already in their space or already winning their business environment.
Their status update usually starts with, I’m gonna quit or they are done.
Whatever you want to call them, following through on your goals that you said to help your business is a lot of work.
The reality is too many entrepreneurs who are going to watch this video will give up after a few months at the very moment they hit the first hurdle.
There are so many reasons why they don’t follow through with their business goals and it’s only because they forgot why they started in the first place.
In this video, I will give you five reasons why many people don’t still to stick to their business goals and what you need to conquer so that you have one of the best years of your business.
Here is a video on, How to have consistent clients for your products and business.
People do business with those that they know like and trust.
If you want people to trust you and eventually do business with you, you have to put out content. This positions you as the person that can solve their problems.
However, Feeding the internet’s insatiable appetite for content and getting people to know you is no easy task.
Watch this show today and find out how I am getting clients to knock on my door every day demanding to work with me.
Start getting word out about your business.
If a lot of people that are your prospects knew what it is that you would do for them, you would get more business.
If nobody knows about your business, you’re not going to go anywhere. You’re not going to grow.
It won’t be easy.
There will be years of hustle and sheer persistence.
You will need all the tenacity just to forge the relationships and deals that will contribute to the growth of your business.
It won’t happen if no one has ever heard about you.
The Business world and Entrepreneurship is becoming harder and harder and has changed over the past years.
The internet has opened borders,social media was created and instead of making it easier more technology is making it even harder.
It takes a lot to start and grow a business.
You must have a strong mindset that is determined to push through any failure or struggle.
You must make smart decisions and keep your emotions in check.
Watch today’s show and see how you can keep afloat and get word out about your business.
Motivation is what gets you started. In this Video, Prosper Taruvinga is Live on Facebook talking about, How to stay motivated even though your goals seem out of reach.
You may be working or you may have been working on one particular project for what seems like forever now.
You might be going frustrated.
You have nothing to show for the hard work the project feels as if it has come to a standstill day after day nothing changes and you find yourself wondering how long are you gonna keep this up without giving up?
Staying motivated is even harder when it comes to challenging projects. Especially those that seem to drag on and on.
That doesn’t mean we should shy away from them though.
Use these tips and strategies to stay focused and on track.
If you’ve ever had a bad experience with a Perth, Melbourne or Brisbane web design company, you may be wary when choosing another one. Perhaps your previous company left a terrible spelling error on your homepage or didn’t notice that an important page link was broken. Whatever they did to disappoint you, you’ll want to take steps to make sure it doesn’t happen again. After all, your business can’t do without a fully functional and professional website!
Here are the qualities to look for when searching for a reliable web design company.
- THEY CAN PROVE THEIR EXPERIENCE
The best way to tell if a web design company has the necessary experience is to ask for a list of references or websites they’ve worked on. Any web design company can offer you a portfolio of work they claim to have done, but being able to hear from their clients firsthand and see how their websites are faring is a far more accurate gauge of their experience.
- THEY OFFER A FULL SERVICE
A website involves much more than building it and making it live on the internet. You’ll need to secure an appropriate domain name and ensure you have a hosting service that can keep up with the demands placed on the site.
The website will need to be encrypted to ensure that all information passed from a visitor’s browser to the website is secure, so customers don’t have to worry about their bank or private details falling into the wrong hands.
- THEY ARE TRANSPARENT
Even though web design can be complicated if you’re not a professional in the field, your web design company should still attempt to explain to you why they’re doing something and how they’re doing it. This transparency enables you to understand where your money is going.
A good web design company will also ensure that you retain access to the site’s back end, so that if you should part ways with the company in the future, you’ll be able to update the content on your website.
Use the above qualities to guide the choice of your next Perth, Melbourne or Brisbane web design company, and you’re likely to form a successful relationship that will last.
It’s an unfortunate fact that not all businesses live up to the promises they make about their products and services. And so consumers have grown weary of empty promises made in advertising and website copy. The downside of this jaded attitude is that business needs to prove they’re the real deal by publishing genuine customer testimonials. The upside of using customer testimonials is that they can significantly boost your SEO services in Perth, Sydney or Brisbane.
WHY ARE CUSTOMER TESTIMONIALS SO IMPORTANT FOR SEO?
One of the major goals of SEO is to increase conversions on a website. A number of on-page and off-page SEO efforts focus on ensuring a website ranks well for the right audience, at the right time and the right place. Once customers reach your website, everything from the layout of the pages to the location of your Call To Action can increase the odds of conversion.
So where do testimonials fit in?
According to research:
- Over 90% of people will consider a testimonial when making a purchase.
- Over 70% of people say that a positive testimonial increases their trust in a business.
The research also shows that when integrated with SEO, testimonials can pack an even bigger punch, with 10 or more testimonials correlating to an increase in website traffic of up to 20%.
HOW DO I GET REVIEWS?
While you should never tell a customer how to review your business, you can motivate them to leave a review by offering them a discount or small gift. You shouldn’t worry about getting a five-star rating either, as it’s been shown that most people see reviews ranging between 4.2 and 4.5 as being more authentic.
Negative reviews can also positively impact your business. They indicate to a potential customer that you are paying attention to what customers are saying about, while your response to a complaint shows them how you deal with and resolve problems.
If your clients haven’t reviewed your business on a social media page or Google Business Listing yet, remember that it costs nothing to implement a review system that could give your SEO efforts the boost they need.