If you’ve ever had a bad experience with a Perth, Melbourne or Brisbane web design company, you may be wary when choosing another one. Perhaps your previous company left a terrible spelling error on your homepage or didn’t notice that an important page link was broken. Whatever they did to disappoint you, you’ll want to take steps to make sure it doesn’t happen again. After all, your business can’t do without a fully functional and professional website!
Here are the qualities to look for when searching for a reliable web design company.
- THEY CAN PROVE THEIR EXPERIENCE
The best way to tell if a web design company has the necessary experience is to ask for a list of references or websites they’ve worked on. Any web design company can offer you a portfolio of work they claim to have done, but being able to hear from their clients firsthand and see how their websites are faring is a far more accurate gauge of their experience.
- THEY OFFER A FULL SERVICE
A website involves much more than building it and making it live on the internet. You’ll need to secure an appropriate domain name and ensure you have a hosting service that can keep up with the demands placed on the site.
The website will need to be encrypted to ensure that all information passed from a visitor’s browser to the website is secure, so customers don’t have to worry about their bank or private details falling into the wrong hands.
- THEY ARE TRANSPARENT
Even though web design can be complicated if you’re not a professional in the field, your web design company should still attempt to explain to you why they’re doing something and how they’re doing it. This transparency enables you to understand where your money is going.
A good web design company will also ensure that you retain access to the site’s back end, so that if you should part ways with the company in the future, you’ll be able to update the content on your website.
Use the above qualities to guide the choice of your next Perth, Melbourne or Brisbane web design company, and you’re likely to form a successful relationship that will last.
It’s an unfortunate fact that not all businesses live up to the promises they make about their products and services. And so consumers have grown weary of empty promises made in advertising and website copy. The downside of this jaded attitude is that business needs to prove they’re the real deal by publishing genuine customer testimonials. The upside of using customer testimonials is that they can significantly boost your SEO services in Perth, Sydney or Brisbane.
WHY ARE CUSTOMER TESTIMONIALS SO IMPORTANT FOR SEO?
One of the major goals of SEO is to increase conversions on a website. A number of on-page and off-page SEO efforts focus on ensuring a website ranks well for the right audience, at the right time and the right place. Once customers reach your website, everything from the layout of the pages to the location of your Call To Action can increase the odds of conversion.
So where do testimonials fit in?
According to research:
- Over 90% of people will consider a testimonial when making a purchase.
- Over 70% of people say that a positive testimonial increases their trust in a business.
The research also shows that when integrated with SEO, testimonials can pack an even bigger punch, with 10 or more testimonials correlating to an increase in website traffic of up to 20%.
HOW DO I GET REVIEWS?
While you should never tell a customer how to review your business, you can motivate them to leave a review by offering them a discount or small gift. You shouldn’t worry about getting a five-star rating either, as it’s been shown that most people see reviews ranging between 4.2 and 4.5 as being more authentic.
Negative reviews can also positively impact your business. They indicate to a potential customer that you are paying attention to what customers are saying about, while your response to a complaint shows them how you deal with and resolve problems.
If your clients haven’t reviewed your business on a social media page or Google Business Listing yet, remember that it costs nothing to implement a review system that could give your SEO efforts the boost they need.
How to Understand why customers buy and keep buying and 4 psychological triggers to help you keep them.
It takes up to 7 times more to gain a new customer than to keep a current one.
In this video, we are going to try and help you understand the psychology behind customer behavior.
We will look at the emotions and some tendencies that are extremely powerful, that keep them coming back to you.
You will also discover technics that you can use on the road to achieving and maintaining customer loyalty.
Psychology has a huge role in retention.
Get ahead of your competition by applying these triggers to truly touch the minds and hearts and souls of your customers.
An interview with Prosper Taruvinga of Livelong Digital on the journey to entrepreneurship.
This includes Prosper Taruvinga’s history and how he got started.
From the time Prosper started and a walkthrough to his achievements and how he is helping others to start a business that’s profitable and enjoyable.
How to become your own media company and a few ways to market your business with little or no money.
You started a new business. You’ve got great products. You figured out how to sell it and who should buy it.
Now it’s time to get down to business.
Now you are ready to get the sales and bring in the customers. This is where you decide how to execute a marketing plan.
Back in the days, it was a lot simpler but still, it is and now it’s become even simpler and better ways for you to market yourself by turning your brand into a Media House.
Once you accept the fact that you have to do videos do interviews write blogs to be on podcast be featured on a lot of stuff so that your customers can communicate consume and acquire and learn news from you.
You have to accept you are also a media company.
Watch today’s lunch and Learn as we dive into the tricks you need to do to get in front of your customers.
I will also dive into, a few ways you can do this without breaking the bank.
Visual branding can help you capture, Engage and Convert Prospects and New Clients.
In this episode, we speak to Melissa Madgwick, the Visual Communicator at Brand Dominance. Branding, marketing, and design is their passion… to help you stand out.
Brand Dominance creates stunning presentations, logos, and websites.
Melissa has 8 years of experience in creating high-end presentations, logos, websites, and graphic design. She has a rare mix of business, design and marketing know-how.
Melissa and her team know exactly how to craft your information into a relevant story-line, and visualize the communication output in the form of a brand, website or stunning presentation.
Find out more about Melissa in this video here:
In this episode, we spoke to Vaughan Liddicoat.
Vaughan is a 4 x Former World Professional Ballroom Dancing Representative for Australia, aka a dancing entrepreneur, owner of two companies, CEO of The EnTribe, an investor in Swedish tech startup Cubimo, and founder of Mission For Millions – a not for profit that helps lift children out of extreme water poverty.
He’s an international speaker, coached clients in over 30 countries, had ten’s of thousands of people access his training and been viewed on YouTube over 3,000,000 times.
His chief aim in life is helping people be the mantra…Your Life, Your Way…to Live Your Best Life, Ever.
He believes money is not wealth – spending your days doing what you love, getting paid for it, and having the TIME to do what you want…that is true wealth.
Over the years he has worked with and learned from the best in the personal development industry with Bob Proctor, star of The Secret and “Think Legacy”, quoting: “Vaughan is the epitome of been there done that. From a young age, he has shown proficiency for turning dreams into reality. He is helping people all around the world take the next step towards success.”
Find out more about Vaughan here:
Learn The Steps To Position Yourself As The Authority In Your Niche, Even If You Don’t Have A Following
In this episode, we speak to Samantha Riley, co-founder of the Global Thought Leaders Network.
Samantha is an international business growth coach, speaker, and #1 best-selling author, with nearly 25 years of personal experience in building and growing businesses.
If you’re a thought leader who is ready to play a bigger game so you can make more money, and create a life filled with freedom and purpose, then you’re in the right place.
Find out more about Samatha here:-
Have you considered Search Engine Optimisation for your business in Melbourne?
When you start your business, you throw time, energy and money into making a splash and spreading the word. You might run ads online or pass out flyers on the ground to people who might be interested in what you’re offering. You’ll also build a website so that those looking for information about what you have to offer can find it online.
These are all worthwhile efforts, but you need to start thinking about what you can do to ensure that the leads and interest in your brand keep growing well into the future. There are many ways you can do this, but for businesses in Melbourne, Search Engine Optimisation (SEO) offers the best long-term results.
KEEP GETTING FOUND
Your big business launch and its flyers and giveaways will ensure that you remain top of mind for customers – for a while, at least. But in time, there’s a good chance that they’ll forget about you unless you remain visible in some way.
SEO enables you to do this, and it produces results that are measurable. The goal of an SEO strategy is to make your website more visible to the right people with the smart use of search engines. Done correctly, you will slowly rise in the search engine rankings, possibly appearing above your competitors. With SEO, you can track your progress to gauge how various aspects of your website and its online presence are performing.
THE SEO PROCESS
To begin, take a look at how your website is performing. Note what its performance is like and decide what you’d like to improve. A good example would be to aiming to increase the number of enquiry forms being completed by visitors. Once you’ve decided on the goal, you’ll need to decide which SEO tactics to utilise to achieve the results you desire.
You might, for example, optimise your website’s keywords, so the site shows up in searches as a service provider in a particular area, or you could create a simplified and more enticing form that offers customers a discount if they make an enquiry.
Once you’ve made the adjustments, you’ll need to keep working to optimise every aspect of your website. How the internet and search engines operate is continually changing to meet the needs of customers better, so what might work well one day could backfire the next.
Perhaps your goals will change; you may decide that you’d rather focus on creating more engagement with existing customers to build loyalty, for example. Whatever your goal, taking SEO seriously will help you get the long-term results you need.
Analyze Your Site’s SEO Performance
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Are you looking for Web Design in Melbourne? Starting a business and continuing to grow it is an expensive exercise, so it’s only natural that your “Do It Yourself” instinct kicks in and makes you seek out ways to do everything on your own, but also at a fraction of the potential cost. With affordable and user-friendly software and guides for web designing and many other essential business services, this is possible.
However, when you start looking at your marketing and web design, Livelong Digital in Melbourne are the digital marketing professionals that should be the ones you turn to because we’re the experts in this game.
1. We can customize your site to meet your unique needs
While it’s true that you can download a website template and populate it yourself, you won’t be able to customize it without the necessary expertise. This means you’ll end up with a generic-looking website that may not even work with your brand’s colours and identity. A professional designer will be able to create a template for you and make it fit your business seamlessly.
2. We can assist with the extras
Many people assume that having a website up and running is as simple as creating it. It’s not that easy, unfortunately. You will first need to make sure your domain name of choice is available and then register it. The next step is to find a company to host your site. Finally, you’ll need someone to configure email addresses using your domain name.
3. We can test and scale
All the planning in the world can’t prepare you for real life, which is why a website needs to be tested in every possible way before going live to ensure that all errors have been detected and resolved.
Additionally, you’ll need to create your site bearing in mind that you might broaden your business’s scope in the future. A professionally designed website will be scalable, which means that extras such as product pages and e-commerce facilities, for example, can be included later.
4. We keep your site updated for you
Google’s algorithm often changes, requiring websites to keep up or risk falling in the rankings. A skilled designer will proactively tackle these challenges on your behalf, so your site remains up to date.
Hiring a designer doesn’t cost as much as you might imagine, especially when you consider the peace of mind it affords you, as well as all the benefits of having an attractive, fully functional and up-to-date website!
Schedule a call today so we can discuss your Website needs.