Getting SEO right when you’re a small business can seem like an insurmountable challenge. There are dozens of aspects to it and keeping track of everything (and making sure it all works) can feel like a full-time job. If you’re not sure if you’re getting it right, here are a few pointers from expert Melbourne SEO consultants to help you get it right.
- Claim your Google My Business account
If your business does only one thing for its local SEO, claiming and setting up your Google My Business account should be it. It’s quick, easy and free.
When a customer googles your business, your account will tell them how to contact you, give directions to your location and provide your operating hours, costing and even an average customer rating. Many customers seek it out so they can complete a purchase in person later.
- Be mobile-friendly
You need to know what your website looks like on a mobile device and if it’s easy to format and read through.
Many customers will first encounter your website through a smart device and they should be presented with an easy-to-navigate website they can click to call or automatically have it open up the store location on their device’s map or GPRS function.
- Set up Google Analytics
Google Analytics will track every action leading to and occurring on your website, giving you critical information on possible website errors and what could be improved.
For example, a website with a high bounce rate on the landing page tells you something is going wrong when a customer lands on your website. With this information, you know where to start looking to detect or solve the problem.
- Focus on your content
A site with three pages of quality content and writing will fare better than 10 pages of duplicated content that’s crammed nonsensically with keywords and has just 50 words per page.
Ensure each website page is relevant and filled with important information and has been written with readability in mind – not search engines.
Related Tag:SEO Consultant Melbourne
Your business might be doing well, but that doesn’t mean it can’t do better. All business owners dream of big profits and a bigger brand name. When was the last time you revisited your marketing strategy to ensure it’s achieving this?
Melbourne content marketing experts Livelong Digital can show you the steps to take to improve your strategy (and grow your audience and business) by revisiting what you want, where your audience is at and what’s keeping them from going forward.
- Revisit your goals in measurable terms
Much of modern marketing takes place online and can be tracked, which means you can create measurable goals you can test for. Your goal could be to increase enquiries from your website, encourage more online sales or ensure that your website ranks well for specific terms or keywords.
If you have a goal, does it have a start and end date for accurate measuring? If you don’t have a single, specific goal in mind, take a look at your analytics for guidance. Perhaps you aren’t attracting many people to your website at all. Maybe they visit but leave immediately. You can use this information to decide what improvements you’d like to see.
- Revisit the customer journey
How do current customers interact with your brand along their consumer journey? Knowing this will show you who you’re connecting with and how. Improving this process is one of the easiest ways to grow your audience and your business.
Each buyer will be at a different stage, and this could tie into what you discovered in the first step above. For example, a customer who reaches your website but leaves soon afterwards is someone who is interested in your brand and has responded to your advertising.
Often just a tweak or adjustment to your strategy is what’s needed to improve your business growth and reach. For example, if your customers are finding your website easily and responding to your adverts, you’re targeting the right audience in the right way.
If the problem arises that they reach your site, creating a high bounce rate, it could be that your website takes too long to load, doesn’t have relevant information or doesn’t clearly indicate what step they need to take next to find a solution to their problem.
The information you gain from following these steps will make it easy to see exactly how your marketing strategy can be improved without the need to start over from scratch.
Thanks to digital technology, real estate agents can leverage the use of digital marketing methods to increase sales, build a bigger client base and improve business growth.
Research points to the strong growth of the Australian residential property market due to industry players initiating convenient digital marketing drives to attract real estate buyers.
According to a market survey conducted by global research giant, IBISWorld, the convenience of an online Australian property market has contributed to property price increases and an estimated five-year growth projected at$957.5 million. Here are 3 easy-to-implement digital marketing techniques available to reals estate agents:
Implement successful social media strategies
Real estate agents can use social media platforms to great effect in increasing their real estate business. In order to achieve this you have to implement success-building strategies like the following:
- Separating your business brand account from your personal one when using the same platform.
- Handle all communication and interaction on social media with the same level of professionalism you would give to a face-to-face situation.
- Make use of automation software available to manage social media accounts.
- Create a sound Social Media Strategy.
Choose the right digital marketing techniques that give you ROI
There are a myriad of social media platforms available and trying to maintain a presence on all of them is time-consuming. Not all techniques will be pertinent to your business needs and goals. Whether it is email marketing, Facebook or LinkedIn, choose to invest time and energy to those techniques that provide you with ROI.
Don’t underestimate the effect of a viral video or virtual tour
When viewing properties in person is not convenient, buyers turn to the next best thing – high-quality videos and images. YouTube is a popular video sharing platform to gain the right attention for your listings. Virtual tour videos of a listed property or neighbourhood is another effective medium that can excite the interest of a potential buyer.
Effective digital marketing techniques can open up unique avenues that real estate agents can use to increase ROI and achieve business growth. Ready to take your profit margin to the next level? Get in touch with us today.
Related Tag: Digital Marketing Melbourne
Happy Monday and I hope you had a fantastic weekend?
Now work has probably started and you are facing a large case of Mondays and every thing seems to be overwhelming.
Life doesn’t need to be more complicated than it already is nor does success.
The more complicated we make our lives, the more crazy , miserable and hopeless we become.
Happiness and success seem to become hard to achieve.
At its core life is simple.
When we leave and build our lives from simple ideas for success becomes more easily and peaceful.
No doubt hard work and discipline are part of a great person’s journey, but when this getting backed up with simple mindsets, there is joy to that journey.
Watch today’s video and find out how how you can instill simple powerful mindsets that will insure your success.
Productivity is all about efficiency. That is doing more faster with less.
And with increasing demands of today’s any time anywhere workplace, it has never been more important.
Now to get the most out of your day you need to focus on 3 main things.
You need to put yourself in a position where you can focus on doing the right task for the moment.
Being “in the zone” all the time is tiresome.
The brain, just like any muscle gets tired the more it’s used.
In this video, I will show you ways to build more rest and renewal into your daily routine.
You will discover the Pomodoro technique that I use to stay on top of my game and in flow.
Entrepreneurship is a long term focus and taking care of yourself every day determines how effectively will be the next.
Save the mental sprints for when they are needed.
We all know that when it comes to watching videos online, there is no place better than YouTube for that. Or is it?
2017 saw a lot of streaming wars between Internet giants such as Facebook, YouTube, and Netflix, and others all competing to become the best video platform online, or at least get a share of video views.
YouTube has been the dominant video platform in recent years, it has made it very easy and convenient for people to watch videos on both desktop and laptop. As well as handsomely rewarding content creators. To this date, YouTube is still the go-to video platform of choice for video producers possibly due to YouTube’s more reliable advertisers and monetization strategies.
With that said, Facebook is quickly catching up.
YouTube competitor, Facebook watch
Recently, Facebook has been focusing more and more on video — due to the increase of use and consumption of video content online.
As a result, the demand for video-related content has never been so high. According to MWPdigital media, 55% of users watch videos online on a daily basis.
For this reasons, Facebook has introduced a new feature for a limited number of users in the U.S. called Watch. Facebook watch is designed to allow users to discover videos outside of their news feed more easily using a watchlist tab. Videos are going to be displayed in a personalized manner and in relation to the user’s interests and the interests of their friends.
Facebook shows and episodes
Facebook watch looks very similar to YouTube, enabling users to easily find video-related content as well as new episodes and shows from their favorite artists.
This new exciting feature will be available on all devices — desktop, mobile, laptop, and TV apps.
Content creators will be able to engage their fans and community in a more exciting way by having the ability to create different video formats such as daily episodes and live events.
It has also been rumored that partners and content creators who produce original content solely for Facebook will be able to make 55% of revenue from ad breaks displayed in their Facebook Watch shows, providing a 45% cut to Facebook.
The Facebook team seems to be pretty excited about this new feature, hoping that publishers will have an improved channel to more effectively engage their audience and improve Facebook’s user experience, as well as getting their users to ditch YouTube in favor of Facebook watch.
Overall, this is very exciting news for video content publishers like myself, I publish live video shows on Facebook about entrepreneurship and digital marketing on a daily basis.
Grit. Relentless and Unstoppable Passion.
Those are the words that explain the Entrepreneurship of today. Its so easy to get lost in the hype.
You need to get focused on the crucial elements that distinguish a real entrepreneur and a wantaprenuer.
You should always be on fire and I want you to ask yourself the following:
If you haven’t done so, are you going to be somebody? Are you going to be somewhere?Are you going to do something?
That’s the big question you gotta ask yourself.
Watch today’s show and discover the 6 things that will make your entrepreneurial journey a smooth sail.
Have you looked at the time lately? We have gone past halfway through 2017 and we are you now reaching towards the end of the year!
Now the end of year comes with a lot of holidays. People will be celebrating Thanksgiving in North America and Christmas all over the world.
Some will take time out to celebrate my Birthday too.
There are also other smaller holidays that come in between like Father’s Day, and Halloween.
Are you prepared?
Right now you might be relaxing as it’s summer in the states now and just getting out of winter here in Australia.
Most people are heading up to music festivals and celebrating graduations.
No one is sitting all night thinking about holiday season except you after watching this video today.
Don’t let the holiday sneak up on you because holidays are always right around the corner.
Watch this video and get the five tactics to implement now in your digital marketing strategy and get prepared for the holiday season.
The point is whether its family, financial or business success it all starts by auditing yourself and taking control of “your” story.
Your story is being written right now with or without your help.
The chapters are being penned all with or without your hands.
The ending to that story is entirely up to you.
You can create a new beginning and that is also up to you.
It’s hard to see it right now but your story is not over yet. There is nothing stopping you from writing the rest of it in a way that is positive and and successful.
However re-evaluate the situation and take a good look at what’s in front of you and then direct your attention to creating a solution that will see you till the end.
When you do, the roads will open up for you but you have to be ready for it.
It will be a different direction than you already know.
I don’t recommend the Entrepreneur lifestyle to those who can’t deal with risk and adversity.
If you are ready to give it a shot and you’re already committed, I do recommend the principles that I talk about in this video to solidify your natural strength.
We can all benefit from the experiences of others.
The best entrepreneurs don’t succeed by dodging and challenges, but because of how they handle them.
Its increasingly getting difficult to stand out in the market.
Every person that can start a business is either starting one or has three in the pipeline.
Now how do you appear more legitimate and more reputable and compete in these markets, without burning out and failing?
In this video, we will talk about confidence and how you can break the rules or use them to your advantage.
Watch this lunch and learn so you can stand out in the market place and have a business that’s profitable and enjoyable.