There is more to colour than a brand’s identity. No matter what industry you take a look at, the same colours are used time and time again.
Incorporating certain colours can induce a specific emotion or reaction. It has become a standard practice in web design to entice people visiting websites and social media platforms to learn about a brand or a product. And it is highly relevant with the Digital Marketing strategy the company will adopt in future.
A lot of web designers in Melbourne rely on Color Theory to help their clients stand out from their competitors.
Paid advertisements on social media are becoming more creative and colourful. Brands that associate colours in their ads have been proven to garner more audience than those who don’t.
That’s why these companies seek help from web designers like us; to make the most out of their paid advertisements on social media and websites.
If you’re an owner of a company that wants to establish a name or build a reputation, we have compiled a list to help you understand how colours can play a huge role in today’s online
businesses and their success.
Promoting Your Brand
It is said that incorporating a specific colour with your brand can increase your brand recognition to up to 80%. It’s no wonder why some of the most established brands have built an empire with the help of it.
A study called the Impact of Color on Marketing showed that up to 90% of people judge a product based on the colour alone – and they do so within 90 seconds of looking at it.
Capturing Your Audience’s Attention
Most companies use colours as a way to attract a specific demographic. Others do it to target their desired audience.
It all comes down to whom you’re advertising your products to. A lot of factors that need to be considered are the age, lifestyle, and gender of your viewers. Some organisations even leverage on the cultural aspect of it.
While the colours green and red may seem contrasting, it is one of the most common colour combinations used. These two colours are frequently identified with the Christmas season. It
invokes the feeling of festivity, and the emotions felt during those times.
Advertisers use this association as an advantage for their campaigns. Because Christmas is known to promote the spirit of giving, selling a product or service with its colours will entice
customers to make a purchase.
Your Colours Also Determine Your Company Values
The colour pink typically symbolises femininity. Whether it is to promote the awareness of an illness that is common in women or to empower them by showing your support through advocating their rights, using pink as the Pantone for your site can immediately attract the female audience. This also gives you the potential to gain their support.
On the other hand, the rainbow has always been a symbol of the LGBTQ pride and their rights. A lot of companies gained overwhelming support throughout the years because of
their advocacy to push equal rights for them. Many companies, along with the LGBTQ, still show their support to each other up to this day – and they typically do it through social media.
Therefore, using these colours for your campaign will not only gain your company a following; it will also be easier for the audience to recognise what you’re supporting and whom you’re promoting your products for.
There’s no shortage when it comes to using the colour red in the food industry. And we probably won’t see the popularity of the colour blue decline in websites. They’re a favourite
among companies for certain reasons.
The psychological impact of colours may vary from person to person, but the emotions are often predetermined by the surroundings.
A few colours that have been proven to induce certain reactions are:
Green is known to invoke the feeling of serenity. It is the most dominant colour in natural environments like the fields and the forest. This gives the colour green its unique characteristic that is synonymous to life and growth.
Companies who sell natural and organic products usually associate the colour green with their brand. In chromatic therapy or colour therapy, green is believed to induce positive energy.
Thus, by incorporating the colour green in your organic and natural products, you are telling your consumers that they’re contributing to the environment by purchasing them.
Red is the most noticeable colour to the naked eye. The colour red tends to elevate a person’s blood pressure, increase their respiratory rate, and accelerate their metabolism.
Because it symbolises strength and determination, red is typically used by several news magazines and channels in their logos. It gives viewers the impression that the workforces of these companies are willing to go the extra mile to serve the people.
Seeing the colour red can also stimulate a person in many other ways. That’s why entertainment platforms like Netflix and YouTube have it as their predominant colour.
Red is also the dominant colour in the food industry in terms of marketing materials like websites, logos, and overall brand as this colour is thought to be an appetite- stimulant.
Many restaurants use this colour for their signage, so it would still be visible even from afar. Their websites also consist mostly of this colour to stimulate the viewer and subconsciously entice them into buying their products.
Most companies on the internet have blue logos and themes. That’s because blue is often associated with intelligence, creativity, and dependability.
Companies like PayPal, Ford, and Samsung advertise their services and products as reliable and innovative. While Facebook, LinkedIn, and Twitter use it to represent intelligence and creativity — traits that they encourage you to share thru their platforms.
If you’re starting a website that allows users to express their opinions and share their ideas, then blue is an excellent colour choice. However, if you’re in the food industry, blue may not be the best option as it’s known to be an appetite suppressant.
A lot of companies acknowledge the correlation between colours and emotions. And most of them used it as a leverage for their success.
Though chronotherapy is still considered to be pseudoscience, having a signature colour associated with your brand has many benefits. A signature colour, along with your brand and its values, will surely get you more recognition and help you build a stronger connection with your viewers.
User experience is what a visitor will experience while navigating your website. It is important to for any website as it helps SEO and all the major search engines considers it a positive signal that determines the ranking of a website.
Nowadays, search engines like Google, Bing and others primarily focuses on how a user interacts with a website. If a user is happy with the website, search engine is also happy.
When you want to satisfy your customers, you should provide high-quality products and services. Not only should you have approachable and easy-to-reach customer agents, but your website should be user-friendly as well as it is one of your most important digital marketing tools in this time and age when more and more people go online to look for what they need.
If you want a higher ranking in search engines and gain more buying customers, you should offer a positive user experience. User experience (UX) refers to the overall experience of a visitor when they go to your site. If your site is easy to use, visually engaging and possesses all the essentials, you’ll undoubtedly satisfy your customers.
To help you achieve a good user experience ranking, you may use the following tips:
1. Create A Responsive Design
When you say responsive web design, it means that your site could fit and adjust to any size and type of screen. Your website is responsive if it can fit into screens of mobile devices as well as that of desktop computers. On the one hand, if your site is not compatible with a certain device, visitors will find it hard to navigate your page, forcing them to leave your site even before reading any of your content.
To achieve a responsive site, you must hire a reliable web designer or do the following:
Since a huge number of site visitors use touch-screen mobile devices, you should incorporate swipe gestures for image galleries, menus, banners, and other vital content. With such, mobile users can easily navigate your page.
For larger screens, you should be able to show more, which means your desktop users can visibly see the images and contents of your site. For smaller screens, you should hide more content to avoid decluttering your page. You may use accordions and tabs to hide or show content.
Most importantly, it would help if you use appropriate font sizes and weights on your web pages. It would help if you also balance the size ratio of paragraph texts and headers. But, these things should appropriately adjust depending on the screen size.
2. Useful user experience tips: Write Useful and High-Quality Content
After designing your site to become responsive, you should also focus on the content of your web pages. Don’t just blog about anything you want to say. Instead, write informational articles that’ll answer or help your visitors solve their issues.
Not only will you satisfy your customers if they read informative articles on your site, but it’ll also help you rank higher in search engines. So, when you’re writing content, make sure that it relates to what the majority of your audience needs. Also, it would be best if you make your content actionable by giving your readers tips or answers.
3. Work On Your Loading Speed
One way to satisfy your customers is to direct them to your website with high loading speed. People today are impatient due to the fast-paced world they live in, so, basically, your visitors don’t have time to wait for too long for your page to load as they know that many other websites can give them what they need faster.
You may speed up your site by doing the following:
Pick a web hosting company with reliable and solid hardware to host your site.
Aside from getting the right web hosting company, it would be best if you also work on your website optimization. You can do so by reducing your image or video sizes.
Most importantly, it would help if you use a CDN or content delivery network wherein you can store and duplicate the static elements or files of your sites. With such, your visitors wouldn’t have to wait for a long time to access your pages.
4. White Space
If your pages don’t have enough white space, your site visitors may also leave.
Basically, white space collectively refers to the unmarked portions of a page. It has to do with margins, as well as the spaces between lines, objects, graphics, columns, and the likes. A site with too many visual elements could make your website look overcrowded. Instead of nauseating your visitors from seeing too many whatnots at once, you can make better use of white space to make your content readable. Also, with an empty space, you’re giving your users a break from information overload.
When you keep your layout simple and eye-friendly, you’re letting your users read your content with comfort, attracting more visitors in the long run.
5. SEO Set up
Making your website reasy for SEO may sound comple to many. But it is as necessary as the existence of website itself. Without SEO implementation, users will nto find your website in search engine. That basically stops you drom getting continuous new customers. On the other hand, with a proper SEO setup, your website will show up in the search results for relevant keywords and and you will be getting more visitors and therefore potential customers.
To make your website SEO friendly, you need to go through a numbe of steps. It incudes indexeding google, decreasing page loading speed, SEO friendly content creation, inbound and outbound links, page titles, head tags, meta description and many more.
But first you need to know what is wrong with your webiste right? You can check it for free using Live Long Digital free SEO checker.
As a new bsuiness owner, this mignt sound a bit complex to you. In that case you beter look for professinal help if you are not aware of how to handle SEO set up. Look for the best SEO company in Melbourne or simply visit
Positive user experience is key to satisfying your customers whenever they go to your site, more so if you provide informative articles that load quickly. It’s also necessary for your Web page to be easy on the eyes, which makes it easier for visitors to navigate your site. Through this, you’ll undoubtedly retain your loyal clients and attract new ones.
Ultimately, there are Four main elements that you need to try to target, in order to win the SEO game on Google in 2020 and beyond.
- Local Search
- Organic Search
- Featured Snippet & Knowledge Graph
- Voice Search & Google Lens
Why Google and SEO will be more important than ever in 2020.
As business owners, most of us know that the higher our websites rank in Google, the more traffic we’ll gain, and the more sales we’ll make.
However, with the incredible popularity of social media and the ability to simply pay for ads to promote your business (both on social platforms and on Google), you may be wondering how important organic SEO strategies really are, as we move into 2020 and beyond.
After all, Search Engine Optimisation (SEO) done right, in a way that gets results, can be a lot of hard work. It’s also incredibly time-consuming.
It can take months before you see a return on investment, as your website slowly creeps up through the rankings. Whereas with paid ads, you can throw a little money at it, and you’ll be up on that first page potentially, within minutes.
So why bother with organic SEO?
The answer here is really quite simple. No matter how much effort we put into building our Facebook presence, and no matter how engaged our audience is, quite often, our customers will still head straight for Google when they want to find something or buy something. It’s still the number one way of attracting customers who are ready to buy, right now.
When you think about it, you probably even do this yourself. The second you feel like you need a product or a service to solve a pressing problem, we tend to head straight to Google. You may have even Google searched ‘SEO agencies’ or ‘SEO trends in 2020’ or even ‘digital marketing agencies’ to have found this very article.
Facebook and social platforms are great to build your brand awareness and audience, but have you ever tracked your actual conversions from your Facebook efforts? If it works for you and your business that’s great – but its never a good idea to rely on Facebook, or any platform, alone.
The risks of losing your Facebook page or audience are far too great, as Facebook constantly changes their minds and their rules, at a whim. Your business is effectively at their mercy.
And while Google Ads can be a great strategy to increase your website traffic and your ability to make more sales or book more clients relatively quickly, the majority of us still prefer to click on the organic search results, rather than the paid ads.
Why? Well, we’re sceptical creatures, at our very core. We know those paid ads are there because a business has paid to be there. Not necessarily on their own merits or because they’ve actually earnt that right to be there. Organically ranking businesses are our preferred ‘go-to’ – as clearly, they’re more reliable and trustworthy, due to the effort involved to be there.
And if you need any further convincing, Google enjoys around 3.5 billion searches each and every day, or around 40,000 queries each second. And that grows around 10%, each and every year.
Woah – that’s a fair few, right? Which ultimately represents endless opportunities for you, as a business owner, to get your business up there, ready to be seen by the people who need you.
Ultimately, it then comes down to one question.
Do you wish for your business to be in it, to win it, for the long-haul?
Yes, SEO is a longer-term game. It takes knowledge, it takes experience, it takes time and plenty of effort.
Yet if you wish for your business to achieve success and stick around long-term, it’s a very worthwhile investment. Because the more you win on Google, the more your business wins those all-important clients and customers, and therefore Google tends to provide you with plenty of business income. And without income, you won’t survive.
The good news is, you don’t need to do all of this yourself. That’s where trustworthy digital marketing agencies and such as Livelong Digital come into play. We pride ourselves on being one of the best SEO companies out there Brisbane, and Perth.
Which leads us to…
Seeking out trustworthy SEO assistance!
The trouble is, SEO is still considered to be rather a ‘dark art’. Or at least it can seem that way as a business owner, particularly if you’re new to the digital marketing game.
And believe me, there are ‘white hat’ SEO strategies (they’re the good ones) and there are ‘black hat’ SEO strategies that could well get results momentarily, but inevitably can get you into trouble with Google. When you’re not particularly technically-minded, it can be a problem distinguishing between the two – and who offers what.
There are literally thousands of SEO consultants and companies who offer ‘SEO Services’, at a wide range of price points, and so many of us have been burnt. Many companies tend to promise the world and charge a small fortune yet fail to deliver actual tangible business results.
It’s an industry full of empty promises and ‘consultants’ who have jumped onto the SEO bandwagon, all claiming to be guru’s and specialists when in reality, they’re only submitting your website to a thousand online directories each month and calling that a strategy. That, however, is simply NOT a solid strategy.
And worst-case scenario – employing the wrong strategies can put you on Google’s ‘naughty list’, which is a place no business wants to end up. Once you are penalised by Google, it can be very hard work to reclaim Google’s trust and climb your way back up.
Plus, Google Algorithms change constantly, making it hard to keep up, even for the trustworthy ‘pro’s’ like us at . Because none of us really know the precise formulas that Google uses to determine who ranks where – we’re all simply making educated guesses.
Which can lead to lots of industry ‘opinions’ as to what works and what doesn’t and therefore a tonne of confusion among business owners!
The ‘real’ and ‘really great’ SEO agencies, such as us, at Livelong Digital, therefore, have to work incredibly hard to gain our customers’ trust. We need to constantly stay on top of the Google algorithms as much as possible, to find the proven strategies that actually get real results.
Which of course, we do.
Over the next little while, we’ll be focusing on all of these areas in future blog posts, so you can gain a full understanding of all the different aspects of a solid SEO strategy.
We’ll reveal as much as possibly can to ensure you understand the fundamentals of SEO and provide full transparency around our proven SEO processes and strategies.
Because we don’t like it when business owners get ‘taken for a ride’ by the ‘turkeys’ in our industry. We want you to succeed – just like all of our clients inevitably do.
Whether you run a locally based store or an online global enterprise, we’re here to help guide you with your digital marketing needs.
So make sure you keep an eye out for our .
And in the meantime, if you’d like to learn more about our approach to SEO at Livelong Digital, you can read about our .
Here is a video on, How to have consistent clients for your products and business.
People do business with those that they know like and trust.
If you want people to trust you and eventually do business with you, you have to put out content. This positions you as the person that can solve their problems.
However, Feeding the internet’s insatiable appetite for content and getting people to know you is no easy task.
Watch this show today and find out how I am getting clients to knock on my door every day demanding to work with me.
Start getting word out about your business.
If a lot of people that are your prospects knew what it is that you would do for them, you would get more business.
If nobody knows about your business, you’re not going to go anywhere. You’re not going to grow.
It won’t be easy.
There will be years of hustle and sheer persistence.
You will need all the tenacity just to forge the relationships and deals that will contribute to the growth of your business.
It won’t happen if no one has ever heard about you.
The Business world and Entrepreneurship is becoming harder and harder and has changed over the past years.
The internet has opened borders,social media was created and instead of making it easier more technology is making it even harder.
It takes a lot to start and grow a business.
You must have a strong mindset that is determined to push through any failure or struggle.
You must make smart decisions and keep your emotions in check.
Watch today’s show and see how you can keep afloat and get word out about your business.
Are you looking for Web Design in Melbourne? Starting a business and continuing to grow it is an expensive exercise, so it’s only natural that your “Do It Yourself” instinct kicks in and makes you seek out ways to do everything on your own, but also at a fraction of the potential cost. With affordable and user-friendly software and guides for web designing and many other essential business services, this is possible.
However, when you start looking at your marketing and web design, Livelong Digital in Melbourne are the digital marketing professionals that should be the ones you turn to because we’re the experts in this game.
1. We can customize your site to meet your unique needs
While it’s true that you can download a website template and populate it yourself, you won’t be able to customize it without the necessary expertise. This means you’ll end up with a generic-looking website that may not even work with your brand’s colours and identity. A professional designer will be able to create a template for you and make it fit your business seamlessly.
2. We can assist with the extras
Many people assume that having a website up and running is as simple as creating it. It’s not that easy, unfortunately. You will first need to make sure your domain name of choice is available and then register it. The next step is to find a company to host your site. Finally, you’ll need someone to configure email addresses using your domain name.
3. We can test and scale
All the planning in the world can’t prepare you for real life, which is why a website needs to be tested in every possible way before going live to ensure that all errors have been detected and resolved.
Additionally, you’ll need to create your site bearing in mind that you might broaden your business’s scope in the future. A professionally designed website will be scalable, which means that extras such as product pages and e-commerce facilities, for example, can be included later.
4. We keep your site updated for you
Google’s algorithm often changes, requiring websites to keep up or risk falling in the rankings. A skilled designer will proactively tackle these challenges on your behalf, so your site remains up to date.
Hiring a designer doesn’t cost as much as you might imagine, especially when you consider the peace of mind it affords you, as well as all the benefits of having an attractive, fully functional and up-to-date website!
Schedule a call today so we can discuss your Website needs.
It used to be that if you had an online business, your website is the equivalent of a shopping window. Now, this holds even true if you have a brick and mortar store. These pages are non-negotiable.
And just like in a physical store, not all is created equal. Some shelves, or in our case pages, are more important than others. You probably heard about the 80/20 rule or Pareto principle before. 20% of your efforts will bring in the results while 80% of your efforts are just there for filler or worse as a distraction to your readers.
So how do you apply this to your website? Which pages are more important than others? And to which pages should you be paying the MOST attention to get the quickest and best results for your business?
Taking your business to the next level is a step-by-step process. Setting proper goals is necessary for anyone who’s serious about scaling their business, making more money, producing more product or achieving any other dream. They need to be smarter goals and there needs to be powerful reasons behind why those goals absolutely must be achieved.
By creating a plan, taking action and staying persistent no matter what, you can leverage the following strategies and methods to scale your business.
It’s not easy.
No one ever said it would be.
But it is well worth it.
Watch this video for more.
In this episode, we speak to Jordan D’Urbano on how to double your business by making sales on the phone.
Jordan D’Urbano helps consultants and coaches who are wanting to make more money and expand their impact. He has founded 2 businesses before the age of 25, was ranked as a 30 under 30 Entrepreneur By Anthill Magazine back in 2015 and has been able to share the mic with experts like Dr. John Demartini and Coach Tom Ferry.
Having been the head of sales for various startups and made over 30,000 sales calls in the training & coaching sector Jordan is an expert when it comes to human behavior and sales. He also the host of The Game Of Sales Podcast & creator of the sales system “The High Paying Approach™” Find out more about Jordan here:
In this episode, we speak, yet again to Julian Van Der Wall Of Spartan Alliance.
Spartan Alliance has every solution that you will need to grow and scale your business. There are two types of business–those that have had tough times and those that are going to have tough times.
Generally, tough times relate to money dramas, either a lack of business or a client that goes broke or a combination of the two. Of course, there are other issues that can create tough times but more importantly, what do we need to do to survive them? I have experienced a lot of tough times in business and at Livelong Digital I’ve certainly helped a lot of businesses to get through tough times as well.
From these experiences, there are seven absolutely non-negotiable things that have continually proven to be the most helpful to get through and actually come out the other side in better shape.
Watch this video and learn how you too can get past these tough times.
You maybe working or you may have been working on one particular project for what seems like for ever now.
You might be going frustrated.
You have nothing to show for the hard work the project feels as if it has come to a standstill day after day nothing changes and you find yourself wondering how long are you gonna keep this up without giving up?
Staying motivated is even harder when it comes to challenging projects. Especially those that seem to drag on and on.
That doesn’t mean we should shy away from them though.
Use these tips and strategies to stay focused and on track.