It’s almost impossible to survive as a small business in the modern world without some kind of online marketing strategy, even if that’s just a website and a basic social media presence.
Assuming you could build up enough foot traffic and reputation in the physical world, you’ll still have to deal with competitors who offer everything you do, plus the online visibility component.
Here’s the video:
Why are you failing to turn all that traffic that you’re paying so much for to get into sales?
A lot of online marketers FAIL to figure out how to convert leads into buyers.
This is where a lot of marketers get stuck.
Their mind keeps going back to the same thing:
We need more traffic!
If we need to increase sales, we think of it as a traffic problem.
But a lack of traffic is rarely the problem.
Today we have a special guest on the live…
Troy is a Captain Fun-Haver & Results Coordinator at Troy’s Consulting.
… A Digital Nomad that is helping people get clear on their message, create more and gain confidence online.
Enjoy the video:
Trust is one of the most important elements in marketing.
Trust can’t be established quickly or through gimmicks. Companies that have lost consumer trust — you know the ones — know this all too well.
Before customers make a purchase from you, they need to be able to trust you.
They need to trust that your messages are accurate, that what you’re selling matches up to what you say it is and that if anything goes wrong with the transaction, you’ll support them.
Everyone agrees on the fact that:
Referrals are the most effective, and cost-effective way to generate new business, yet asking for referrals can feel awkward.
You really could use some more clients but you don’t want to come across as desperate or pushy.
Over the past year, I’ve been focusing my business on getting referrals.
We’ve found that when a person is referred over to our business, they are 3x more likely to use our product after 90 days than someone who wasn’t referred.
Having the right sales strategy will make or break your startup.
From doubling down on perfecting your cold email outreach, to identifying profitable niche markets, leveraging storytelling, knowing how to follow up the right way and more.
Here’s how the best are creating winning sales strategies:
Customers are primarily concerned about two things:
Your product quality and good communication.
What are you doing to up your game?
Taking your business to the next level is a step-by-step process.
Setting proper goals is necessary for anyone who’s serious about scaling their business, making more money, producing more product or achieving any other dream.
It used to be that if you had an online business, your website is the equivalent of a shopping window. Now, this holds even true if you have a brick and mortar store.
And just like in a physical store, not all is created equal.
Some shelves, or in our case pages, are more important than others.
You probably heard about the 80/20 rule or Pareto principle before.
20% of your efforts will bring in the results while 80% of your efforts are just there for filler or worse as a distraction to your readers.
So how do you apply this to your website?
Which pages are more important than others?
And to which pages should you be paying the MOST attention to get the quickest and best results for your business?
Facebook offers powerful tools which are easy to learn and unmatched for defining and reaching your audience on their terms.
Social media ads are the norm for entrepreneurs both as consumers and business owners, so it’s a safe guess that most entrepreneurs realize the power and reach of Facebook’s targeting capabilities.
Maybe you’ve tried Facebook advertising but it wasn’t as effective as you hoped, or maybe you’re a believer who wants to take your ads to the next level.
No matter what stage your startup is in, you’ll want to start or continue to grow your social media audience.
The more people you can reach on social media organically and through advertising, the better your launch and your on-going sales will be.