So you recently opened an eCommerce store, have amazing products, and everything’s perfect. But, there’s just one drawback, you just can’t get to attract customers or get sales. You are not getting enough eCommerce sales. Well, that often happens with new stores.
However, fear not, we have your back. In this article, we’ll discuss ways you can optimize your website and be one step ahead of the competition.
Without further delay, here are some ways you can use to promote your store and increase website traffic:
Perhaps this seems like a no-brainer, but we’re consistently amazed at how many websites claim to sell great products. Yet, in terms of deliveries, it’s the opposite story.
Nowadays, it is common to see companies showcase a product and deliver something completely different. Usually, products of a very low grade. This often discourages customers from returning to your shop. Furthermore, it causes them to spread negative information about your brand.
Not only is honesty vital to your business’ reputation, but it also promotes trust in your brand. This is highly beneficial for the increase of eCommerce sales.
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To gain customer trust and drive online sales, it is vital, to be honest about your products and services (and who you are as a brand). Even a very small amount of digging is enough to detect tricks.
Although stretching the truth might seem easy, it is simple for people to spot lies. By being approachable you will enable people to learn more about your services. Thus, be careful not to make claims you can’t back up, and always be transparent with your products. This will take you a long way and boost your eCommerce sales. In addition, you can also check out the digital marketing trends in 2021 to gain an edge.
Display Trust Badges
Trust badges help your business website gain more trust. Additionally, it assures customers that your site has been verified and is secure. This is very important if you are looking for more eCommerce sales.
As reports of credit card fraud jumped 104 percent between 2019 and early 2020. So if your eCommerce site seems sketchy, you’ll lose a lot of customers. First things first, make sure your website is secure and trustable.
But how do you do this? Well, display trust badges on your website and show them your website is safe. You can use these badges as references:
Guaranteed Safe & Secure
Easily the most important kind of trust badge, obtained by signing up with the company that issues the SSL certificate. Having this badge means that customers can trust your checkout process. Also, it encodes the information and protects their credit card data.
Having multiple regulations validate your online shop, can accelerate your conversion rates. It can also dramatically boost your eCommerce sales. There is no denying that all clients want a safe and secure check-out. And if you can ensure that then clients will happily shop from you.
Free shipping & Returns
This badge indicates that you offer free shipping and/or returns through your online store. By offering free shipping and returns, you can demonstrate to your customers that your quality is uncompromised. Likewise, it shows your concern for their happiness.
By offering “Free Shipping” and “Free Returns” your customers will feel more secure. This will reduce some of the risks associated with shopping online. It highlights your excellent customer service and store policies. If you offer a money-back guarantee, you must display this trust badge as well.
By allowing payment methods from recognizable brands like MasterCard and Visa, you can boost trust in your website. Over 1,000 people were asked by ConversionXL which payment badge they recognized the most and which badge they trusted the most.
As a matter of fact, 42 percent chose Visa-Mastercard as the most recognized brand, while PayPal received the most trust votes. One of the best things about these trust badges is that they are easy to obtain and free. Therefore, ensure a secure way of payment.
Third-party endorsements refer to recommendations from a source that is neither the manufacturer nor the seller. This recommendation may come from a loyal customer or a friend who the customer knows well. This is a very effective method to increase eCommerce sales.
It is a powerful marketing tool that convinces or persuades consumers to buy because they trust the endorser. This badge represents your business as credible. As getting this badge involves a tedious process, they showcase how established your business is.
Leverage Social Media
Setting up an eCommerce store is good and all, but for optimal results, you must take advantage of all the relevant social media channels.
Nowadays, consumers usually research a company’s reputation on social media. They also read reviews before making a purchase decision. Thus, to maximize your marketing budget, you will have to leverage all the available online platforms. Check out this article on the benefits of social media marketing for more in-depth information on social media marketing.
Respond to customer questions on social media and offer after-sales service to build loyalty. Keep in mind that getting back to comments is the key to success.
When customers see that you’re engaged online and responsive, they are likely to be more loyal to your brand. So make sure to focus on customer engagement and responses.
Consider Email Marketing for eCommerce Sales
Email marketing is not dead. It can still contribute considerably in the growth of your eCommerce sales. Ecommerce email marketing effectively promotes products via email to existing and potential customers. They help boost engagement, build customer loyalty, and increase sales.
As Finances Online reports, Email marketing gives out the highest ROI as well.
So if you haven’t done email marketing yet, do it now. Implementing an email marketing campaign is a sure-fire way to boost eCommerce sales.
But, truth be told, most eCommerce businesses don’t have a mailing list. Neither do they invest in lead generation.
So, try creating a mailing list, and send a weekly personalized newsletter to target customers. You will definitely see an increase in conversion rates. If you’re still not convinced about email marketing, this may help you:
Helps to Connect
Occasionally, customers might forget about you. In order to keep in touch, you can send them personalized emails to reconnect with them.
Email marketing can convert leads into customers, and it’s quite effective if done right. You can try using segmentation to boost conversion rates. Create segments of your target customers and contact them through email.
One of the most important, but also the most difficult tasks for an eCommerce store is to retain customers. Fortunately, automating your reward program via email will surely help you accomplish this goal. Rewards will keep customers coming back to your store and boost brand loyalty.
After Sales Support
Emails are one of the most useful tools to stay in touch with customers. You can use it to provide them with after-sale service, gain customer feedback, and more.
Optimize Site for Mobile Devices
Research indicates that 40% of smartphone users have bought something from a mobile device. Furthermore, 60% of millennials shop on their phones. I mean, you can’t ignore stats like this, right?
The reality is nowadays, people find it easier to shop online using their mobile phones. Hence ensure your website is mobile-friendly. Otherwise, you’ll lose clients to competitors with better mobile sites. While working on your mobile site to focus on these:
Site Load Time
Speed is crucial on mobile devices because users generally want to access information quickly. Hence, a slow website will lead them to look elsewhere. Also a fast loading website highly affects Search Engine Optimisation (SEO) that is another crucial factor.
Having a responsive design will help your website to adjust to any device a customer uses. Make sure your website is free of development issues. You can contact any seasoned web development company and let them check your website.
User Experience to increase eCommerce sales
Providing your customer with a mobile-friendly experience will encourage them to shop with you more often.
Try creating content specifically designed for mobile devices. This helps create an enjoyable experience for your customers.
A shop-exclusive app will enhance the user experience and help customers buy your products more easily. And if your store can offer these benefits, you will definitely see an increase in sales.
We also have a blog dedicated to user experience that you should check out.
Some Tips to Boost eCommerce Sales
So far we’ve talked about the ways you can bring in customers, now we’ll highlight the ways you can boost your sales:
Offering discounts strategically is a surefire way to get more customers. However, keep in mind that, giving discounts can backfire when executed poorly.
More often than not, consumers are more likely to buy products during a discount period, so make sure you have a well-thought-out strategy for discounting your products.
You can enhance sales by creating a sense of urgency to persuade potential customers to buy from you. Provide them discounts for a certain period and make them believe that they have limited time left to obtain a certain product. Consider including ad customizers for seasonal offers or limited-time sales.
Showcase Best Sellers
Showcasing your best-selling products will help you make a positive first impression. It shows that you’re a reliable brand, and know what you’re doing. This also gives your visitors a starting point to shop from. So be sure to have a separate spot for your best-selling items.
Online reviews can give customers great insights into your eCommerce store. Positive reviews can significantly impact your sales and conversion rates. As a result, sales will increase, trust will be built, and customers will make better decisions.
Another way to power up your eCommerce website is by providing testimonials. This makes customers see your brand as more dependable and build their trust. Showcase testimonials on your landing page to leave a lasting impression.
A money-back guarantee eliminates the fear of buying a product or service online. Thus, customers are more likely to purchase, knowing they can return the product if they don’t like it.
Finally, the success of your eCommerce site depends on sales. However, getting there requires you to focus on being honest, building trust, harnessing social media, and connecting through email marketing. While you’re at it, don’t forget to optimize your site and work on customer feedback. Once you do these you’ll notice a significant difference in your results. As for what else you need to do, you can refer to our full SEO checklist.
Nevertheless, if you are confused about something, you can rely on us. With our cheap SEO solutions, businesses in Melbourne and all over Australia can have a competitive advantage online. Our SEO service & Digital Marketing Services for small businesses is specially designed. Therefore, it is affordable to all!
Feel free to dial or drop a line whenever you want! It will be a pleasure to talk!
email: [email protected]
Need to check the errors of your website? Or change the design maybe? Be sure to visit: https://www.tweakmywebsite.com.au/
If you have an ecommerce business and are wondering why you’re not really seeing a lot of growth. Maybe there is something wrong and you are missing the benefits of ecommerce SEO!
Today in this article we will show you the easy strategy for seo for the ecommerce industry. We will provide the top tasks to start effective ecommerce SEO that you need to grow your business.
We tried to keep it real simple this time. And its a great way to start with!
What is ecommerce SEO?
Are you are thinking of a long term, sustainable business? The advertisement is not the answer. You need a perfect standing in a favorable place of the search engine, and that is free of cost. But at the same time it drives tons of organic traffic to your website.
Ecommerce SEO is the art of driving more organic traffic to your ecommerce website from search engines. If you have more traffic, it means that more people are browsing through your website. This can also lead to more conversions that will favourably impact your bottom line.
Just like typical website SEO, the objective of an ecommerce SEO strategy is to get your business ranking higher on search engines in relation to user queries.
The Easy Ecommerce SEO Strategy to Rank High in Google
There are several ecommerce SEO tasks that you need to initiate to launch this strategy. Lets start with them now!
Conduct a technical SEO audit.
As the first step, start with an SEO audit. Find out the existing SEO issues and fix them before investing your hard work.
Ecommerce SEO, just like SEO in general, is not only about finding the best keywords. You also need to take care of the technical side. These include factors like website loading speed, user experience, responsiveness of the website, usability of the website URLs etc. A good seo audit can reveal all the problems related to:
- Site loading speed: Ensure your website is running smoothly and loading fast because even just a 2-second delay can lead to a substantial abandonment rate.
- User experience: To ensure an overall pleasant user experience, you need to check for a couple of things such as well-designed headlines, superior readability and the wise use of white space and high-quality images.
- Responsiveness of design: Your website should have flexible elements (e.g., layout and images) so that no matter the user’s screen size and orientation, your layout can change accordingly.
- Usability of links: Ensure that all the links you include in your content are functional and lead to the right web page – whether it’s to your product or category pages or to a high-authority website.
Also there are many more stuffs that needs attention. They are cruicial factors. All the websites we see in the googles’s first pages are usually free of these issues.
Conduct thorough keyword research and pick the right keywords.
Keyword research is a non-negotiable item in SEO – whether it’s for a general or ecommerce website. If you don’t know what keywords you should be ranking for, then you’ll essentially be shooting in the dark.
And it’s not just about the keywords, either. You also need to go deep and learn about:
- Keyword difficulty: Also known as ‘SEO difficulty’ or ‘keyword competition,’ this process involves finding out how difficult it is to rank in organic search results on Google by using certain keywords or specific terms.
- Search volume: This refers to the number or quantity of searches on search engines like Google for a particular word or term.
- Buyer or purchase intent: This refers to the readiness of the consumer to buy the products they are searching for. General searches (e.g., best notebooks for accountants) usually mean that the user is still browsing or shopping around. Very specific searches (e.g., ZenBook Pro price) indicate a more advanced stage of buyer intent, somewhat closer to conversion.
There’s actually more than one way to do these researches. And, as an SEO expert in Melbourne, our advice is to use all the tools at your disposal. That involves checking Amazon, conducting competitor research and use specific SEO tools like Ahrefs and SEMrush.
To be honest, keyword research is no longer a simple process since Google has limited the use of their famous keyword planner tool. Nowadays we rely more on professional tools.
If you are not sure about what to do, then you can enjoy the seo services We are an SEO Company who are SEO service providers in Melbourne area and all over Australia. This SEO service for small businesses is specially designed and so it is affordable to all! It includes all the steps including proper keyword research with professional tools.
Implement On-Page SEO for ecommerce websites.
Now that you’ve determined the optimum keywords to use, you need to ensure these are in the right places so Google understands right away what your page is about.
On-page SEO involves optimising your ecommerce category and product pages and your blog content. A well-thought-out on page SEO strategy will not only help improve your website’s ranking. It will also drive more traffic, engage users and increase conversions.
Improving website content, creating seo friendly urls, adding appropriate page title & meta descriptions, inbound & outbound links etc are the many steps that you want to accomplish at the very beginning.
Utilise local SEO if you want more local site traffic.
If you have a physical store or want to focus on increasing local site traffic, there are things you can do to boost your local SEO performance.
- Create a Google My Business Account
- Get Regular Reviews from Happy Customers
- Optimize for Voice Search
- Create Content Based on Local News Stories or Events. …
- Optimize Your Website for Mobile
- Hone in on Local Keywords
- Use Location Pages or a Location-Specific “About Us” Page
- Take Advantage of Online Business Directories
- Get your business more local citations (backlinks), such as in local business directories, local media and press releases.
- Improve your domain authority by getting links from local websites, such as from local bloggers and causes or charities you support.
We are always here to provide you top notch local seo services in Melbourne at a fraction of cost! Cal us anytime: +61-4-5804-6739
Produce high-quality SEO friendly content.
Content marketing is an effective ecommerce SEO strategy that you might not have even considered. Most people are averse to a hard sell. Most prefer to be educated through articles or blog posts and make their purchase decisions based on that.
Producing original, well-written, relevant, and verifiable content gives prospective customers the chance to build their trust in your brand. It also provides you plenty of opportunities to maximise keyword use and build backlinks.
These steps will help your website rank higher in google. And your potential customers will be able to find you 24/7 regardless of their location.
Off page SEO
And there are all thos off page SEO tasks of course. We will cover them in some other posts soon. Off Page SEO along with the mentioned tasks will make a killer strategy. Moz has an excellen article on Off Page SEO tasks which pretty much covers everything: https://moz.com/learn/seo/off-site-seo
Bonus Outcome of Ecommerce SEO:
Enhanced user experience of the website
Beside enhancing the ranking of your website, Ecommerce SEO will definitely increase the quality of the user experience that your website offers. Users will look for a website with good loading speed, properly optimised images, good user friendly links and informative content. Ecommerce SEO will ensure that all of these elements are present in your website.
Ultimately, the end goal is to ensure users enjoy their time on your ecommerce site so they’ll keep shopping and coming back. You’ll also be growing your business in the process.
However, if you are not sure about what to do then you can rely on us. You can enjoy the cheap SEO solution that we are providing in the Melbourne area and all over Australia. This SEO service for small business is specially designed and so it is affordable to all!
Feel free to dial or drop a line whenever you want! It will be a pleasure to talk!
email: [email protected]