How SEO Can Help Your Business Grow
Search Engine Optimisation is an essential tool in the small business toolkit. When done well, it offers a cost-effective boost to your marketing efforts that brings a whole host of benefits. Here are four of the most impactful.
In this article we will explore some of the benefits of SEO that will elevate your business online.
1. SEO can increase organic search traffic to your site
Search Engine Optimisation is the science of structuring your website and its content so that Google’s (or any other search engines) bots value it more highly than other sites, and serve it up higher in the search results.
Each page is assigned an SEO score. The higher the page’s score, the better it ranks within search results. Of course, when your page ranks more highly, more people are likely to see and click on it, bringing more traffic to your site. This becomes a virtuous cycle after a while, with more traffic causing your page to rank even more highly.
2. SEO can increase local visibility
Do you have a Google My Business account? If not, it’s time to go and get one. When filled out, your My Business profile helps make you more visible to people searching for businesses in a specific location.
For example, if I’m searching for restaurants in Melbourne, Google will show me the top three results with more detailed information (like hours, an address, etc.) than the rest of the results. This detailed information comes from your My Business profile and is a form of SEO.
3. SEO helps you attract the right people to your website
If you’re a business based out of Sydney and specialising in golf club repair, then it’s a safe bet that someone searching Google for “golf club repair Sydney” is going to be someone you want on your website. By optimising your site to rank well for more complex (often called “long tail”) keywords like that, you’ll bring not only more traffic but more qualified traffic to your website, increasing leads and conversions in the process.
4. SEO helps your business build trust and credibility.
It’s a known fact: people trust results that appear on the first page of search results more than the ones that come after. Along with more visibility, that trust is a big factor influencing the amount of traffic you drive to your website, and what people do once they arrive there. The only way to get to the first page of search results, though, is to have an effective Search Engine Optimisation strategy in place.
Hopefully, by now, you understand the value and importance of having a strong SEO strategy. But where do you begin? One helpful place to start is by auditing your website to understand how it currently performs from an SEO perspective. Doing so will give you a baseline set of statistics from which to measure your future SEO improvement efforts. Visit our website for a free SEO audit.
In impact has elevated with the increase in technology, almost every business has a website so that their users or customers can reach out to them easily. However, many businesses make the mistake of neglecting the usability of their website. This means that they do not pay attention to the functionality of the website or the user experience. For the success of any website, usability and seamless website browsing experience are very important. This can attract more and more customers which can thereby boost the sales and revenue of your website.
Due to the fact that a lot of people are using mobile phones to access the internet, it has become very necessary to create a website which responds efficiently on a mobile device as well.
If your website cannot be accessed on a mobile device or if the quality of the website gets degraded on mobile devices, it is best to create a mobile version of your website with the help of your website designer.
2.Using a meaningful and accurate title tag
The homepage of your website is the first thing that a user will come across. This is why it is very important for you to make sure that the home page has no errors. The title of your homepage gives you a character approximately 55 characters so you need to utilise it effectively to make sure that it serves as a compelling identity for your business.
3.Provide an accurate and compelling description
Along with the title tag, there should be a very accurate and interesting meta description. Here you will have more room, you will be able to describe your brand or services within 150-160 characters. You should be able to describe the services that you will offer to your customers. This is your chance to convince the user to click on your website and have a look at it.
4.Offer navigation to show off your internal pages
Google surely favours sites with clarity, and which have internal linking and navigation. This makes it very easy for the users to find out exactly what they are looking for. Mark it as a thumb rule, no page of your website should be more than three clicks away from another page. This means that your homepage must serve as a hub for the rest of the pages.
5.Include quality content
It is best to include a detailed description of the services provided by your business. Make sure to include at least 300 words that describe your company and its services. It is difficult to put out everything about your company using a few words. This is why it is best to divide services or products into segments so that it is easy for people to understand your business.
Just make sure that the content is concise and descriptive enough to attract any new customer and educate them about your brand. The content should be self-explanatory so that whoever visits your website can have a complete understanding of your business.
6.Integrate social media for user engagement
Including social media icons on your website will increase the chances of users to share the materials. Even though Google does not take social media profiles directly into consideration when it determines the authority and ranking of your website. However, social media linking can still be helpful in influencing primary signals like inbound links and they are also a powerful outlet for user engagement.
These are not the only ways that one can use to optimise their business. However, these are definitely the most important ones. All of these factors definitely play an important role in improving search visibility and assures higher user engagement rates. There are various other aspects that need to be taken care of during the optimisation of a website. Including this segment as a part of your SEO will just assure improved results.
SEO is an evolving field, in this post, we will attempt to Demystify Search Engine Optimisation for you.
SEO has been around for at least a couple of decades now, yet for many everyday online surfers who might have already heard of it, the concept is still shrouded in mystery.
Never mind that SEO has already done—and will continue to do—so much for businesses, organisations, and individuals the world over. To them, the work that an SEO agency does might as well be magic.
There’s nothing magical about SEO.
SEO is definitely not magic. It’s not even an exact science, but SEO can be as fascinating as both. An acronym for search engine optimisation, SEO is all about making your website—or any site for that matter—more discoverable than ever using a wide range of processes and strategies.
For more Internet users to discover your website, your site must rank higher in search engine results. Once your site ranks high, the chance of users clicking on your link and exploring your site improves. Organic traffic also usually comes with a higher ranking. With more people visiting your website, you get more leads, which could then result in more conversions that come in the form of subscriptions or, better yet, sales for your business.
How Google et al. work
Google, Yahoo, Bing, and all the other search engines crawl websites using bots. These automated software agents are tasked to pick up signals such as keywords, meta descriptions, backlinks, and title tags, then report them back to their respective search engines. It’s this information that will be the search engine’s basis for ranking pages for specific keywords, phrases, or queries.
Google is currently the biggest dog on the search engine block and is said to be using over 200 ranking factors in its algorithm. It is the job of SEO professionals to make sure their client websites are compliant with those factors, which include site speed, anchor text, mobile-friendliness, backlinks, and quality of content, among other things.
Quality content is tops.
Of Google’s many ranking factors, it’s quality content that will do the most wonders for your SEO, thanks to the earthshaking algorithm updates it has implemented over the last few years.
So what makes for quality content these days?
Authoritative blog posts that provide recent developments in your industry or your personal take on them would be great.
The same goes for how-to articles since Internet users these days seem to be always on the lookout for tips on how to do just about anything.
List posts have also proven to be quite entertaining and engaging, especially if they’re well-conceived and cleverly-written.
Infographics also make for great web content these days, considering their ability to give readers a very clear and easy to digest snapshot of any given topic.
If content is king, then video is probably the king of content nowadays, as they make up about half of web traffic. Experts even predict that this year, that figure will reach 80%.
SEO is an evolving field, and what it will become in the next few decades is still a mystery. Hopefully, however, the things mentioned above will help demystify SEO as it stands today to many people.
SEO in 2020: Here’s What to Expect
In order to do that, you will have to:
- Understand your audience and their search queries, use Google Search Console and Keyword Planner
- Give them the answers they are looking for most conveniently for them, get familiar with Schema Markup
- Every stage of the buyer’s funnel must be addressed for optimal conversions
- Always update to accommodate changes with time
Google makes constant changes to its search algorithm. In fact, there were more than 3,000 of them in 2018 alone. Depending on who you ask, some webmasters will love them, while others despise them.
However, the changes have always had the goal of rewarding the good sites, and punishing the bad ones. After all, they’re trying to cater to the user and provide the best experience they possibly could.
Over the years, there have been a few more noticeable changes that have completely changed the playing field. However, today, we’ll talk about the future instead of the past.
Nevertheless, if you’re interested in the past updates, the Search Engine Journal has a neat article to feed your curiosity.
Now, let’s see what new you can expect from SEO in 2020.
You might have already heard of structured data, and even implemented it on your site. If you have, you are already ahead of the competition. However, if you haven’t, it’s high time you do so.
Google is continuously upgrading its algorithms, yet it’s still a long way from understanding context. Meaning, search engines will need your help to understand better the content you are providing on your site.
Structured data helps search engines understand what’s on your page. Then, how the elements that make the webpage relate to each other and the rest of your website.
After all, you want your customers to understand you regardless of the device they are using to reach your site.
Regardless, if someone uses their desktop, mobile phone, smart home speaker, or TV; structured data enables your content to become available for any internet-enabled device.
Plus, structuring your data will allow you to gather better insights from analytics. You will be able to identify the best parts of your site’s content and leverage it for the best strategy results.
Furthermore, you should look to get as many featured snippets as possible. After all, mobile users are, most of the time, on-the-go when searching with their smartphones. They will look for the fastest and most convenient way to find what they’re looking for.
If you can present it to them in less than two clicks, you will have a substantial advantage over your competitors. You are expected to gain a large share of the total clicks for that search term.
That would improve not only your traffic and click-through rate but also your domain’s authority in the eyes of both Google’s algorithm and potential customers.
The best way to find if you can use a featured snippet is to look at your own keywords. Find the ones that rank for the first page using the Ahrefs Site Explorer.
Then, use the tool to find other keywords you aren’t using that qualify for a snippet. Repeat the process as much as necessary. Keep in mind; if you’re not savvy enough, there’s nothing wrong with outsourcing this work to a professional.
The EAT Framework
You should expect 2020 to hit your content strategy. If you don’t already, you should aim to create relevant and helpful content for your visitors. One of the easiest ways to do so is by using the EAT framework.
Expertise, Authority, and Trustworthiness should be the three pillars that hold your content strategy in place. Your primary focus must be to create an overall better story for your brand that will help site visitors understand how they can gain from you.
After all, content affects every part of your website’s SEO. Make it, so your site is the best place for people to come to and learn about your industry.
Furthermore, you should focus your more on the search intent rather than keywords present. Think about it.
When someone comes to your site, they will have a question that needs answering or a need that must be satisfied. Your site’s content needs to focus more on addressing your user’s intent to come to the site and addressing it.
In order to do that, you will have to:
- Understand your audience and their search queries, use Google Search Console and Keyword Planner
- Give them the answers they are looking for most conveniently for them, get familiar with Schema Markup
- Every stage of the buyer’s funnel must be addressed for optimal conversions
- Always update to accommodate changes with time
Think of the overall experience a user will have with your website even before they reach it. The search term they would use to come to your site, the competitors they could go to, your site’s landing page, and what happens when they leave.
Imagine the best possible experience you can provide to your visitors and implement it. Then, set up an A/B test that would compare the old version and the new one. See for yourself which version your guests prefer the most.
Furthermore, user experience includes your site’s loading speed, and it’s responsiveness to screen size and the ease of navigability through the different sections.
You shouldn’t focus on a single page but the entire site. Although for bigger websites, you might want to think of a way to automate the process. After all, continually making manual incremental changes to a large site is time-consuming. Python and R are beneficial programming languages for automation.
Search Intent Rather Than Keywords
The most recent addition to Google’s search algorithm, BERT, will try to understand the nuance of each word in a search query. It will affect a broad range of search terms, and you are very likely to be included.
You can read Google’s full blog post for a more detailed look into the latest changes. Still, it would be in order to provide an example. Let’s take one of Google’s own examples.
Let’s say someone is searching for “Can you get medicine for someone pharmacy”. Before the update; such a search term would show you results based on the main keywords used. Those would be “get,” “medicine,” and “pharmacy.”
Thanks to BERT, Google’s search algorithm can now understand that the “for someone” is a crucial part of this query that must not be ignored. Its meaning completely changes, and instead of showing search results for filing out prescriptions, you get a direct answer to your question.
The new addition to the algorithm is already in effect for English and is already rolling out for other languages.
Mobile-First Indexing and Voice Search
Mobile-first index means that Google will use a website’s mobile version of a page for ranking. Thus, if your website looks horrible on mobile, expect it to affect your current ranking for both mobile and desktop search results.
Structured data and featured snippets will help you immensely for both mobile devices and home assistants. Really, they will be the determining factor when it comes to improving clicks. Why?
Well, almost 49% of searches in Google have no clicks. Meaning, people get their answer straight from the search result page without having to go to another site.
People search on their phones and get the answer they need from them. Or, they use their home assistant, which uses the position zero search result, reserved for snippets.
Tips for Small Business SEO
As you might have noticed, SEO is becoming more and more complicated for small business. It can get overwhelming to form relevant strategies, all the while running a company.
There needs to be a healthy balance between the two that would work for you and your customers.
In case you are looking for a way to improve your site’s visibility by yourself. Then, the expectations, as mentioned above, might be too much to do by your lonesome.
Thankfully there are numerous guides for small business SEO available online. You won’t need to be a technical SEO specialist to implement them, and the added benefit they would bring is tremendous.
Furthermore, with upcoming geopolitical changes in 2020, you should see to it that your web hosting provider is reliable. It’s not impossible, event occurring abroad to have a substantial effect on your business and website.
Thus, you might want to look into offshore hosting providers that will not become affected by turbulent times. Thankfully, there is a broad choice available to you. Nevertheless, you must conduct your due diligence to be absolutely sure that you will get what you need.
It could be a lengthy process to choose, but one that is worth it. In case you’d rather not waste too much time, we recommend that you go with a mid-sized hosting provider like AbeloHost. This will allow you to get all the benefits of working with a large, reputable hosting company combined with all the personalization that only small companies can offer.
To summarise, you have to implement structured data to make it easier for Google and its competitors to parse your website. Then, boost your content strategy with the EAT framework for maximum impact.
However, don’t forget, search intent is on its way to take over keywords. Meaning, you must understand how your customers find your website. After this, present the information they’re looking for in the simplest way possible.
No one can correctly predict what 2020 will bring for SEO. The only thing we can do is prepare as best as we can. Otherwise, you will lose out on the many opportunities the new year will bring.
User experience is what a visitor will experience while navigating your website. It is important to for any website as it helps SEO and all the major search engines considers it a positive signal that determines the ranking of a website.
Nowadays, search engines like Google, Bing and others primarily focuses on how a user interacts with a website. If a user is happy with the website, search engine is also happy.
When you want to satisfy your customers, you should provide high-quality products and services. Not only should you have approachable and easy-to-reach customer agents, but your website should be user-friendly as well as it is one of your most important digital marketing tools in this time and age when more and more people go online to look for what they need.
If you want a higher ranking in search engines and gain more buying customers, you should offer a positive user experience. User experience (UX) refers to the overall experience of a visitor when they go to your site. If your site is easy to use, visually engaging and possesses all the essentials, you’ll undoubtedly satisfy your customers.
To help you achieve a good user experience ranking, you may use the following tips:
1. Create A Responsive Design
When you say responsive web design, it means that your site could fit and adjust to any size and type of screen. Your website is responsive if it can fit into screens of mobile devices as well as that of desktop computers. On the one hand, if your site is not compatible with a certain device, visitors will find it hard to navigate your page, forcing them to leave your site even before reading any of your content.
To achieve a responsive site, you must hire a reliable web designer or do the following:
Since a huge number of site visitors use touch-screen mobile devices, you should incorporate swipe gestures for image galleries, menus, banners, and other vital content. With such, mobile users can easily navigate your page.
For larger screens, you should be able to show more, which means your desktop users can visibly see the images and contents of your site. For smaller screens, you should hide more content to avoid decluttering your page. You may use accordions and tabs to hide or show content.
Most importantly, it would help if you use appropriate font sizes and weights on your web pages. It would help if you also balance the size ratio of paragraph texts and headers. But, these things should appropriately adjust depending on the screen size.
2. Useful user experience tips: Write Useful and High-Quality Content
After designing your site to become responsive, you should also focus on the content of your web pages. Don’t just blog about anything you want to say. Instead, write informational articles that’ll answer or help your visitors solve their issues.
Not only will you satisfy your customers if they read informative articles on your site, but it’ll also help you rank higher in search engines. So, when you’re writing content, make sure that it relates to what the majority of your audience needs. Also, it would be best if you make your content actionable by giving your readers tips or answers.
3. Work On Your Loading Speed
One way to satisfy your customers is to direct them to your website with high loading speed. People today are impatient due to the fast-paced world they live in, so, basically, your visitors don’t have time to wait for too long for your page to load as they know that many other websites can give them what they need faster.
You may speed up your site by doing the following:
Pick a web hosting company with reliable and solid hardware to host your site.
Aside from getting the right web hosting company, it would be best if you also work on your website optimization. You can do so by reducing your image or video sizes.
Most importantly, it would help if you use a CDN or content delivery network wherein you can store and duplicate the static elements or files of your sites. With such, your visitors wouldn’t have to wait for a long time to access your pages.
4. White Space
If your pages don’t have enough white space, your site visitors may also leave.
Basically, white space collectively refers to the unmarked portions of a page. It has to do with margins, as well as the spaces between lines, objects, graphics, columns, and the likes. A site with too many visual elements could make your website look overcrowded. Instead of nauseating your visitors from seeing too many whatnots at once, you can make better use of white space to make your content readable. Also, with an empty space, you’re giving your users a break from information overload.
When you keep your layout simple and eye-friendly, you’re letting your users read your content with comfort, attracting more visitors in the long run.
5. SEO Set up
Making your website reasy for SEO may sound comple to many. But it is as necessary as the existence of website itself. Without SEO implementation, users will nto find your website in search engine. That basically stops you drom getting continuous new customers. On the other hand, with a proper SEO setup, your website will show up in the search results for relevant keywords and and you will be getting more visitors and therefore potential customers.
To make your website SEO friendly, you need to go through a numbe of steps. It incudes indexeding google, decreasing page loading speed, SEO friendly content creation, inbound and outbound links, page titles, head tags, meta description and many more.
But first you need to know what is wrong with your webiste right? You can check it for free using Live Long Digital free SEO checker.
As a new bsuiness owner, this mignt sound a bit complex to you. In that case you beter look for professinal help if you are not aware of how to handle SEO set up. Look for the best SEO company in Melbourne or simply visit
Positive user experience is key to satisfying your customers whenever they go to your site, more so if you provide informative articles that load quickly. It’s also necessary for your Web page to be easy on the eyes, which makes it easier for visitors to navigate your site. Through this, you’ll undoubtedly retain your loyal clients and attract new ones.
Ultimately, there are Four main elements that you need to try to target, in order to win the SEO game on Google in 2020 and beyond.
- Local Search
- Organic Search
- Featured Snippet & Knowledge Graph
- Voice Search & Google Lens
Why Google and SEO will be more important than ever in 2020.
As business owners, most of us know that the higher our websites rank in Google, the more traffic we’ll gain, and the more sales we’ll make.
However, with the incredible popularity of social media and the ability to simply pay for ads to promote your business (both on social platforms and on Google), you may be wondering how important organic SEO strategies really are, as we move into 2020 and beyond.
After all, Search Engine Optimisation (SEO) done right, in a way that gets results, can be a lot of hard work. It’s also incredibly time-consuming.
It can take months before you see a return on investment, as your website slowly creeps up through the rankings. Whereas with paid ads, you can throw a little money at it, and you’ll be up on that first page potentially, within minutes.
So why bother with organic SEO?
The answer here is really quite simple. No matter how much effort we put into building our Facebook presence, and no matter how engaged our audience is, quite often, our customers will still head straight for Google when they want to find something or buy something. It’s still the number one way of attracting customers who are ready to buy, right now.
When you think about it, you probably even do this yourself. The second you feel like you need a product or a service to solve a pressing problem, we tend to head straight to Google. You may have even Google searched ‘SEO agencies’ or ‘SEO trends in 2020’ or even ‘digital marketing agencies’ to have found this very article.
Facebook and social platforms are great to build your brand awareness and audience, but have you ever tracked your actual conversions from your Facebook efforts? If it works for you and your business that’s great – but its never a good idea to rely on Facebook, or any platform, alone.
The risks of losing your Facebook page or audience are far too great, as Facebook constantly changes their minds and their rules, at a whim. Your business is effectively at their mercy.
And while Google Ads can be a great strategy to increase your website traffic and your ability to make more sales or book more clients relatively quickly, the majority of us still prefer to click on the organic search results, rather than the paid ads.
Why? Well, we’re sceptical creatures, at our very core. We know those paid ads are there because a business has paid to be there. Not necessarily on their own merits or because they’ve actually earnt that right to be there. Organically ranking businesses are our preferred ‘go-to’ – as clearly, they’re more reliable and trustworthy, due to the effort involved to be there.
And if you need any further convincing, Google enjoys around 3.5 billion searches each and every day, or around 40,000 queries each second. And that grows around 10%, each and every year.
Woah – that’s a fair few, right? Which ultimately represents endless opportunities for you, as a business owner, to get your business up there, ready to be seen by the people who need you.
Ultimately, it then comes down to one question.
Do you wish for your business to be in it, to win it, for the long-haul?
Yes, SEO is a longer-term game. It takes knowledge, it takes experience, it takes time and plenty of effort.
Yet if you wish for your business to achieve success and stick around long-term, it’s a very worthwhile investment. Because the more you win on Google, the more your business wins those all-important clients and customers, and therefore Google tends to provide you with plenty of business income. And without income, you won’t survive.
The good news is, you don’t need to do all of this yourself. That’s where trustworthy digital marketing agencies and such as Livelong Digital come into play. We pride ourselves on being one of the best SEO companies out there Brisbane, and Perth.
Which leads us to…
Seeking out trustworthy SEO assistance!
The trouble is, SEO is still considered to be rather a ‘dark art’. Or at least it can seem that way as a business owner, particularly if you’re new to the digital marketing game.
And believe me, there are ‘white hat’ SEO strategies (they’re the good ones) and there are ‘black hat’ SEO strategies that could well get results momentarily, but inevitably can get you into trouble with Google. When you’re not particularly technically-minded, it can be a problem distinguishing between the two – and who offers what.
There are literally thousands of SEO consultants and companies who offer ‘SEO Services’, at a wide range of price points, and so many of us have been burnt. Many companies tend to promise the world and charge a small fortune yet fail to deliver actual tangible business results.
It’s an industry full of empty promises and ‘consultants’ who have jumped onto the SEO bandwagon, all claiming to be guru’s and specialists when in reality, they’re only submitting your website to a thousand online directories each month and calling that a strategy. That, however, is simply NOT a solid strategy.
And worst-case scenario – employing the wrong strategies can put you on Google’s ‘naughty list’, which is a place no business wants to end up. Once you are penalised by Google, it can be very hard work to reclaim Google’s trust and climb your way back up.
Plus, Google Algorithms change constantly, making it hard to keep up, even for the trustworthy ‘pro’s’ like us at . Because none of us really know the precise formulas that Google uses to determine who ranks where – we’re all simply making educated guesses.
Which can lead to lots of industry ‘opinions’ as to what works and what doesn’t and therefore a tonne of confusion among business owners!
The ‘real’ and ‘really great’ SEO agencies, such as us, at Livelong Digital, therefore, have to work incredibly hard to gain our customers’ trust. We need to constantly stay on top of the Google algorithms as much as possible, to find the proven strategies that actually get real results.
Which of course, we do.
Over the next little while, we’ll be focusing on all of these areas in future blog posts, so you can gain a full understanding of all the different aspects of a solid SEO strategy.
We’ll reveal as much as possibly can to ensure you understand the fundamentals of SEO and provide full transparency around our proven SEO processes and strategies.
Because we don’t like it when business owners get ‘taken for a ride’ by the ‘turkeys’ in our industry. We want you to succeed – just like all of our clients inevitably do.
Whether you run a locally based store or an online global enterprise, we’re here to help guide you with your digital marketing needs.
So make sure you keep an eye out for our .
And in the meantime, if you’d like to learn more about our approach to SEO at Livelong Digital, you can read about our .
It’s an unfortunate fact that not all businesses live up to the promises they make about their products and services. And so consumers have grown weary of empty promises made in advertising and website copy. The downside of this jaded attitude is that business needs to prove they’re the real deal by publishing genuine customer testimonials. The upside of using customer testimonials is that they can significantly boost your SEO services in Perth, Sydney or Brisbane.
WHY ARE CUSTOMER TESTIMONIALS SO IMPORTANT FOR SEO?
One of the major goals of SEO is to increase conversions on a website. A number of on-page and off-page SEO efforts focus on ensuring a website ranks well for the right audience, at the right time and the right place. Once customers reach your website, everything from the layout of the pages to the location of your Call To Action can increase the odds of conversion.
So where do testimonials fit in?
According to research:
- Over 90% of people will consider a testimonial when making a purchase.
- Over 70% of people say that a positive testimonial increases their trust in a business.
The research also shows that when integrated with SEO, testimonials can pack an even bigger punch, with 10 or more testimonials correlating to an increase in website traffic of up to 20%.
HOW DO I GET REVIEWS?
While you should never tell a customer how to review your business, you can motivate them to leave a review by offering them a discount or small gift. You shouldn’t worry about getting a five-star rating either, as it’s been shown that most people see reviews ranging between 4.2 and 4.5 as being more authentic.
Negative reviews can also positively impact your business. They indicate to a potential customer that you are paying attention to what customers are saying about, while your response to a complaint shows them how you deal with and resolve problems.
If your clients haven’t reviewed your business on a social media page or Google Business Listing yet, remember that it costs nothing to implement a review system that could give your SEO efforts the boost they need.
Have you considered Search Engine Optimisation for your business in Melbourne?
When you start your business, you throw time, energy and money into making a splash and spreading the word. You might run ads online or pass out flyers on the ground to people who might be interested in what you’re offering. You’ll also build a website so that those looking for information about what you have to offer can find it online.
These are all worthwhile efforts, but you need to start thinking about what you can do to ensure that the leads and interest in your brand keep growing well into the future. There are many ways you can do this, but for businesses in Melbourne, Search Engine Optimisation (SEO) offers the best long-term results.
KEEP GETTING FOUND
Your big business launch and its flyers and giveaways will ensure that you remain top of mind for customers – for a while, at least. But in time, there’s a good chance that they’ll forget about you unless you remain visible in some way.
SEO enables you to do this, and it produces results that are measurable. The goal of an SEO strategy is to make your website more visible to the right people with the smart use of search engines. Done correctly, you will slowly rise in the search engine rankings, possibly appearing above your competitors. With SEO, you can track your progress to gauge how various aspects of your website and its online presence are performing.
THE SEO PROCESS
To begin, take a look at how your website is performing. Note what its performance is like and decide what you’d like to improve. A good example would be to aiming to increase the number of enquiry forms being completed by visitors. Once you’ve decided on the goal, you’ll need to decide which SEO tactics to utilise to achieve the results you desire.
You might, for example, optimise your website’s keywords, so the site shows up in searches as a service provider in a particular area, or you could create a simplified and more enticing form that offers customers a discount if they make an enquiry.
Once you’ve made the adjustments, you’ll need to keep working to optimise every aspect of your website. How the internet and search engines operate is continually changing to meet the needs of customers better, so what might work well one day could backfire the next.
Perhaps your goals will change; you may decide that you’d rather focus on creating more engagement with existing customers to build loyalty, for example. Whatever your goal, taking SEO seriously will help you get the long-term results you need.
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How to start getting word out about your business.
If a lot of people that are your prospects knew what it is that you would do for them, you would get more business.
If nobody knows about your business, you’re not going to go anywhere. You’re not going to grow.
It won’t be easy.
There will be years of hustle and sheer persistence.
You will need all the tenacity just to forge the relationships and deals that will contribute to the growth of your business.
It won’t happen if no one has ever heard about you.
The Business world and Entrepreneurship is becoming harder and harder and has changed over the past years.
The internet has opened borders, social media was created and instead of making it easier more technology is making it even harder.
It takes a lot to start and grow a business.
You must have a strong mindset that is determined to push through any failure or struggle.
You must make smart decisions and keep your emotions in check.
Watch today’s show and see how you can keep afloat and get word out about your business.