Last year was unpredictable due to the pandemic and a worldwide lockdown. That meant some pre-pandemic digital marketing trends did end up coming to light. While, others, however, did not emerge.
However, one thing is certain: eCommerce sales have exploded. In addition, social media usage has increased significantly as well. Digital Marketing started to play even more effective roles. This has radically altered the way brands connect with consumers.
In recent years, they have moved from traditional marketing to a more digital approach. And in case you are wondering the digital marketing trends to watch out for. Don’t worry. We’ve got your back. Below are a few key digital marketing trends to keep an eye out for in the post-pandemic period:
In recent years Artificial Intelligence (AI) has played a minor role in optimizing social media strategies.
But even with the current advancement in technology, even the most intelligent people cannot predict the future. As a result, artificial intelligence should complement human intelligence.
Presently, there are already programs capable of beating games and consumer behavior. In the future, it is very likely artificial intelligence will replace the human mind.
In fact, 47% of digitally advanced firms already have an AI strategy. While 84% of business executives believe that AI gives their company an advantage.
And today, AI is more important than ever for running day-to-day business activities as well as transforming the different facets of business and our daily lives. It helps guide decisions on everything from content strategy to SEO optimization.
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The technologies that enable artificial intelligence progress rapidly and become increasingly affordable too. By analyzing consumer behavior and search patterns, AI can now help businesses understand customers better. Thus, it’s high time for companies to capitalize on AI. If you’re still unsure, see the ways AI can help give your firm a significant boost:
Content Creation and Curation
Content created by AI can be useful in certain areas and may attract visitors to your website. It can also save you lots of time and resources. In fact, AI can now write reports and news based on data and information. To create content, you can make use of Wordsmith, Articoolo, and Quill.
Besides generating the content, AI can also curate it. By utilizing AI in content curation, websites can better connect with visitors and present more relevant content. It can be used to show visitors more relevant content, based on what they’ve already looked at on your site.
Digital and Programmatic Advertising
Digital advertising has been most successful at adopting artificial intelligence.
A large percentage of Google and Facebook’s revenue comes from advertising. AI helps drive personalized targeted advertisements on these platforms by identifying the right audiences. And since it attracts the most investment and with the largest financial returns, the use of AI has been significantly rising. Moreover, there are already platforms incorporating AI. And in time, more will be added to the mix.
Programmatic advertising uses artificial intelligence to automate ad buying, allowing for more accurate targeting.
According to eMarketer, 86.2% of digital display ads in the US should be automated by 2020.
This automation is far more efficient and fast, so conversions are higher. As a result, customer acquisition costs are reduced as well.
Though it is one of the older digital marketing trends, email marketing is still effective if it is properly done.
AI allows brands to tailor email marketing campaigns to specific preferences and user behavior. This makes it easier to connect with prospects and convert them into clients.
It analyzes millions of pieces of data. And then decides on the best days and times to contact prospects. Additionally, it lets you know when to send emails, and figure out titles that get the most clicks.
There can be a material margin of error for A/B tests and they often take a lot of time. And AI is can your best friend when you need to be specific in an era of hyper-personalized emails.
The combination of AI and search is a perfect match since search is only effective if the user gets what they’re looking for. Generally speaking, search engine tools have problems providing relevant results for all users. Thus, AI can aid search engines to rank results more quickly based on key phrases and results analysis. Over the last few years, AI has significantly impacted content and eCommerce search.
There was a time when a good website couldn’t exist without a programmer and designer.
But now, AI is being used to design websites based on information from the user. The website looks professional in much less time too. As a result, AI is set to revolutionize website creation and development in the next few years.
AI also helps in developing intuitive interfaces that make the user experience better by applying intelligent algorithms.
A 2017 survey on personalization revealed that 33% of marketers used AI to provide tailored web experiences. In addition, 63% said that it increased conversions and improved the consumer experience. Therefore, be sure to check out how AI can help boost your business.
Although Chatbots are part of AI, they deserve a section of their own to showcase how awesome they are. Chatbots are comparatively newer among digital marketing trends.
Chatbots assist potential customers with finding answers to frequently asked questions. Furthermore, they can help them find the products and services they need.
Chatbots are predicted to remain important in digital marketing. They enable customers to chat with your business in real-time, day or night. Studies show that Chatbots will power 85% of customer service by 2020. Many customers prefer chatting with chatbots because they can answer questions immediately. They also remember buying history accurately and most importantly never lose patience. Thus, these virtual assistants will remain in the game his year as well.
Chatbots powered by AI is good for answering open questions. They use natural and machine learning expertise to find the perfect response.
Apart from that, Chatbots can serve clients 24/7 and retain their data. They’re friendly too. And the best part, Chatbots can simultaneously respond to multiple requests from several customers. Here are some reasons to get Chatbots:
Quick Customer Support
With a chatbot, people don’t have to wait to get answers. As you can offer help to visitors whenever it is convenient for them. You can also use some pre-set questions and answers relevant to all business and customer types. Likewise, with AI-powered natural learning, your chatbot can engage in real conversations. This will make answering questions to your customers easier.
Getting a bot that offers personalized suggestions will help you achieve one of the most important standards of business. We’re talking about personalized customer service. Upon learning algorithms, the bot can assist customers in making their decisions. Furthermore, it can serve as a reminder and a reference, as well.
Modern marketing nowadays employs a conversational approach. In fact, 82% of consumers want a “quick” response when they ask a question. And brands are adapting to what consumers want. Conversational marketing helps connect marketers and customers in real-time. Chatbots can aid in doing this as well.
Easily Locate Products
With the right chatbot, your customers can explore your site without having to leave the chat. For instance, some bots offer to search and upsell features through chat. Essentially this creates a better customer experience than click-and-search shopping online.
Online shopping cart abandonment rates typically hover around 70%, year in and year out. There are a lot of factors that make customers ditch their carts. However, some shoppers just get distracted, or get caught up with work, and forget about their shopping. Chatbots can remind shoppers about their unattended shopping cart. Thus, your conversion rates will increase.
Chatbots are a great way to build your marketing lists by collecting analytics data. You can receive Facebook profile data from your customers if they sign in with a Facebook profile. You can also request a telephone number, and an email address, for building your marketing lists.
Business owners can gather a lot of data from chatbots these days. And with a chatbot, you have instant marketing lists from email addresses and phone numbers. Combining these data will help you come up with more effective campaigns.
Social Media Marketing
Marketing through social media promotes brand awareness, visibility, and other factors that generate sales. It makes you more visible on sites like Facebook, Instagram, and others.
Social media marketing makes it easy for customers to participate in the branding process. However, not every business uses this affordably accessible medium. Consider these reasons to get a social media strategy if you have not already implemented one.
Many businesses cut their marketing budget to save money, but promotion is crucial in order to sell. This saves you money, as well as keeps your brand relevant among customers. Providing you with cost-effective promotions.
Brand Awareness Boost
Social media is a powerful marketing tool that helps your business promote itself. It’s cheaper too. Moreover, a strong social media strategy will help you build brand awareness and connect with a larger audience as well.
Enhanced Search Ranking
Although social media can influence web searches, it cannot directly affect rankings. Therefore, by sharing links on your page, you can easily drive traffic to your site.
Improved Brand Loyalty
Social media marketing is a must for small businesses, as they cannot invest a lot in customer satisfaction. But, don’t worry. With time and proper strategies, you’ll begin to gain loyal customers through social media channels.
Additionally, a larger online audience means a greater chance for conversion. Because each post plays a role in bringing more traffic to your website. Among marketers, more than 51% say that building relationships boosts sales. And SMM makes that possible since consumers prefer to deal with people, so they are more at ease.
To know more, read our in-depth blog on the benefits of Social Media Marketing.
User-Generated Content (UGC)
With the ongoing pandemic, online sales are +on the rise as never before. UGC helps build and maintain trust among your customers.
Nowadays, consumers are more socially savvy, so creating authentic content has become crucial for brands. Consider user-generated content as the online equivalent of personal recommendations. And make use of it to develop content compelling enough to motivate conversions for your brand.
These are some of the reasons why UGC is useful:
Helps Build Trust
Consumers are getting better at identifying trustworthy companies. They do this usually through the use of user-generated content.
In fact, 79% of shoppers said user-generated content influences their purchase decisions. In this sense, businesses ought to embrace UGC and start focusing more on it.
Unbiased Source of Information
As consumers are increasingly looking for brands they know, like, and trust. UGC has become all the more important to provide them with an unbiased source of information.
Establishes a Community
UGC gives brands the power to increase their audience. Furthermore, people become more engaged with brands by becoming part of a community. And UGC creates one when the brand encourages its customers to post for them.
You’ll Save Money
It can be cheaper to source UGC than to create a content piece in-house. With UGC, your customers distribute their content. This makes it easier to spread word of mouth, making this a highly cost-effective method.
Promotes Social Media Growth
An effective UGC campaign paired with a powerful social media platform is a winning combination. Moreover, it can boost your brand and enhance customer relationships.
Therefore, make the most of UGC by creating captivating strategies and responding to them positively.
Ways to Encourage UGC
It’s been basic stuff up until now. But the fun part begins now. We will discuss tips and hacks you can use to boost UGC submissions. Read on, to know more:
UGC requires a strong online presence in order to be successful. However, brands with fewer followers may want to start by finding their audience’s favorite social media sites.
Additionally, you need to know what kind of content performs best on each social media platform. You can follow Buffer’s recommendations as a basic roadmap:
- Videos and curated content on Facebook
- High-resolution photos, quotes, and Stories for Instagram
- Blogposts, news, and GIFs on Twitter
- Professional content for LinkedIn
- Infographics and photo guides on Pinterest
Get Customer Feedback
UGC campaigns cannot succeed without customer reviews and feedback.
In fact, a BrightLocal survey found that 68% of consumers must see at least four reviews to make up their minds about a brand.
Thus, it’s essential that businesses pay more attention to customer reviews. That way you can prove to your customers that you are trustworthy and reliable.
Run contests to generate more UGC. Contests help with submissions as well as their quality. Additionally, they help create a buzz for your brand.
Develop Content Campaigns
Making content for social media can be challenging, and keeping it fresh and engaging is hard. UGC campaigns give you a content library, so you always have quality content to share. It also makes your audience happy. Making this a win-win situation.
Support a Cause
Consumer behaviors have shifted recently as they are now as interested in a company’s cause as their products or services. Therefore, it is crucial to have a campaign that is visually appealing to encourage participation. Try supporting a social cause that aligns with your brand image.
And Don’t Forget to Engage
And finally, the most important aspect of gaining UGC is engagement. Engaging with your audience regularly demonstrates your brand’s personality. You can’t expect followers to suddenly submit content without first engaging with them, can you?
Therefore, it may be wise to engage with your fans in discussions, reply to their questions, and interact with feedback.
User’s Search Intent
User intent (or search intent) is the intention of searching for information that satisfies a particular need. Additionally, it plays a crucial role in improving your page ranking.
And regardless of what content you produce, the main objective should be to achieve user intent. Because they are ultimately who you want to reach.
Thus, if you fail to include key content that keeps readers interested, then you can never rank on the SERPs. And if you are not ranking among the top ten for your target keywords, you might as well be invisible. But that is not what we want, right?
Users have different intents for their searches. This makes search intent crucial to rank on the first page.
Remember, content that focuses on search intent will boost ranking. If your page does not satisfy search intent, it won’t be able to rank.
In general, people use the internet first to learn. And sites on the first page answer 95% of their questions, with the top results being blog posts or videos.
The audience will try to buy from the provider after learning. So try to determine keywords based on search intent. Thus, figure out what type of questions your audience asks. And then act on it.
What are the Types of Search Intent?
Google has improved its search algorithm over the years so they can distinguish between search intent. In addition, Google prioritizes the pages with the greatest relevance to search terms. As a result, tailor your content to your audience’s interests. Listed below are four categories of search intent:
- When users look for specific information.
- Search engines recommend specific pages.
- So make sure users get what they need.
- When users search for specific websites or tools.
- Questions like ‘How do I?’ are used.
- Provide your best-used scenarios.
- When users are looking to purchase.
- Looks for specific products.
- Then decides to purchase.
- When users are ready to buy.
- Ensure ease of purchase.
- So make sure they buy
Thus, remember to tailor content to your audience’s search intent. Make websites as friendly as possible. And always strive to simplify their lives.
Content marketing is undeniably one of the most crucial elements of your digital marketing strategy. Bill Gates realized back in 1996 where he coined the phrase “Content is king”.
He predicted that content would rule the internet. Well, Gates was right. These days, content is everywhere, and one of the biggest factors determining successful website operation.
New content enhances your SEO. It boosts traffic and makes your site rise on the SERPs. It also keeps Google crawlers at bay, helping your site rank higher.
Here are a few reasons why you should incorporate content marketing strategies:
Builds Brand Reputation and Trust
Great content creates a positive experience for potential and current customers. A sign of quality content is that it addresses customer pain points. An enjoyable experience encourages people to return for more This helps establish familiarity and trust towards the brand.
Your content should be geared to answering common questions and objections within your business. Think of questions like What challenges does your target audience face? What makes people choose to work with your business?
Drives Organic Traffic
Google changes its SEO algorithms periodically, so even the largest companies may not be able to keep up to date with the latest requirements. However, experts agree that one strategy stands out throughout these changes: quality content marketing. Organic SEO really helps to bring more traffic.
Make the content more readable by highlighting key ideas or images. Following this, try sharing via Twitter or Facebook. By repurposing content, your company can engage social media users as well.
Displays Your Expertise
A benefit of using content marketing is its big variety of channels. You can answer customers’ questions in a blog, a video, a podcast, a whitepaper, an ebook, and more. When you provide in-depth content that adds value, it shows that you’re an expert in your field. As a result, potential customers will trust you more.
Helps Build Backlinks
The backlinks you earn when other sites link to your content represent “votes” for your content for the web spiders. This helps your website rank higher in the SERPs. Thus, look for backlinks coming from authority websites that already appear in search results.
Keep in mind that backlinks tend to grow as your website evolves. And in general, it takes time. However, a few high-quality backlinks from an authoritative website can greatly increase your traffic.
Improves Conversion Rates
Conversions are influenced by the content you post. It helps build your relationship with your audience and provides them with the information needed to make informed purchases. Thus, make sure to include a CTA and tell the reader what they need to do next.
To know more, read our blog on why fresh content is important to help you decide why you need content marketing.
Voice and Visual Search
With the rapid advancement of AI, search has taken a paradigm shift. Search is about to become even better and more intuitive than it is today. Thanks to voice search, by way of natural language processing (NLP). And visual search, by means of computer vision. Developing these technologies can completely revolutionize how people conduct searches.
The availability of voice search features is increasing rapidly. And we bet that you have used voice search at least once in the past six months.
In fact, more than 50% of searches are expected to be carried out over voice search in the next few years. And when implemented correctly, voice search can improve a business’s SEO and customer experience.
Voice SEO is a good way to increase search engine rankings. And, these facts will motivate you to think about it:
- Voice searches have generated $2 billion in sales so far.
- 65% of smart speaker owners are comfortable purchasing items via voice commands.
- 31% of smartphone users use voice search every week.
Based on these data, doesn’t it seem time to optimize your sites for voice? However, many companies are still not integrating voice search, which makes early adoption even more important. So why wait? Add voice search to your enterprise SEO strategy and keep up with the competition.
What Kind of Voice Search Strategy Works?
Traditional search relies on typed queries, as opposed to voice search. We don’t always speak the way we write. Therefore, businesses need to create a different game plan for voice search. These are four tips to help you win at voice search:
Consider Using Long-tail Keywords
You want to use long-tail keywords, as opposed to one-word search terms. Moreover, they may seem more natural, much like the way a person speaks. Shorten and simplify your phrases to make it easier for your customers.
Have Featured Content
Typically, voice searches are 29 words long. Thus make your content as concise as possible. Try keeping unique, featured content. Remember to make use of hashtags, lists, and bullet points. Google loves them. And finally to use long-tail keywords in the featured snippet.
Understand Your Audience
Prioritizing your audience’s questions can help with creating quality content. Hence, it is necessary to have a thorough understanding of your target audience. Understand what your audience wants by answering the questions. Keep answers direct and simple, but also conversational.
Optimize For Local Searches
It is a good thing to optimize your content for local searches. In fact, 22 percent of voice searches seek location-based information. Therefore, try using phrases like “near me”, which are frequently used by consumers when searching for a product or service. Thus, in order to maximize both opportunities, marketers need to update their local SEO strategies to account for voice search.
Visual search is one of the latest digital marketing trends. It is conducted by taking pictures. It makes certain products more accessible to consumers. Users can identify a variety of places, items, and terms simply by clicking a picture.
According to BusinessWire, 62% of millennials and Gen Z members want visual search, over other search types.
Therefore, we wouldn’t be surprised if visual search became widespread. As Google Lens and Pinterest Lens gain popularity, it’s high time you adapt. Here are a few ways you can improve visual search:
Use Multiple Images
Images show your products from multiple angles, so your leads are better able to find your product. Taking numerous photos ensures that people find your website first. Ultimately, this leads to more opportunities for your business.
Utilize High-resolution Photos
You need high-quality photos to attract prospects via visual search. Google will use those photos to match search queries. Using blurry or pixelated images is a big no-no since Google and other search engines will have a hard time navigating through them. Additionally, high-resolution photos show off your product clearly. Consequently, you will have a more engaged and interested audience.
Conduct Keyword Research
By now, we have probably stressed the importance of keyword research a thousand times. But, in addition to keyword research affecting SEO, visual search is also influenced by it. Optimizing your product images with keywords will allow them to be described more accurately. It also will help you appear in the right results. But for visual search, we suggest you use long-tail keywords as mentioned earlier.
Provide Image Titles and Descriptions
It’s a good idea to incorporate your long-tail keywords into your image title and description.
Having keywords in the description can help draw people’s attention to an image. This will help them locate your products more quickly.
Make your title descriptive whenever you write. For example, “001.png” will not benefit Google or Your audience. Thus, use descriptive headings and descriptions so your images appear in the appropriate search results.
Add Alternative Text
Alt Text is used to provide information about the nature or content of an image. It appears in a blank area normally containing the image. It provides information-rich content that utilizes keywords and context to make Google’s job easier. And helps you rank higher in SEO. In addition, it directs readers to the most relevant information on a page. Therefore, use it wisely.
When you optimize image size and file types, you can improve visual search results. Larger image files take longer to load. Therefore, you should have your images resized before uploading them. Here are a few free tools for image compression:
- Speeds up your website and saves bandwidth.
- Optimizes 50-80% on PNG images while maintaining full transparency.
- Smart lossy compression technique is used.
- Optimize images for the web
- An excellent tool for Mac users
- Perfect for JPEG’s, but not PNG’s
- Image compression by 90%.
- No loss in quality
- Excellent WordPress plugin
- Offers a free plan for 100 images per month
Optimizing your photos will shorten loading times, attract leads, and keep them on your page. This in turn will help you convert more from your visual search strategy.
A caption adds to the image’s description and allows customers to see the perspective of the brand. You can describe the product or action of the picture in depth. Furthermore, it gives your audience a deeper understanding of the image.
Video marketing is arguably one of the most important digital marketing trends in marketing today. And according to SocialMediaToday, video content is engaging regardless of social media platform. Whenever possible, you incorporate video content to engage your audience.
There are many ways to achieve higher engagement with video marketing. Try using Facebook, Instagram, or LinkedIn for starters. Here are a few reasons to adopt video marketing:
Getting the user’s attention instantly can be hard – but that is where videos come into play. While users may look at fun photos, videos hold the attention five times as much as still photos do.
Thus, consider making compelling videos that make users stop scrolling and pay attention instead.
Video is great for teaching, and can also be extremely simple to consume. Video marketing is a great way to connect with a wide audience and target their pain points. This will provide value and in turn, get you more customers. Just make sure to include captivating audios as well.
Appeals Mobile Users
Video and mobile go hand-in-hand. In fact, 90% of consumers watch videos on their mobile devices. And as people are shifting towards the mobile view, brands must be sensitive to the personal experience people have on their smartphones. Therefore, if you haven’t already, you need to start making your video mobile-friendly.
Has Good ROI
Video production may seem like a time-consuming and expensive proposition. However, there is now plenty of technology available to make good videos fast and with a small budget. Thus, start creating one. Because investing less when creating your videos will enhance your chances of a positive ROI.
Now, social media platforms make it easier than ever to share videos. Platforms are focusing increasingly on video content. By utilizing this feature, users can create their own personal videos they can share with their friends. Therefore, use videos as your own personal weapon to gain more traffic and shares.
Google Loves It
Finally, Google loves it. The more time that users spend on your website, the more likely search engines are to rank you highly. Thus, optimize your videos for SEO just like you do for text content. Use descriptive and interesting titles and descriptions. Consider adding links to your products as well.
Influencer marketing uses key figures to spread your brand message to a larger audience. It tends to be more authentic than corporate advertising. And studies suggest, 63% of consumers trust influencers more than brands. Try implementing influencer marketing to see amazing results. Here are a few ways you can set up your influencer marketing strategy:
Like any other marketing strategy, you must set a goal for your influencer marketing campaign. Begin with outlining what you want your campaign to achieve. We recommend you consider KPIs as well before you embark on your influencer marketing strategy. This is an important step since this helps you determine how your campaign’s campaign does. Try using SMART (Specific, Measurable, Achievable, Realistic, and Timely) to define your goals.
Determine Relevant Influencers
The next step is to find influencers who can complement your upcoming campaign. This is crucial since your brand will be judged by who you partner with. That’s why it’s crucial to find authentic influencers who share your brand’s values.
Get your facts straight before signing a contract and or reaching out to an influencer. Know about their brand, their analytics, and how long they have been doing it to see if they pose any risks. Be sure to review their latest content and make sure they don’t promote controversial topics.
Design Your Campaign
You should then proceed to design your influencer marketing campaign. During this step, remember to include your influencers in the mix. This will allow you to gain their perspective as well. Additionally, allow them the creative freedom to make content in their preferred style. This will help boost your campaign significantly.
Pick the Right Platforms
When it comes to influencer marketing, selecting the right platform is crucial. For instance, it is hard to share hyperlinks on Instagram because it doesn’t have the functionality. Again, if you want to increase awareness of your products. Get reviews by partnering with influencers on Youtube. The way you partner with influencers depends on your goals and their strengths. Thus, find the best one that fits your needs for maximum results.
Track and Optimize
After creating an influencer marketing strategy, the final step is tracking your campaign and optimizing it. This helps you analyze your progress and determine what modifications are needed to reach your goals. Thus, remember to keep yourself updated by using tracking tools.
There you go, the digital marketing trends you should keep an eye out for. Investing in Artificial Intelligence is a great way to boost your business. Create a customized customer experience by using chatbots. Get top-notch results from social media marketing and user-generated content. Remember to create amazing content with user intent in mind. Search engines will rely heavily on voice and visual signals. While you’re at it, you should also improve your video marketing skills. And finally, use influencers to get a significant boost.
However, if you are not sure about what to do then you can rely on us. Enjoy cheap SEO solutions from us in the Melbourne area and all over Australia. Our SEO service for small businesses is specially designed. Thus, it is affordable to all!
Feel free to dial or drop a line whenever you want! It will be a pleasure to talk!
email: [email protected]
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Google recently updated its system called product review update. It now prioritizes in-depth research in content over short product summaries.
The nature of this update is unique and does not affect search results in general. But now focuses more on product reviews.
The most important things we know right now are:
All You Need To Know About The 2021 Google Update
- Launched at 1 pm on April 8, 2021.
- The rollout will take about two weeks.
- It focuses on product review content.
- Does not penalize, but rather rewards “insightful analysis and original research”.
- Not a core update.
- Only affects results in English.
- Will affect how you perform in Google Discover.
What Does Google Say?
The new update rewards content that users find most helpful. According to Google:
“We always strive to provide relevant results by testing, experimenting, and reviewing processes. Thus, we know consumers prefer detailed product reviews rather than thin content summaries. The product review update introduces a system that rewards detailed reviews.”
Thus, brands will now receive more detailed reviews from consumers and publications. But, sites that do not submit product reviews are not affected by this update. And those who post product reviews must watch their traffic and look for any anomalies.
So if you notice a sudden change in a site’s performance after April 8. Chances are high that the product review update most likely affected your site.
Unlike major updates, it is not a core update. So do not expect any huge changes all of a sudden. But it can be assured that contents with more information and analysis will get more priority over simple descriptions.
Why This Update is Good for Searchers?
Definitely this update is going to help searchers in the first place. More in-depth research in content will provide more information. Therefore, the searcher will be aware of more information before making any decisions.
Also, in-depth research in content can be done only by experts and enthusiasts. Only they can provide the extra chunk of information which will be preferred by Google. Long story short, Google wants us to find expert opinions from the web. This is really going to be something so useful. Also it is going to reward the actual experts and enthusiasts for their knowledge.
Reason Behind The Update
The update clarifies Google’s view of what kind of content it wishes to display. Additionally, it is set to emphasize the content of the reviews that:
- Exhibits proficient knowledge of products.
- Shows the physical appearance or functionality of the product.
- Provides quantitative measurements on product performance.
- Compares similar products, or explains which ones are suitable for specific use.
- Research the pros and cons of a particular product.
- Explains how a product evolved from previous versions
- Identifies key factors used to decide a product’s category and performance
These recommendations follow Google’s aim to reward the best product reviews. With the new update, Google prioritizes reviews from experts and enthusiasts. Because of this, reviews with only short summaries will be harder to rank in search results. In-depth research in content will not only enrich the content but provide more value to everyone.
Now, site owners need to analyze products holistically. This includes comparisons to similar products and previous releases of the same product.
Thus, consider providing quantitative analysis whenever possible. And try to include speed tests and data that will aid in the buying decision.
Finally, remember Google looks at whether a review exceeds the manufacturer’s statement. Thus, you shouldn’t rewrite what’s already on the internet.
We hope this information was helpful. But, if you are not sure about what to do then you can rely on us. Enjoy cheap SEO solutions from us in the Melbourne area and all over Australia. Our SEO service for small businesses is specially designed. Thus, it is affordable to all!
Feel free to dial or drop a line whenever you want! It will be a pleasure to talk!
email: [email protected]al.com.au
Need to check the errors of your website? Or change the design maybe? Be sure to visit: https://www.tweakmywebsite.com.au/
Christmas is almost knocking at the door. It’s the happiest and most celebrated occasion without any doubt. Regardless of being religious or not, everybody is looking forward to a good holiday season with their friends and families.
One of the biggest parts of the celebration contains purchasing gifts for your loved ones. The gift items might vary from a pair of boots to hair clips, foods, working instruments, computer accessories, clothing and what not? When the idea of a gift is to make someone happy, it can be practically anything!
So it doesn’t matter what is your business type or whatever you are selling, there will be someone interested in your products as a gift. Its your job to encourage them about it.
To give you a head start, we have compiled some ideas that will help you to generate more sales leads this Christmas!
In the Covid 19 affected universe, it’s more likely that online sales will (and it already started since halloween) receive a big boost. Ordering online, and receiving products via home delivery is the new thing. So make sure you are having these things in mind while trying to make your online store provide a more convenient experience to the customers.
Providing Gift Ideas to your website visitors
In many cases, a good idea can generate a good lead. You need to showcase your products in a proper way so that the customer or website visitors think that that, ‘’hey this can be a good gift!’’
For example, you can create product suggestions based on age, gender, sex, product type, price etc. This will definitely give a positive user experience to your website visitors.
Also you can always show pop up messages about special discounts or special offers on those products. This will also help to increase the conversion rates.
Making Payment method safer & more convenient
This year, to face the special circumstances due to the outbreak of covid 19, ordering and paying online will be the most popular way of shopping, that is without any doubt. Make sure your payment methods are up for the challenge. It should accept all the approved payment methods. At the same time it must be well secured.
Try to include as many payment methods as possible. It is always better to make your Christmas deals available to a maximum number of people.
On top of that, its always best to make your website ready for customers. Regardless of festival times or not, a smooth uder experience is what a website visitors deserve. Also it helps you to rank higher in google and get more customers. Learn about the website optimization services and do not fall behind your competition.
Encouraging them to buy gift cards
Gift cards are another great way to present someone with a gift. They have always been popular. Especially in those cases when you are not sure about what to buy but still you want to buy a gift.
With the development of virtual gift cards, its even more convenient to sent it to your loved one within the shortest possible time. It can best be sent via email or text messages which is really cool. And specially in the covid dominated situations, virtual gift cards can be really useful and safe.
Introduce a sound return policy
Customers are often concerned about returns, especially around Christmas. In many cases the gift might not be preferred by the person. Or a size may not be appropriate.
Customers will definitely want to know if and how they can return those purchased items. To boost this effect even more, you can even look to enrich and extend your returns policy. For example if the return policy is usually 30 days then you can extend this to 60 days and highlight this on the website, maybe in the banner sections.
It will give an extra feeling of assurity to the new customers, knowing that their purchase is safe if any kind of issue occurs.
Whatever you decide to do, be sure to display this clearly across your website to maximise interest. According to the statistics, about 87% of people are more likely to shop on a site if it has a free return policy.
Create a sense of Urgency
Placing a countdown to Christmas can be a strong conversion driver on your site. By creating a sense of urgency, people are reminded to stop procrastinating and make their order right away.
This sense of urgency is a trick to push your customers to direct purchase rather than moving around aimlessly. It will also give them the impression that most people are already buying so your preferred product might get out of stock. So do hurry!
Almost double digit conversions have been observed by adding a countdown before key dates.
Similarly, Amazon has a countdown to the last delivery date to ensure that people are aware and to increase the sense of urgency.
Use Christmas & New Year Themes in your Email Marketing
Email marketing still works and it is effective. Especially in this time when Covid has cornered people into their homes and the internet has become the major way of communication, the effectiveness of emails are still very much intact.
When it is Christmas, It is always a great idea to decorate your emails with Christmas themes and colors. It will create a quick connection with the festive moods of the subscriber and the chance of Click through rate will be increased.
Plan ahead and send your offers to the subscribers and make them aware of it. Make sure that the offers are clearly displayed in the email body and subject lines. This will increase the email opening rate. Provide necessary and customised links to the inventory so that the user experience is comfortable.
Work a bit more on your packaging, make it special
Packaging of any product is more important than you think. It certainly makes the product appear more valuable and worthy. And especially when it is a gift item, then the packaging should be up to the mark.
A good packaging will protect the gift from any issues. Brides giving the product a lucrative look, it will do a good branding for your shop, that is for sure. Also nowadays, unboxing itself has become a great experience. So it is always good to be careful on the packaging.
Unique Christmas packaging for your products over Christmas adds a touch of luxury and class. And it can really help create a sense of ‘exclusivity’ around your product.
Reduce delivery Charge, or offer Free Delivery
This can be a comforting gift to the people looking for Christmas shopping. It is likely that they are not buying from your website only. They are buying from different sources and exploring many others. So what are the things that set you apart from others?
Free delivery or a reduced delivery charge can be one of those things that makes you special. Since your customers will be buying a lot of stuff from different sources, a chance to save some extra money will give them a sense of comfort.
The charge of the delivery itself may not be too much. But if you can make it free and display some texts on your banner like ‘Free Delivery Until Christmas’’ then it sounds really big. It will definitely contribute into the buyer’s impulse and urge them to shop before the deadline!
Use in-browser push notifications
The times around Christmas can be a great time to install push notifications on your website. Push notifications provide you a direct line of communication to your subscribers and inform them about the latest deals, discount and what not?
You can talk about a flash sale, store hours, last call for purchases before Christmas, any special deals and so on. But always keep in mind that sending too many notifications can literally annoy your customers. It might result in unsubscribing. So keep it in mind before applying this technique.
Offer some neat Discounts
Keep the discounts as one of the options that will always work. Everyone loves to save some extra amount of money from their purchases if possible. The standard of consumer products are more or less same amonth competattive businesses. So it is usual that the winner will be who is offering with the lowes price tags.
Make the disocunt amount a noticable one if possible. A healthy discount is always more acceptable. Make sure you do enough publicity. Beside newsletter and social media posts, display them nicely on the main banner of the website. Keep it neat so the users already have and idea of the amount of the savings they are going to make even before the purchase.
Team up with another small business
How much do you know about your customers? Are you aware of the problems they face before and after purchasing your product?
For example, if you are selling vinyl records, it is most likely that your customers are also looking for some good pair of headphones, a pair of good speakers or vinyl players may be?
So it will be a great idea to provide them the links to buy these products as well. It will greatly enhance the user experience of your website and the customer will leave as a happy one, knowing that this is the one stop place where they can find all that they need.
Teaming up with other businesses like your will give you a crucial edge. Make sure your partners are also referring to your business in the same way. This is how you open a lot more new windows to get more customers without spending a single penny!
These are some tips and tricks on how you can increase sales in Christmas. I hope you will like these options and find them fruitful. If you have any more ideas then please feel free to share them in the comments. Happy selling!
If you are not sure about what to do, then you can enjoy our Digital Marketing Services in Melbourne Australia. Our Digital marketing Service includes the optimization of all the channels that includes website develoment, social media management, Facebook & Google advertisement, Organic SEO services, customising news letters and many more. The packages are specially designed for small and medium businesses so it is affordable to all!
Feel free to dial or drop a line whenever you want! It will be a pleasure to talk!
email: [email protected]
Entrepreneurship is not the only dream. Here’s why you are not reaching your goals.
The entrepreneurial dream is sold to everybody but the hustle is sold separately.
Every day you log onto some sort of social media, you see at least one person complaining about how many people are – already in their space or already winning their business environment.
Their status update usually starts with, I’m gonna quit or they are done.
Whatever you want to call them, following through on your goals that you said to help your business is a lot of work.
The reality is too many entrepreneurs who are going to watch this video will give up after a few months at the very moment they hit the first hurdle.
There are so many reasons why they don’t follow through with their business goals and it’s only because they forgot why they started in the first place.
In this video, I will give you five reasons why many people don’t still to stick to their business goals and what you need to conquer so that you have one of the best years of your business.
Getting SEO right when you’re a small business can seem like an insurmountable challenge. There are dozens of aspects to it and keeping track of everything (and making sure it all works) can feel like a full-time job. If you’re not sure if you’re getting it right, here are a few pointers from expert Melbourne SEO consultants to help you get it right.
- Claim your Google My Business account
If your business does only one thing for its local SEO, claiming and setting up your Google My Business account should be it. It’s quick, easy and free.
When a customer googles your business, your account will tell them how to contact you, give directions to your location and provide your operating hours, costing and even an average customer rating. Many customers seek it out so they can complete a purchase in person later.
- Be mobile-friendly
You need to know what your website looks like on a mobile device and if it’s easy to format and read through.
Many customers will first encounter your website through a smart device and they should be presented with an easy-to-navigate website they can click to call or automatically have it open up the store location on their device’s map or GPRS function.
- Set up Google Analytics
Google Analytics will track every action leading to and occurring on your website, giving you critical information on possible website errors and what could be improved.
For example, a website with a high bounce rate on the landing page tells you something is going wrong when a customer lands on your website. With this information, you know where to start looking to detect or solve the problem.
- Focus on your content
A site with three pages of quality content and writing will fare better than 10 pages of duplicated content that’s crammed nonsensically with keywords and has just 50 words per page.
Ensure each website page is relevant and filled with important information and has been written with readability in mind – not search engines.
Related Tag:SEO Consultant Melbourne
In This episode, We get a chance to speak to Jamie Stenhouse, The Marketing Titan
Jamie began his entrepreneurial journey at the age of 16 when he dropped out of high school due to avoiding every speaking situation possible in the attempt to hide his stutter.
After dropping out, he had to do something to keep himself busy. he planned for a life of ‘never speaking’ again and decided to professionally hide behind a computer for the rest of his life.
With that choice, Jamie studied a 3-year course in IT and Multimedia whereby the plan was to avoid ever speaking and forever hide his stutter!
Fast forward to today, Jamie now owns one of the leading Marketing Agencies in Australia.
Watch this video and be inspired.
“Some people enter an industry because they enjoy it, some people enter an industry because it pays well, but I felt like I was being forced into mine because of my stutter.” Jamie Stenhouse
Social media can have a huge impact on your online business.
That’s a no-brainer.
But did you know that…
Consumers report that social media plays almost as big a role in purchasing decisions as does television!
Here’s the deal:
It’s vital that you understand the fundamentals of social media marketing, from maximizing quality to increasing your online entry points. abiding by these 10½ commandments will help build a foundation that will serve your customers, your brand, and perhaps–most importantly, your bottom line.
Today’s video is special… because we’re featuring one of my best students–Bobby Baskaran.
He’s a genius when it comes to social media marketing, he has more than 215,000 followers on one of his pages. I’m sure you’ll find a lot of golden nuggets shared in this video.
Here it is:
P.S If you want to learn how to grow a ”cult-like” audience on social media as well as other effective marketing strategies to help you grow your digital marketing business. Click here.
With more than 400 million active users, businesses and advertisers from all around the world are starting to realize the enormous profit potential of the world’s best image platform – Instagram.
Not only that but Instagram is also considered one of the best social networking sites in the world in terms of engagement. (More than 60% of users login in daily).
And honestly, If you’re a digital marketer or a small business owner looking to profit and raise brand awareness through social media – then ‘engagement’ is really the only thing you should be concerned about when doing your social media marketing.
As a wise man once said, ”social media marketing is about identifying the essence of engagement.”
Moreover, (and this is very ”shocking”)… 30% of internet users are now on Instagram!
Now that Instagram has officially announced the launch of full-screen ads on Instagram stories worldwide, things will get even better for digital entrepreneurs.
Because more than 150 million people are using Instagram stories every day and it will get even bigger by time.
Now officially, businesses and advertisers from around the world can get started with immersive, full-screen sound-on video ads on Instagram stories.
People will be able to see your ad in full-screen, played with sound-on automatically, and people can skip away by swiping. So it’s basically a non-intrusive native ad, which will probably make it more successful and profitable (but I guess we’ll have to see about that in the near future).
But there’s only one exception, your story ad should have no more than 15 seconds. However, I believe that’s probably more than enough to get people engaged with your ad.
At the moment, ads are available only on a CPM basis. Moreover, advertisers can start running ads on stories using Instagram’s marketing API, or by using Facebook’s advertising management tools such as Adverts Manager and Power Editor.
To create and experiment with Instagram Stories ads:
- Go to Facebook Ads Manager
- Click ‘Create an Advert’
- Select the Reach objective
- Click Placements
- Select the Instagram placement
- Click on ‘Stories’
- Complete the remaining steps to get your ad ready
- Click Review Changes to publish your changes
- Congrats, now you just have to wait for your ad to be approved
It should be noted that – the effectiveness of ads on the Instagram Stories platform is still unclear, because no one has tried it yet other than big brands like Airbnb and others who are already familiar with people’s minds.
However, If you are an advertiser or a business trying to get more exposure and conversions for your products and services, then it doesn’t hurt to try this new advertising feature – you never know, you may end-up getting good results.
A lot of people ask me how they can get clients and my answer to them is:
”Your prospects won’t give a crap unless they feel like you do.”
What does that mean?
Well, we all know that the goal of every digital marketer, consultant or business owner is to get more clients.
Why more clients?
Because we all know that when you don’t have clients, you actually have no business.
But when you do have clients, your earnings increase, and if you do great work; your other clients will refer more people to you, consequently your business keeps growing.
I assume that’s what you want too, but if you don’t know exactly how to do that. Then watch this 30-minute video to learn how to get more clients, and grow your digital marketing business.
Here’s the video:
Enjoy the knowledge & inspiration!
P.S. If you want to learn more about how to get clients (the right clients for your type of business), improve your marketing strategy, increase your revenue, and grow your business. Then you’ll find my 4-step blueprint to be very helpful.
We all know that we should improve our marketing strategy using things like feedback from our customers, analyzing the competition, and studying the market.
However, no one will really tell you that you should hear what the marketing greats and masters of the game have to say about how marketing should be done.
Today, I’ve compiled a huge list of wise and inspiring marketing quotes from the history’s greatest marketing and advertising minds. (I’m sure you know some of them)
During my research to compile this list, I’ve been greatly inspired by the sheer amount of wisdom, value, and inspiration found in each of these following quotes.
I suggest you read them, utilize them to improve your marketing strategy, and share them with your friends or employees to inspire them too.
So without further ado, here we go…
1. ”Nobody reads ads, people read what interests them sometimes it’s an ad.” – Howard Gossage.
2. ”Do what you do so well that they will want to see it again and bring their friends.” – Walt Disney.
3. ”Don’t build links, build relationships.” – Rand Fishkin.
4. ”Marketing is a contest for people’s attention.” – Seth Godin.
5. ”When you speak to everyone, you speak to no one.” – Meredith Hill.
6. ”You can’t sell anything if you can’t tell anything.” – Beth Comstock.
7. ”Business has only two functions, marketing and innovation.” – Milan Kundera.
8. ”The best marketing doesn’t feel like marketing.” – Tom Fishburne.
9. ”Make your marketing so useful people would pay for it.” – Jay Baer.
10. ”If you’re a good marketing person, you have to be a little crazy.” – Jim Metcalf.
11. ”We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis.
12. ”Content is king, but marketing is queen and runs the household.” – Gary Vaynerchuk.
13. ”Strive not to be a success, but rather to be of value.” – Albert Einstein.
14. ”Content builds relationships, relationships are built on trust, trust drives revenue.” – Andrew Davis.
15. ”Marketing without design is lifeless, and design without marketing is mute.” – Von R. Glitschka.
16. ”If I asked my customers what they wanted, they would have said a faster horse.” – Henry Ford.
17. ”Content is anything that adds value to the reader’s life.” – Avinash Kaushik.
18. ”Branding is not just about being seen as better than the competition, it’s about being seen as the only solution to your audience’s problem.” – John Morgan.
19. ”I would rather earn 1% off a 100 people’s efforts than 100% of my own efforts.” – John D. Rockefeller.
20. ”Your most unhappy customers are your greatest source of learning.” – Bill Gates.
21. ”Advertising brings in the customers, but it is your job to keep them buying from you.” – Chet Holmes.
22. ”People influence people, nothing influences people more than a recommendation from a trusted friend, a trusted referral influences people more than the best broadcast message, a trusted referral is the holy grail of advertising.” – Mark Zuckerberg.
23. ”The most powerful and enduring brands are built from the heart.” – Howard Schultz.
24. ”The shortest path to financial freedom and prosperity is our ability to turn advertising into profit, period. ” – Frank Kern.
25. ”Advertising says to people here’s what we’ve got, here’s what it will do for you, here’s how to get it.” – Leo Burnett.
26. ”The most important thing is a hungry market, not a brilliant burger.” – Gary Halbert.
27. ”Write, rewrite. When not writing or rewriting, read. I know of no shortcuts.” – Larry L. King.
28. ”You cannot bore people into buying your product, you can only interest them in buying it.” – David Ogilvy.
29. ”Even when you are marketing to your audience or customer base, you are still simply speaking to a single human at any given time.” – Ann Handley.
30. ”Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin.
31. ”The best ideas come as jokes, make your thinking as funny as possible.” – David Ogilvy.
32. ”Never forget that you only have one opportunity to make a first impression, with investors, with customers, with PR, and with marketing. ” – Natalie Massenet.
33. ”Google only loves you when everyone else loves you first.” – Wendy Piersall.
34. ”Either write something worth reading or do something worth writing.” – Benjamin Franklin.
35. ”The more content I put out, the more luck I have.” – Gary Vaynerchuk.
36. ”Don’t find customers for your products, find products for your customers.” – Seth Godin.
37. ”They key is, no matter what story you tell, make your buyer the hero.” – Chris Brogan.
38. ”If it doesn’t sell, it isn’t creative.” – David Ogilvy.
39. ”Social media marketing is about identifying the essence of engagement.” – Edgerank Checker.
40. ”If you sell something, you make a customer today. If you help someone, you make a customer for life.” – Jay Baer.
41. ”Marketing is the devil.” – Billy Thornton.
42. ”A brand is no longer what we tell the customer it is, it is what customers tell each other it is.” – Scott cook.
43. ”The greatest mistake marketers make is trying to create demand.” – Eugene Schwartz.
44. ”The man who stops advertising to save money is like the man who stops the clock to save time.” – Thomas Jefferson.
45. ”The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter Drucker.
46. ”No sentence can be effective if it contains facts alone. It must also contain emotion, image, logic, and promise.” – Eugene Schwartz.
47. ”The internet makes money for you when you build something that is real, and when it matters to people.” – Darren Rowse.
48. ”In today’s information age of marketing and web 2.0, a company’s website is the key to their entire business.” – Marcus Sheridan.
49. ”Word-of-mouth marketing has always been important, today, it’s more important than ever because of the power of the internet.” – Joe Pulizzi and Newt Barrett.
50. ”Selling stuff is easy, all you gotta do is give away stuff that makes people happy, and then sell stuff that makes them even happier.” – Frank Kern.
51. ”Get closer than ever to your customers, so close that you tell them what they need well before they realize it themselves.” – Steve Jobs.
52. ”When creating content, be the best answer on the internet.” – Andy Crestodina.
53. ”The consumer is not a moron, she is your wife.” – David Ogilvy.
54. ”If your business is not on the internet, then your business will be out of business.” – Bill Gates.
55. ”Copywriters encourage people’s dreams, justify their failures, allay their fears, confirm their suspicions, and help people throw rocks at their enemies.” – Blair Warren.
56. ”Sell the problem you solve, not the product.” – Unknown.
57. ”You don’t close a sale, you open a relationship.” – Patricia Fripp.
58. ”Marketing without data is like driving with your eyes close.” – Dan Zarrella.
59. ”Stop trying to sell with marketing, instead use marketing to help customers buy.” – Unknown.
60. ”Sell a good night’s sleep, not the mattress.” – Unknown.
61. ”Oh, don’t use big words, they mean so little.” – Oscar Wilde.
62. ”On the average, five times as many people read the headlines as read the body copy.” – David Ogilvy.
63. ”The idea is to write it so that people hear it and it slides through the brain and goes straight to the heart.” – Maya Angelou.
64. ”To get a great idea, come up with lots of them.” – Thomas Edison.
65. ”Never stop testing, and your advertising will never stop improving.” – David Ogilvy.
66. ”Consumers do not buy products, they buy product benefits.” – David Ogilvy.
67. ”Best way to sell something: don’t sell anything, earn the awareness, respect, and trust of those who might buy.” – Rand Fishkin.
68. ”We use brands to project who we want to be in the world, how we want people to perceive us, and how we want to feel about ourselves.” – Debbie Millman.
69. ”Content is anything that adds value to the reader’s life.” – Avinash Kaushik.
70. ”My words will be simple, my sentences short.” – Claude Hopkins.
71. ”As marketers, we should be changing the mantra from always be closing to always be helping.” – Jonathan Lister.
72. ”Pretend that every single person you meet has a sign his or her neck that says, ‘make me feel important’, not only will you succeed in sales, you will succeed in life.” – Mary Kalash.
73. ”People don’t buy for logical reasons, they buy for emotional reasons.” – Zig Ziglar.
74. ”If people like you, they’ll listen to you, but if they trust you, they’ll do business with you.” – Zig Ziglar.
75. ”Make the customer’s problem your problem.” – Shep Hyken.
76. ”The goal of social media is to turn customers into a volunteer marketing army.” – Jay Baer.
77. ”Anticipated, personal and relevant advertising always does better than unsolicited junk.” – Seth Godin.
78. ”Marketing is like sex, everyone thinks they’re good at it.” – Steve Tobak.
79. ”Never forget social media is for reach, but email is for revenue.” – Bryan Eisenberg.
80. ”Marketing is telling the world you’re a rockstar, content marketing is showing the world you are one.” – Robert Rose.
81. ”Computers can’t do it all, there’s no substitute for creative, clever, compassionate human marketers. ” – Holly Wright.
82. ”Knowing who your customers are is great, but knowing how they behave is even better.” – Jon Miller.
83. ”It is no longer enough to satisfy your customers, you must delight them.” – Philip Kotler.
84. ”Ignoring online marketing is like opening a business but not telling anyone.” – Unknown.
85. ”Online is old news, online in social media is today’s news, social media is not a subset of the internet, social media is the internet.” – Unknown.
86. ”Content marketing is a commitment, not a campaign.” – Jon Buscall.
87. ”We’re operating in a world where one good video can lead to a massive social following.” – Mike Henry.
88. ”It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” – Jeff Eisenberg.
89. ”No matter what you do, your job is to tell your story.” – Gary Vaynerchuk.
90. ”If you build it, you may still need Google Adwords.” – Jennifer Mesenbrink.
91. ”Connect, create meaning, make a difference, matter, be missed.” – Seth Godin.
92. ”The more informative your advertising content, the more persuasive it will be.” – David Ogilvy.
93. ”By publishing content that shows buyers you understand their problems and can show them how to solve them, you build credibility.” – Ardath Albee.
94. ”No matter what, the very first piece of social media real estate I’d start with is a blog.” – Chris Brogan.
95. ”Half the money I spend on advertising is wasted, the trouble is I don’t know which half.” – John Wanamaker.
96. ”Give value, give value, give value, and then ask for business.” – Gary Vaynerchuk.
97. ”Good content marketing makes a person stop, read, think, and behave differently.” – Joe Pulizzi.
98. ”If you master email marketing, you will never be poor.” – Alexander Becker.
99. ”Not viewing your email marketing as content is a mistake.” – Chris Baggott.
100. ”Marketing is too important to be left to the marketing department.” – Mike Volpe.
101. ”We do not pitch until we have provided enough value.” – Prosper Taruvinga.
There you go, bookmark this page and read these quotes every day to take your marketing to the next level.
May the wisdom and enlightenment of the above quotes inspire your success in business and life.