With more than 400 million active users, businesses and advertisers from all around the world are starting to realize the enormous profit potential of the world’s best image platform – Instagram.
Not only that but Instagram is also considered one of the best social networking sites in the world in terms of engagement. (More than 60% of users login in daily).
And honestly, If you’re a digital marketer or a small business owner looking to profit and raise brand awareness through social media – then ‘engagement’ is really the only thing you should be concerned about when doing your social media marketing.
As a wise man once said, ”social media marketing is about identifying the essence of engagement.”
Moreover, (and this is very ”shocking”)… 30% of internet users are now on Instagram!
Now that Instagram has officially announced the launch of full-screen ads on Instagram stories worldwide, things will get even better for digital entrepreneurs.
Because more than 150 million people are using Instagram stories every day and it will get even bigger by time.
Now officially, businesses and advertisers from around the world can get started with immersive, full-screen sound-on video ads on Instagram stories.
People will be able to see your ad in full-screen, played with sound-on automatically, and people can skip away by swiping. So it’s basically a non-intrusive native ad, which will probably make it more successful and profitable (but I guess we’ll have to see about that in the near future).
But there’s only one exception, your story ad should have no more than 15 seconds. However, I believe that’s probably more than enough to get people engaged with your ad.
At the moment, ads are available only on a CPM basis. Moreover, advertisers can start running ads on stories using Instagram’s marketing API, or by using Facebook’s advertising management tools such as Adverts Manager and Power Editor.
To create and experiment with Instagram Stories ads:
- Go to Facebook Ads Manager
- Click ‘Create an Advert’
- Select the Reach objective
- Click Placements
- Select the Instagram placement
- Click on ‘Stories’
- Complete the remaining steps to get your ad ready
- Click Review Changes to publish your changes
- Congrats, now you just have to wait for your ad to be approved
It should be noted that – the effectiveness of ads on the Instagram Stories platform is still unclear, because no one has tried it yet other than big brands like Airbnb and others who are already familiar with people’s minds.
However, If you are an advertiser or a business trying to get more exposure and conversions for your products and services, then it doesn’t hurt to try this new advertising feature – you never know, you may end-up getting good results.
A lot of people ask me how they can get clients and my answer to them is:
”Your prospects won’t give a crap unless they feel like you do.”
What does that mean?
Well, we all know that the goal of every digital marketer, consultant or business owner is to get more clients.
Why more clients?
Because we all know that when you don’t have clients, you actually have no business.
But when you do have clients, your earnings increase, and if you do great work; your other clients will refer more people to you, consequently your business keeps growing.
I assume that’s what you want too, but if you don’t know exactly how to do that. Then watch this 30-minute video to learn how to get more clients, and grow your digital marketing business.
Here’s the video:
Enjoy the knowledge & inspiration!
P.S. If you want to learn more about how to get clients (the right clients for your type of business), improve your marketing strategy, increase your revenue, and grow your business. Then you’ll find my 4-step blueprint to be very helpful.
We all know that we should improve our marketing strategy using things like feedback from our customers, analyzing the competition, and studying the market.
However, no one will really tell you that you should hear what the marketing greats and masters of the game have to say about how marketing should be done.
Today, I’ve compiled a huge list of wise and inspiring marketing quotes from the history’s greatest marketing and advertising minds. (I’m sure you know some of them)
During my research to compile this list, I’ve been greatly inspired by the sheer amount of wisdom, value, and inspiration found in each of these following quotes.
I suggest you read them, utilize them to improve your marketing strategy, and share them with your friends or employees to inspire them too.
So without further ado, here we go…
1. ”Nobody reads ads, people read what interests them sometimes it’s an ad.” – Howard Gossage.
2. ”Do what you do so well that they will want to see it again and bring their friends.” – Walt Disney.
3. ”Don’t build links, build relationships.” – Rand Fishkin.
4. ”Marketing is a contest for people’s attention.” – Seth Godin.
5. ”When you speak to everyone, you speak to no one.” – Meredith Hill.
6. ”You can’t sell anything if you can’t tell anything.” – Beth Comstock.
7. ”Business has only two functions, marketing and innovation.” – Milan Kundera.
8. ”The best marketing doesn’t feel like marketing.” – Tom Fishburne.
9. ”Make your marketing so useful people would pay for it.” – Jay Baer.
10. ”If you’re a good marketing person, you have to be a little crazy.” – Jim Metcalf.
11. ”We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis.
12. ”Content is king, but marketing is queen and runs the household.” – Gary Vaynerchuk.
13. ”Strive not to be a success, but rather to be of value.” – Albert Einstein.
14. ”Content builds relationships, relationships are built on trust, trust drives revenue.” – Andrew Davis.
15. ”Marketing without design is lifeless, and design without marketing is mute.” – Von R. Glitschka.
16. ”If I asked my customers what they wanted, they would have said a faster horse.” – Henry Ford.
17. ”Content is anything that adds value to the reader’s life.” – Avinash Kaushik.
18. ”Branding is not just about being seen as better than the competition, it’s about being seen as the only solution to your audience’s problem.” – John Morgan.
19. ”I would rather earn 1% off a 100 people’s efforts than 100% of my own efforts.” – John D. Rockefeller.
20. ”Your most unhappy customers are your greatest source of learning.” – Bill Gates.
21. ”Advertising brings in the customers, but it is your job to keep them buying from you.” – Chet Holmes.
22. ”People influence people, nothing influences people more than a recommendation from a trusted friend, a trusted referral influences people more than the best broadcast message, a trusted referral is the holy grail of advertising.” – Mark Zuckerberg.
23. ”The most powerful and enduring brands are built from the heart.” – Howard Schultz.
24. ”The shortest path to financial freedom and prosperity is our ability to turn advertising into profit, period. ” – Frank Kern.
25. ”Advertising says to people here’s what we’ve got, here’s what it will do for you, here’s how to get it.” – Leo Burnett.
26. ”The most important thing is a hungry market, not a brilliant burger.” – Gary Halbert.
27. ”Write, rewrite. When not writing or rewriting, read. I know of no shortcuts.” – Larry L. King.
28. ”You cannot bore people into buying your product, you can only interest them in buying it.” – David Ogilvy.
29. ”Even when you are marketing to your audience or customer base, you are still simply speaking to a single human at any given time.” – Ann Handley.
30. ”Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin.
31. ”The best ideas come as jokes, make your thinking as funny as possible.” – David Ogilvy.
32. ”Never forget that you only have one opportunity to make a first impression, with investors, with customers, with PR, and with marketing. ” – Natalie Massenet.
33. ”Google only loves you when everyone else loves you first.” – Wendy Piersall.
34. ”Either write something worth reading or do something worth writing.” – Benjamin Franklin.
35. ”The more content I put out, the more luck I have.” – Gary Vaynerchuk.
36. ”Don’t find customers for your products, find products for your customers.” – Seth Godin.
37. ”They key is, no matter what story you tell, make your buyer the hero.” – Chris Brogan.
38. ”If it doesn’t sell, it isn’t creative.” – David Ogilvy.
39. ”Social media marketing is about identifying the essence of engagement.” – Edgerank Checker.
40. ”If you sell something, you make a customer today. If you help someone, you make a customer for life.” – Jay Baer.
41. ”Marketing is the devil.” – Billy Thornton.
42. ”A brand is no longer what we tell the customer it is, it is what customers tell each other it is.” – Scott cook.
43. ”The greatest mistake marketers make is trying to create demand.” – Eugene Schwartz.
44. ”The man who stops advertising to save money is like the man who stops the clock to save time.” – Thomas Jefferson.
45. ”The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter Drucker.
46. ”No sentence can be effective if it contains facts alone. It must also contain emotion, image, logic, and promise.” – Eugene Schwartz.
47. ”The internet makes money for you when you build something that is real, and when it matters to people.” – Darren Rowse.
48. ”In today’s information age of marketing and web 2.0, a company’s website is the key to their entire business.” – Marcus Sheridan.
49. ”Word-of-mouth marketing has always been important, today, it’s more important than ever because of the power of the internet.” – Joe Pulizzi and Newt Barrett.
50. ”Selling stuff is easy, all you gotta do is give away stuff that makes people happy, and then sell stuff that makes them even happier.” – Frank Kern.
51. ”Get closer than ever to your customers, so close that you tell them what they need well before they realize it themselves.” – Steve Jobs.
52. ”When creating content, be the best answer on the internet.” – Andy Crestodina.
53. ”The consumer is not a moron, she is your wife.” – David Ogilvy.
54. ”If your business is not on the internet, then your business will be out of business.” – Bill Gates.
55. ”Copywriters encourage people’s dreams, justify their failures, allay their fears, confirm their suspicions, and help people throw rocks at their enemies.” – Blair Warren.
56. ”Sell the problem you solve, not the product.” – Unknown.
57. ”You don’t close a sale, you open a relationship.” – Patricia Fripp.
58. ”Marketing without data is like driving with your eyes close.” – Dan Zarrella.
59. ”Stop trying to sell with marketing, instead use marketing to help customers buy.” – Unknown.
60. ”Sell a good night’s sleep, not the mattress.” – Unknown.
61. ”Oh, don’t use big words, they mean so little.” – Oscar Wilde.
62. ”On the average, five times as many people read the headlines as read the body copy.” – David Ogilvy.
63. ”The idea is to write it so that people hear it and it slides through the brain and goes straight to the heart.” – Maya Angelou.
64. ”To get a great idea, come up with lots of them.” – Thomas Edison.
65. ”Never stop testing, and your advertising will never stop improving.” – David Ogilvy.
66. ”Consumers do not buy products, they buy product benefits.” – David Ogilvy.
67. ”Best way to sell something: don’t sell anything, earn the awareness, respect, and trust of those who might buy.” – Rand Fishkin.
68. ”We use brands to project who we want to be in the world, how we want people to perceive us, and how we want to feel about ourselves.” – Debbie Millman.
69. ”Content is anything that adds value to the reader’s life.” – Avinash Kaushik.
70. ”My words will be simple, my sentences short.” – Claude Hopkins.
71. ”As marketers, we should be changing the mantra from always be closing to always be helping.” – Jonathan Lister.
72. ”Pretend that every single person you meet has a sign his or her neck that says, ‘make me feel important’, not only will you succeed in sales, you will succeed in life.” – Mary Kalash.
73. ”People don’t buy for logical reasons, they buy for emotional reasons.” – Zig Ziglar.
74. ”If people like you, they’ll listen to you, but if they trust you, they’ll do business with you.” – Zig Ziglar.
75. ”Make the customer’s problem your problem.” – Shep Hyken.
76. ”The goal of social media is to turn customers into a volunteer marketing army.” – Jay Baer.
77. ”Anticipated, personal and relevant advertising always does better than unsolicited junk.” – Seth Godin.
78. ”Marketing is like sex, everyone thinks they’re good at it.” – Steve Tobak.
79. ”Never forget social media is for reach, but email is for revenue.” – Bryan Eisenberg.
80. ”Marketing is telling the world you’re a rockstar, content marketing is showing the world you are one.” – Robert Rose.
81. ”Computers can’t do it all, there’s no substitute for creative, clever, compassionate human marketers. ” – Holly Wright.
82. ”Knowing who your customers are is great, but knowing how they behave is even better.” – Jon Miller.
83. ”It is no longer enough to satisfy your customers, you must delight them.” – Philip Kotler.
84. ”Ignoring online marketing is like opening a business but not telling anyone.” – Unknown.
85. ”Online is old news, online in social media is today’s news, social media is not a subset of the internet, social media is the internet.” – Unknown.
86. ”Content marketing is a commitment, not a campaign.” – Jon Buscall.
87. ”We’re operating in a world where one good video can lead to a massive social following.” – Mike Henry.
88. ”It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” – Jeff Eisenberg.
89. ”No matter what you do, your job is to tell your story.” – Gary Vaynerchuk.
90. ”If you build it, you may still need Google Adwords.” – Jennifer Mesenbrink.
91. ”Connect, create meaning, make a difference, matter, be missed.” – Seth Godin.
92. ”The more informative your advertising content, the more persuasive it will be.” – David Ogilvy.
93. ”By publishing content that shows buyers you understand their problems and can show them how to solve them, you build credibility.” – Ardath Albee.
94. ”No matter what, the very first piece of social media real estate I’d start with is a blog.” – Chris Brogan.
95. ”Half the money I spend on advertising is wasted, the trouble is I don’t know which half.” – John Wanamaker.
96. ”Give value, give value, give value, and then ask for business.” – Gary Vaynerchuk.
97. ”Good content marketing makes a person stop, read, think, and behave differently.” – Joe Pulizzi.
98. ”If you master email marketing, you will never be poor.” – Alexander Becker.
99. ”Not viewing your email marketing as content is a mistake.” – Chris Baggott.
100. ”Marketing is too important to be left to the marketing department.” – Mike Volpe.
101. ”We do not pitch until we have provided enough value.” – Prosper Taruvinga.
There you go, bookmark this page and read these quotes every day to take your marketing to the next level.
May the wisdom and enlightenment of the above quotes inspire your success in business and life.
When it comes to influencing and persuading people to take a buying decision or raise brand awareness. You most likely need more than marketing skills to make that process more efficient and effective.
Perhaps, something that can help you get inside the minds of your customers and know exactly what they’re thinking about; and how they want their needs to be fulfilled.
”What’s that something” – you may ask.
Well, it’s something that in my opinion is much more powerful in terms of influence and persuasion than just plain marketing techniques that aren’t as effective as they used to be.
If you want to influence your target customers on a deep ”almost-scary” level and get them to click the ”buy now” button without their conscious willingness. (or maybe that’s too far) then you need to…
Apply human psychology into your marketing strategy.
Studying human psychology principles is by far the best way to understand consumer behavior and the factors influencing your customer’s buying decision.
With that said, here is an Infographic that explains some psychological principles and how to use them to improve your marketing strategy and efforts…
*the above Infographic is originally posted on livelongdigital.com.au – feel free to share it with your friends or embed it on your website.
It seems that Facebook is working on a new feature to possibly allow pages to post directly into groups. They didn’t officially release this feature yet. But it is more likely that we will see this new option released by Facebook soon.
After the famous update that Facebook released a few years ago to limit the organic reach of Facebook pages in it’s attempt to push marketers into their paid advertising platform.
It was at that moment when digital marketers gave up on the idea of maintaining their facebook fan pages, and decided to channel their marketing efforts elsewhere.
Everyone kept repeating the same mantra:
”Facebook pages are dead”
It was obvious that Facebook was directly punishing ‘Facebook page owners’ by not letting them reach out to their own audience that they’ve worked hard to build!
However, now Facebook knows that people no longer feel motivated to start a new FB page. After all, It doesn’t make sense to build an audience on a platform that doesn’t even let you reach your audience. But with this new feature, it looks like Facebook is trying to encourage people to use Facebook pages again to reach their audience, not just on their FB page – but also in FB groups.
Facebook groups are very hot right now, everyone and their dog have a Facebook group nowadays. Having a Facebook group is one of the best ways to reach your audience. Because unlike an FB page, every member in your FB group sees your posts when you click the ”post” button.
Having a community around your brand can be a great way to meet and interact with your audience. Many digital marketers have chosen to build their community in a Facebook group, instead of in a forum or a membership site.
After all, Facebook groups have more than 1 Billion monthly active users.
Do you know what that means?
It means that your target clients and customers are more likely to be wondering in Facebook group communities.
People love to share their thoughts, and network with others in Facebook groups more than any other place on the internet.
And now with this new feature, you’ll be able to connect with your fans and build a community around your page.
As you see in the picture above, it seems that you can link your fan page and fb group, plus interact with your fans in the fb group as your page.
Before, it was only possible to get into Facebook groups with your personal fb profile. However, with this upcoming feature; it will be possible to interact in your fb group as your page.
Moreover, this will be a great way to increase your brand’s awareness. Posting with your fb page in a group will familiarise people with your brand. And it will help keep you in their mind.
Facebook is still testing this feature, but once it’s officially released. It may change the way businesses use Facebook groups. And we would probably see an increase in the number of newly-created Facebook groups.
Facebook knows that people love to spend time interacting in Facebook groups, and this is one of the reasons Facebook is constantly working on improving the user-experience of fb groups.
Again, this feature would be a game changer for brand and companies around the word. Why? because they will get to interact directly with their fans and customers, and increase brand awareness.
The game has changed and the world has become a 24hr-non-stop factory.
Back in the day, people would unplug after work and they’d get back to their home with kids and enjoy life. But now, you leave your desk at ”work” and go back to another desk or computer.
… And this has created a lot of mental health issues for new entrepreneurs.
Enjoy the video!
They say… ”reading a good book can change your life and the way you see the world.” And they’d be right!
I really believe that books are the best source of knowledge ever known to mankind. You get to see other people’s perspective on something, their stories, wisdom, and how they live life. Reading books is one of the best ways to learn new things, and expand your mind.
But what about digital marketers and small-business owners? do they have to read books too?
As a business owner, reading books should be a vital part of your schedule. Why? because if you want your business to thrive and prosper, you’ll have to be constantly learning about new business strategies and reading about how other people live their life and run their business successfully.
However, not all books are created equal. Sadly, some books are just full of fluff and not worth your time. Your time is very valuable, and you should not waste it on useless books.
This is why I’m going to share with you my list of books that are worth your time, and that’ll forever change the way you do business (on or offline).
BY READING THESE BOOKS, YOU’LL LEARN:
- How to start, run, and grow a successful business
- How to identify people’s needs and wants, and fulfill them
- How to build real wealth, and make money while you sleep
- How to persuade people to buy whatever you’re selling
- How to improve the effectiveness of your advertising
- And why I love that particular book!
However, please don’t be like those people who just keep on reading books without any implementation whatsoever of what they’ve read. And they believe their life will change. It won’t.
With that being said, here we go…
1. Breakthrough advertising: How to Write Ads That Shatter Traditions and Sales Records
This book is probably the best copywriting book ever written, no words can really describe the true value of this legendary book.
The author of the book, Eugene M. Schwartz is arguably one of the best copywriters who ever lived. He’s a true genius when it comes to copywriting and writing ads. Moreover, many business owners, consultants, and marketers thank this book for helping them generate huge amounts of cold hard cash.
Here’s an excerpt from the book:
I am a mail order copy writer who makes his living by producing results—in carefully-measured dollars of profit—from the written word. My income—my standard of living—depends bluntly and directly upon my ability to sell. And I have no salesmen to help me; no store-reputation to help me: no point-of purchase reminders, no discounts, no friendly sales clerks to give my products a push.
I sell, or do not sell, on the basis of one tool alone—my ad.
WHY I LOVE THIS BOOK:
Nowadays everyone is looking to learn the latest and greatest marketing tips and tricks, but in reality, if they really wanted to master the game of marketing and creating ads that resonate with their target audience, they should instead learn the fundamentals of marketing and persuasion.
… And that is what this classic book is all about—the fundamentals of copywriting that will forever keep producing great results, and that’ll never die.
Eugene Schwartz in this book literally shares with you the secrets and the success formula for guaranteeing that your ads will be profitable even before you launch them! he also shares plenty of classic and successful ads, and explains the reason behind their success, and how you can use their strategies into your own ads.
It’s a must read for any digital marketer or business owner that is serious about increasing the effectiveness of their ads, and growing their online business.
2. Rich Dad’s CASHFLOW Quadrant: Rich Dad’s Guide to Financial Freedom
Who doesn’t know Robert Kiyosaki?
The best-selling author of Rich Dad, Poor Dad (the #1 personal finance book of all time). He’s eye-opening ideas and are responsible for changing the lives of millions of people around the world who’ve read his book.
Before Robert Kiyosaki wrote his famous book – Rich Dad Poor Dad, no one really knew the secrets of rich people and what they’re we’re doing to keep increasing their wealth. Everyone was asking the same question: ”How do I get rich?”
Robert Kiyosaki’s short answer to that was this: build assets!
He discovered that the real difference between rich people and poor people is that rich people work on building assets that produce constant cash flow and poor people tend to focus on build liabilities that keep taking money out of their pocket.
Assets could be things like land, a house that you rent, your own business, etc. However, in the online world – assets could be things like your own website/blog, email list, product, etc. I call these ”digital assets”.
In short, if you want to master the game of wealth and financial independence, then you gotta to start reading Robert Kiyosaki’s books.
But today, I’m not going to talk to you about his famous book Rich Dad Poor Dad… Instead, I’m going to talk about another great book from his collection called – Rich Dad’s Cashflow Quadrant: Employee, Self-employed, Business Owner, or Investor… Which is the best Quadrant for you?
The main idea from his second book is that people typically earn money using one of the 4 primary ways (employee, self-employed, business owner, or investor). In fact, I believe those are the ONLY ways people can earn money with. So you typically fall into one of those categories.
Here’s an excerpt from the book to give you an idea of what this book is about:
Each of us resides in at least one of the four quadrants of the CASHFLOW Quadrant. Where we are is determined by where our cash comes from. Many of us rely on paychecks and are therefore employees, while others are self-employed. Employees and self-employed individuals reside on the left side of the CASHFLOW Quadrant. The right side of the CASHFLOW Quadrant is for individuals who receive their cash from businesses they own or investments they own.
WHY I LOVE THIS BOOK:
If you see around you, you’ll realize that most people fall into the ”employee” category of the cashflow quadrant.
According to Kiyosaki, anyone who wants to be rich and financially free needs to focus on being either a ”business owner” or an ”investor.”
This book was really an eye-opener for me, because I feel that it really showed me exactly what I needed to do to become a successful business owner and investor.
I can’t recommend this book enough, it’s one of the best books I ever read.
3. Men Are from Mars, Women Are from Venus: The Classic Guide to Understanding the Opposite Sex
You’re probably thinking, ”Wait a minute… What is this? this is not related to business or marketing?
I know, I know. This book is not your typical business or marketing book. You won’t find any advice that has to do with business. This is the #1 best-selling relationship book of all time and it was specifically written for people who want to understand the opposite sex in order to better get along with their partners.
But if you can read between the lines, then this book can possibly change the way you do business. How?
Well, If I’m not mistaken – you’re probably already marketing your products and services to both men and women, and you’re most likely using the same formula, ad copy, and marketing message to advertise to both genders.
But this is not good. Why? Because men and women think differently. They’ve different needs, goals, dreams, and desires. Thus, your marketing message needs to put that into consideration.
Here’s an excerpt from the book:
One of the biggest differences between men and women is how they cope with stress. Men become increasingly focused and withdrawn while women become increasingly overwhelmed and emotionally involved. At these times, a man’s needs for feeling good are differ ent from a woman’s He feels better by solving problems while she feels better by talking about problems. Not understanding and accepting these differences creates unnecessary friction in our relationships.
WHY I LOVE THIS BOOK:
This book by John Gray, Ph.D will help you understand the differences between men and women. (hint: they’re a lot more than you think). When I first read this book, it was really eye-opening, a lot of time we tend to think that men and women are similar to each other, but this couldn’t be further from the truth.
By reading this book, you’ll understand that men and women are very different and they live life differently, they have different needs, desires, behaviors, and goals.
… And this will dramatically help you understand how you can fulfill their needs with your products and services. As we all know the secret of marketing success is to give your target market what they want.
4. The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results
They say if you chase two rabbits, you will not catch either one.
We all have this tendency to ”multi-task” and do a lot of things at the same time. We all have more than ONE goal, but we make one mistake, and that is, we chase all those goals at the same time.
This book teaches you that if you ever want to achieve anything in life and to increase your chances of reaching your goal, you will have to forget about everything else, and focus entirely on just that ONE single goal or thing.
The author of the book Gary Keller is the owner of the largest real estate company of all time. So there is no doubt that he really knows what he’s talking about, and he has written a book that if full of actionable concepts that’ll help you focus on what matters most to you.
Here’s an excerpt from the book:
If everyone has the same number of hours in a day, why do some people seem to get so much more done than others? How do they do more, achieve more, earn more, have more? If time is the currency of achievement, then why are some able to cash in their allotment for more chips than others? The answer is they make getting to the heart of things the heart of their approach. They go small. When you want the absolute best chance to succeed at anything you want, your approach should always be the same. Go small. “Going small” is ignoring all the things you could do and doing what you should do. It’s recognizing that not all things matter equally and finding the things that matter most.
WHY I LOVE THIS BOOK:
In a world where we tend to think that everything is so complicated, difficult, and that if we want to reach goals that matter most to us then we have to to do extraordinary things.
…And that is untrue, because surprisingly–the secrets to high achievements and success are actually simple things, habits and behaviors that we do every day. And if we could slightly change those actions and behaviors – we could achieve extraordinary results.
This book opened my eyes to the fact that I don’t have to do a lot of things in order to reach my business and life goals, and that I ONLY need to do one thing at a time. (and that makes life easier!)
The book can be summarized in one sentence: focus on one thing (something that matters to you) at a time, and forget about everything else if you really want to achieve that thing.
5. Deep Work: Rules for Focused Success in a Distracted World
In today’s world, there are many distractions fighting for your attention; things like texting, social media, and watching YouTube cat videos are distracting you from doing your work. Thus, the reason why you keep banging your head against a wall wondering why it takes you forever to finish what you’re doing.
This is especially true if you have a home-based business, your wife, kids, phone, etc will try to steal your attention, and you’ll end up doing less work.
It’s more difficult than ever to actually focus and concentrate on doing some deep work with all these distractions around you.
Cal Newport, Ph.D. , suggests that you need to eliminate all these distractions (email, texting, social media, apps, etc) when you’re trying to engage in ”focused work”, turn-off your phone, ask a friend to change your Twitter password and basically remove everything that you may feel will try to steal your attention when you’re trying to work.
Here’s an excerpt from the book:
In his book Daily Rituals, journalist Mason Currey sorted through various sources on Jung to re-create the psychiatrist’s work habits at the Tower. Jung would rise at
seven a.m., Currey reports, and after a big breakfast he would spend two hours of undistracted writing time in his private office.
Deep work is necessary to wring every last drop of value out of your current intellectual capacity. We now know from decades of research in both psychology and neuroscience that the state of mental strain that accompanies deep work is also necessary to improve your abilities.
The idea behind this book is that if you want to achieve more from your work, you’ll need to get into ”cave-mode”, so to speak.
WHY I LOVE THIS BOOK:
This book showed me that you don’t have to spend the whole day to accomplish your tasks. You only need a couple of hours of ”deep focused work with no distractions” to do most of your tasks.
In short, this book will teach how to get a lot of things done in the shortest amounts of time, the tactics and concepts shared in the book will drastically increase your productivity, and business results.
This is the best productivity book I ever read.
Contrary to popular beliefs, you don’t have to ”hustle” and word harder than the competition to grow your business and achieve more results. The books above will show you a more effective and easier way to do that, and the best part is, you’ll get to achieve more while doing, (yes you got that right)… less!
So what’s the book that you’re going to read next?
Everyone and their dog have a blog nowadays. But most of them don’t make any money from their blog, it’s just a hobby for them. Perhaps, It’s merely an outlet for their thoughts, feelings, and experiences about the world.
But why is that? why their blog doesn’t make money?
Believe it or not, a lot of people don’t know how to make money with their blog, or maybe they’re not interested in making money. Or possibly they want to make money blogging, but just don’t know how to do it.
Anyway, it’s a sad fact that the majority of bloggers (81% to be exact) never make it to $100!
That’s just the reality of it, most bloggers have no idea about what they’re doing, this is could be because of many reasons such as:
- Giving up too soon
- No real interest in the topic
- No idea how to monetize the blog
- No technical skills
But the good news is that you can actually start and grow a successful blog if you know the exact ”right things” to follow.
Here are 17 valuable tips that are guaranteed to make you a better blogger:
1. Build a list
I’m sure you’ve heard this advice a million times.
Of course, everyone knows that they should build a list. But if you don’t, then you’ve to develop an email marketing strategy for your blog, because email marketing is still by far the most profitable marketing channel online. Reports have found that bloggers who use email marketing earn 447% more than those who don’t.
However, building an email list is just the first step of the process. You’ve to actually know how to make money from that email list.
How do you that?
By having an effective email marketing strategy, you need to know a lot of things such as:
- how to write compelling emails
- what to promote to your list
- how to increase your open rate and CTR
- how often should you mail your list
- what email marketing software to use
Fortunately, you’ll learn those things as time goes on. I recommend you ‘build a list’ even if you don’t know what to do with it. 2 years later, you’ll thank yourself for doing that.
2. Blog about your passion
Some bloggers only follow the money, they blog about topics they know nothing about. But you know what happens when you blog about a topic you’re not interested in?
You get bored, and you give up.
When you blog about a topic you’re very passionate about, you’ll be self-motivated, it won’t feel like work – and you’ll easily produce a lot of content. Also, (and this is very important)… you won’t give up.
If you’re not passionate about your topic, then at least research and learn about your chosen topic and try to become interested in it. Also, people have to be spending money on products and services related to the topic you’re passionate about. This is a sign that you can money with your passion.
And one more thing, people have to be already spending money on products and services related to the topic you’re passionate about. This is a sign that you can money with your passion.
3. Find a gap in the market
If you want to have a successful blog or to guarantee the success of your blog even before you launch it, you’ll have to fill a gap in your chosen market. You’ve to do some market research to find out the needs, wants and unfulfilled desires of your market. And see if you can fill those gaps.
Read other blogs in your market/niche and try to identify the content that they’re not providing to their audience. See if you have something new or more in-depth that other blogs didn’t write about.
Go to questions & answers sites as well as social media sites and see what kind of questions and problems people have. See if you’re able to offer them answers and solutions to their problems, try to find an unmet consumer need in the structure of their questions. Or if you couldn’t find any gaps in your market probably due to market saturation, try to make better content than the competition.
While I’m writing this, other bloggers are probably writing their content on blogging platforms that own their content. When you use a blogging platform such as Google’s Blogger or WordPress.com, you don’t really own the content, you don’t have a lot of control over your content, they can close your account at any time, sometimes you can’t even put ads on to monetize your content.
So what to do instead?
Choose WordPress.org as your blogging platform. More than 15,886,000 websites on the entire internet use WordPress.org as their preferred blogging platform. WP.org is arguably the top blogging platform in the world.
WordPress.org is self-hosted and an open source project which means you’ve full control over everything. You can customize your blog just the way you want it, you can also add plug-ins to enhance the capability and efficiency of your blog.
There is always the option to create your own HTML website, you can then create whatever functionality you want on your blog. But if you’re not a web developer or you don’t have enough money to hire a web developer/designer to do it for you, then stick to wordpress.org, it’s more newbie-friendly.
5. Be consistent
”Consistency always leads to excellence, whatever you do in life always be consistent.”
If you want to have a successful blog, you’ll need to have a posting schedule. And you have to respect that schedule. This is especially important when you already have an audience, they’ll start to know when you publish a blog post, and they’ll start to expect you to commit to that posting schedule.
Don’t make the mistake of blogging each day, and then giving up after 2 weeks. On the other hand, don’t blog too much, you’ll feel burn out. And you may give up or lose interest.
Most bloggers decide to publish a post every single week. A weekly post is a great posting schedule, you’ll have a lot of time to research, prepare and write down your article. Also, your blog will rank higher, Google loves blogs who post regularly.
6. Learn search engine optimization (SEO)
If you’re blogging to build an audience or to generate leads for your online business, then you must learn the basics of search engine optimization (SEO).
Search engine traffic is one of the highest targeted traffic sources on the web, visitors coming from search engines like Google tend to be more engaged with your content. And they’re more likely to view more than one page on your website.
You also need to make sure it is easier for search engines to index your website, you can do this by installing plugins such as Yoast SEO, and Google XML sitemap. These two plugins will automatically help search engines like Google, Bing, and Yahoo to better understand and index your blog.
7. Grow your presence on social media
The people that you’re trying to reach are most likely to be on one of the social media sites. You have to reach them where they hang out the most, If they’re on Facebook, go to facebook. And so on.
Everyone is on social media nowadays, it’s one of the best online marketing tools for reaching your audience and boosting your traffic.
In order to improve your blog’s traffic and exposure with social media, you need to have a proven social media marketing strategy. There are a lot of social media sites out there, they’re everywhere. If you focus
There are a lot of social media sites out there, they’re everywhere. Don’t focus on all of them, you’ll get distracted and they’ll take a lot of your valuable time. Instead, you should only focus on the ones that are most likely to have your target audience. (e.g. if you’ve a ”fitness blog”, then it’s better to only focus on Instagram, YouTube and possibly Snapchat.)
8. Focus on one blog
Blogging experts usually have more than one blog, this doesn’t mean you should so the same. Why? Because they probably had only one blog when they first started their blogging career.
If you’re just getting started, it’s preferable to focus on just one blog. This way you’ll be putting all your efforts into this one blog. Thus, your chances of success will increase.
Choose a topic that you know a lot about, and start a blog about that topic. And focus only on that ”one blog’‘ until you find success. As a wise person once said: ”If you chase two rabbits, both will escape.”
9. Learn marketing
Why should bloggers learn marketing? – you may wonder.
Bloggers typically don’t know much about marketing. blogging is their profession after all and not marketing. However, I really believe that top bloggers are also knowledgeable about marketing. I’m sure that at some point in their blogging career they asked themselves these questions:
- how can I increase traffic to my blog?
- how can I make my blog SEO-friendly?
- how can I engage my audience?
- how can I get them to sign-up for my newsletter?
I think you would agree with me when I say that the answers to the above questions will dramatically increase your blogging success.
10. Improve user experience (UX)
A lot of things happen when you work on improving your blog’s user experience…
- visitors will spend more time on your site
- you’ll rank higher on search engines
- your website’s conversion rate will increase
User experience (UX) refers to the feelings and attitudes of your target customers towards your products, services, blog or other marketing material.
You should make it easier for your readers to navigate your site, don’t put up a lot of annoying ads on your blog, choose a theme that focuses on user experience, and make sure the content is easily readable.
11. Invest in paid traffic
Just like I said before, bloggers are not marketers. They prefer to get traffic to their blog using organic free methods.
Of course, free traffic works and often times it is more targeted than paid advertising. But there’s one problem with it…
It’s very slow and hard to scale.
If you are really serious about growing your blog and making money blogging then you should definitely consider investing in running paid promotions to get people to read your content or sign-up to your mailing list.
12. Be a guest blogger
When you’re just starting out, you’ve no audience, your blog is like an empty classroom. So it doesn’t make sense to just keep writing while you already know that not a lot of people won’t find your content.
Guest blogging is one of the best (and free) content marketing tools to boost traffic and leads to your website. As well as positioning yourself as an expert on your chosen topic.
Find other blogs in your niche market, and offer to write content for their audience in exchange for a link back to your site.
13. Improve your writing
There’s no way around it, if you want to become a highly successful blogger, you’ll need to learn how to write in a way that makes people interested in your content, and hungry for more.
This doesn’t mean that you should learn how to write like a college professor (unless that’s your target market), to reach a bigger audience you’ll have to simplify your writing and make it readable for everyone.
14. Network with other bloggers
Networking is the best way to build relationships with other professionals. It can bring a lot of benefits to you such as getting them to link back to you, and help you in other ways.
In every market that you’re trying to enter, there are tons of other bloggers who are already creating content similar to yours. Ask them out for a cup of coffee and try to build a relationship with them.
But if you’re awkward in social situations and you always prefer to sit in the corner alone observing other people while scared of embarrassing yourself. Then you don’t have to worry about any of that on the world wide web.
A simple cold email is more than enough to get other bloggers interested in you and your blog.
15. Listen to your audience
Every blogger reaches a point in their blogging career where they get that dreaded ”writer’s block”. They get stuck there, and they don’t know what to write about.
Luckily, if you listen to your audience’s needs; you’ll never run out of content ideas. When you constantly get feedback from your blog’s readers, you’ll always have something to write about.
But what should you do if you’re just starting out?
It’s simple, just go to similar blogs in your niche and see what their audience wants.
16. Don’t be afraid to sell
A lot of people feel awkward when they’re trying to sell something, they view ”selling” as something bad or immoral. And they just can’t be themselves anymore.
But it doesn’t have to be that way. If you really trust in your product or services and you believe it can achieve good results and help solve your customer’s problem. Then there’s nothing wrong with selling.
In fact, by selling you’re actually making a favor to them. Why? Because you’re not hiding the solution to their problem from them. You’re making them a favor.
Don’t be afraid to put up ads on your blog, or ask your readers to buy something from you.
17. Track your results and optimize
Lastly, after doing all of the above – you have to see what works for you and what doesn’t and optimize accordingly.
You’ll have to find your own methods and way of doing things, If Instagram works for everybody – perhaps, it may not work for you. You never know.
Experiment with new traffic sources, new blogging strategies and other marketing methods and see what works best for your market.
Blogging is one of the best content marketing strategies online, companies in 2017 are starting to put more effort, money, and resources into developing their blogging strategy, it’s no longer just a ”hobby”.
Moreover, Blogging can be a great way to start your day and feeling more productive. So go out there and share your thoughts and knowledge with the world.
Wouldn’t it be great if you could just get inside the minds of your potential customers and know exactly what they want to buy?
Knowing more about your target customers will significantly help you increase your ROI, and it will be easier for you to promote your products and services, plus your target market will be more receptive to your marketing message.
I’m sure it would make your life much easier, you would have an unfair advantage over your competition. Knowing exactly what your target customers need, and what they want to buy is a dream of every marketer and small business owner.
And if you understand what your target customers want, and you provided them with the right products that they would want to buy, they’ll thank you for that by being loyal (and repeat) customers for your online business.
By now, you’re probably wondering ”how can I know what my target customers need? how can I give them what they want to buy?”
Keep reading and you’ll find out exactly what you need to do to get inside the minds of your target customers, and understand how they behave and what they want to buy.
What your target customers want
If you know more about your target customers, their wants, and needs, their desired outcome and their goals in life, It would make your marketing to them much more effective.
… you’ll know exactly what products and services they would want to buy the most.
Of course, they won’t tell you that themselves. Even if you surveyed them, you won’t really know what they want, because of one basic human psychological problem…
People don’t know what they want, they don’t know what’s good for them until they actually see it.
Think about that for a second.
When you plan to go out to eat something, do you tell this to yourself ”I’m gonna go out right now to eat some pizza at a nice pizza shop”, you probably don’t say that to yourself. Why? because you don’t know what will stimulate your appetite and desire to eat, and even if you say that, you may probably end-up eating sushi instead.
Psychologically speaking, what people say they want, isn’t exactly what they respond to.
So what do you need to do instead?
The secret to understanding what people want is by watching how they respond. From their behavior you’ll understand a lot of things about them, our behavior reflects everything about.
You’ve to get inside their mind, step into their shoes, and even talk to them face to face.
Savvy marketers and business owners even go further with this by paying their ideal target customer to ask them questions and study their behavior. Or you can take this further by becoming friends with them. That could really take your business to the next level.
But if you feel uncomfortable taking those extra steps, do this instead…
Study your target market
I hope that you’re not making the critical mistake of thinking that your products and services are for everybody.
If your product is designed to be for everyone, then it’s actually designed for no one. If you don’t have a clear understanding of your target customer, then your marketing message will be too broad and it will be attractive to very few people.
But if you really understand your target market, and you know what they expect from you. Then you’re marketing message and advertising copy will make them feel like it’s designed especially for them, because every market has it’s own terminology, needs and desires.
But how can you study your target market?
To study your target market, you’ll have to do some market research. Why market research? basically researching your market will help you to:
- Understand your ideal clients and customers
- Launch successful products and services
- Avoiding product failures
- Increase the effectiveness of your marketing efforts
Market research is necessary to understand and analyze your customer’s likes, dislikes, needs, income, age group and other data.
You should have a clear understand of your ideal customer. What’s their gender? how old are they? how much money do they make? what products do they buy? where do they hang out?
After thinking about and answering all of the above questions, you take all of this data and you create a ”customer avatar”. You can even give a name to this ideal customer, so that when you’re writing ad copy, you imagine this person.
This will make you feel like you’re writing to a friend, someone you trust and personally know. Most of all, they’ll feel like you really know them, you know their hot buttons. As a result, they’ll feel more inclined to buy from you over the competition.
But that’s not all, what if I told you that you need to create a second ”customer avatar”?!
A brand new marketing principle
A second customer avatar.
This is a brand new marketing concept that can be used to improve the effectiveness and performance of your marketing strategy.
If you apply this marketing concept to your online business, you will be able to sell more products and services than you have ever imagined and your competitors will bang their heads against a wall wondering how you did it.
But you’re probably thinking, ”why do I need a second customer avatar? I already know who’s my ideal customer is!”
Yes, that’s true. But there is one thing that you don’t know… (wait for it) You!
Of course, by now you know who your ideal customer is, you know almost everything about them. But do you know who you are? do you know who your ideal customers wants you to be?
You’ll need to use the collected data of the first customer avatar to create a second customer avatar, which is you. The second avatar will be the profile of who your target customer wants you to be in order to influence them and improve their lives.
To have a clear understand about your second customer avatar, you’ll need to ask yourself these questions:
- Who does this person want me to be?
- What personality traits they want me to have?
- Do they want me to be formal or conversational?
- What topics do they want me to talk about?
- Do they want me to help them with their problem?
- What does this person’s best friend look like?
In a nutshell, you’ve to make them believe that they know you and trust you, you’ve to be their best friend. It also helps if you’ve or used to have their pain point or their desired goal. This way you’ll speak their language, and they’ll really trust your recommendations.
You want to make them feel that you’ve been there, and done that. You want them to believe that you know their pain and fear, and you know how they feel like.
Sounds great, right? Do you see how this can help you influence the decision making of your target customers? It’s really powerful stuff.
Knowing who you’re talking to when you’re writing down your advertising copy, and writing it in a way that your target customer likes is a really powerful way to set yourself apart from the competition, and your sales and conversions will definitely increase as a result.
To summarize everything, If you want to get inside the minds of your target customers, build trust with them, and make them buy what you’re offering, you’ll have to be… their best friend.