There is more to colour than a brand’s identity. No matter what industry you take a look at, the same colours are used time and time again.
Incorporating certain colours can induce a specific emotion or reaction. It has become a standard practice in web design to entice people visiting websites and social media platforms to learn about a brand or a product. And it is highly relevant with the Digital Marketing strategy the company will adopt in future.
A lot of web designers in Melbourne rely on Color Theory to help their clients stand out from their competitors.
Paid advertisements on social media are becoming more creative and colourful. Brands that associate colours in their ads have been proven to garner more audience than those who don’t.
That’s why these companies seek help from web designers like us; to make the most out of their paid advertisements on social media and websites.
If you’re an owner of a company that wants to establish a name or build a reputation, we have compiled a list to help you understand how colours can play a huge role in today’s online
businesses and their success.
Promoting Your Brand
It is said that incorporating a specific colour with your brand can increase your brand recognition to up to 80%. It’s no wonder why some of the most established brands have built an empire with the help of it.
A study called the Impact of Color on Marketing showed that up to 90% of people judge a product based on the colour alone – and they do so within 90 seconds of looking at it.
Capturing Your Audience’s Attention
Most companies use colours as a way to attract a specific demographic. Others do it to target their desired audience.
It all comes down to whom you’re advertising your products to. A lot of factors that need to be considered are the age, lifestyle, and gender of your viewers. Some organisations even leverage on the cultural aspect of it.
While the colours green and red may seem contrasting, it is one of the most common colour combinations used. These two colours are frequently identified with the Christmas season. It
invokes the feeling of festivity, and the emotions felt during those times.
Advertisers use this association as an advantage for their campaigns. Because Christmas is known to promote the spirit of giving, selling a product or service with its colours will entice
customers to make a purchase.
Your Colours Also Determine Your Company Values
The colour pink typically symbolises femininity. Whether it is to promote the awareness of an illness that is common in women or to empower them by showing your support through advocating their rights, using pink as the Pantone for your site can immediately attract the female audience. This also gives you the potential to gain their support.
On the other hand, the rainbow has always been a symbol of the LGBTQ pride and their rights. A lot of companies gained overwhelming support throughout the years because of
their advocacy to push equal rights for them. Many companies, along with the LGBTQ, still show their support to each other up to this day – and they typically do it through social media.
Therefore, using these colours for your campaign will not only gain your company a following; it will also be easier for the audience to recognise what you’re supporting and whom you’re promoting your products for.
There’s no shortage when it comes to using the colour red in the food industry. And we probably won’t see the popularity of the colour blue decline in websites. They’re a favourite
among companies for certain reasons.
The psychological impact of colours may vary from person to person, but the emotions are often predetermined by the surroundings.
A few colours that have been proven to induce certain reactions are:
Green is known to invoke the feeling of serenity. It is the most dominant colour in natural environments like the fields and the forest. This gives the colour green its unique characteristic that is synonymous to life and growth.
Companies who sell natural and organic products usually associate the colour green with their brand. In chromatic therapy or colour therapy, green is believed to induce positive energy.
Thus, by incorporating the colour green in your organic and natural products, you are telling your consumers that they’re contributing to the environment by purchasing them.
Red is the most noticeable colour to the naked eye. The colour red tends to elevate a person’s blood pressure, increase their respiratory rate, and accelerate their metabolism.
Because it symbolises strength and determination, red is typically used by several news magazines and channels in their logos. It gives viewers the impression that the workforces of these companies are willing to go the extra mile to serve the people.
Seeing the colour red can also stimulate a person in many other ways. That’s why entertainment platforms like Netflix and YouTube have it as their predominant colour.
Red is also the dominant colour in the food industry in terms of marketing materials like websites, logos, and overall brand as this colour is thought to be an appetite- stimulant.
Many restaurants use this colour for their signage, so it would still be visible even from afar. Their websites also consist mostly of this colour to stimulate the viewer and subconsciously entice them into buying their products.
Most companies on the internet have blue logos and themes. That’s because blue is often associated with intelligence, creativity, and dependability.
Companies like PayPal, Ford, and Samsung advertise their services and products as reliable and innovative. While Facebook, LinkedIn, and Twitter use it to represent intelligence and creativity — traits that they encourage you to share thru their platforms.
If you’re starting a website that allows users to express their opinions and share their ideas, then blue is an excellent colour choice. However, if you’re in the food industry, blue may not be the best option as it’s known to be an appetite suppressant.
A lot of companies acknowledge the correlation between colours and emotions. And most of them used it as a leverage for their success.
Though chronotherapy is still considered to be pseudoscience, having a signature colour associated with your brand has many benefits. A signature colour, along with your brand and its values, will surely get you more recognition and help you build a stronger connection with your viewers.
If you’ve ever had a bad experience with a Perth, Melbourne or Brisbane web design company, you may be wary when choosing another one. Perhaps your previous company left a terrible spelling error on your homepage or didn’t notice that an important page link was broken. Whatever they did to disappoint you, you’ll want to take steps to make sure it doesn’t happen again. After all, your business can’t do without a fully functional and professional website!
Here are the qualities to look for when searching for a reliable web design company.
- THEY CAN PROVE THEIR EXPERIENCE
The best way to tell if a web design company has the necessary experience is to ask for a list of references or websites they’ve worked on. Any web design company can offer you a portfolio of work they claim to have done, but being able to hear from their clients firsthand and see how their websites are faring is a far more accurate gauge of their experience.
- THEY OFFER A FULL SERVICE
A website involves much more than building it and making it live on the internet. You’ll need to secure an appropriate domain name and ensure you have a hosting service that can keep up with the demands placed on the site.
The website will need to be encrypted to ensure that all information passed from a visitor’s browser to the website is secure, so customers don’t have to worry about their bank or private details falling into the wrong hands.
- THEY ARE TRANSPARENT
Even though web design can be complicated if you’re not a professional in the field, your web design company should still attempt to explain to you why they’re doing something and how they’re doing it. This transparency enables you to understand where your money is going.
A good web design company will also ensure that you retain access to the site’s back end, so that if you should part ways with the company in the future, you’ll be able to update the content on your website.
Use the above qualities to guide the choice of your next Perth, Melbourne or Brisbane web design company, and you’re likely to form a successful relationship that will last.
Are you looking for Web Design in Melbourne? Starting a business and continuing to grow it is an expensive exercise, so it’s only natural that your “Do It Yourself” instinct kicks in and makes you seek out ways to do everything on your own, but also at a fraction of the potential cost. With affordable and user-friendly software and guides for web designing and many other essential business services, this is possible.
However, when you start looking at your marketing and web design, Livelong Digital in Melbourne are the digital marketing professionals that should be the ones you turn to because we’re the experts in this game.
1. We can customize your site to meet your unique needs
While it’s true that you can download a website template and populate it yourself, you won’t be able to customize it without the necessary expertise. This means you’ll end up with a generic-looking website that may not even work with your brand’s colours and identity. A professional designer will be able to create a template for you and make it fit your business seamlessly.
2. We can assist with the extras
Many people assume that having a website up and running is as simple as creating it. It’s not that easy, unfortunately. You will first need to make sure your domain name of choice is available and then register it. The next step is to find a company to host your site. Finally, you’ll need someone to configure email addresses using your domain name.
3. We can test and scale
All the planning in the world can’t prepare you for real life, which is why a website needs to be tested in every possible way before going live to ensure that all errors have been detected and resolved.
Additionally, you’ll need to create your site bearing in mind that you might broaden your business’s scope in the future. A professionally designed website will be scalable, which means that extras such as product pages and e-commerce facilities, for example, can be included later.
4. We keep your site updated for you
Google’s algorithm often changes, requiring websites to keep up or risk falling in the rankings. A skilled designer will proactively tackle these challenges on your behalf, so your site remains up to date.
Hiring a designer doesn’t cost as much as you might imagine, especially when you consider the peace of mind it affords you, as well as all the benefits of having an attractive, fully functional and up-to-date website!
Schedule a call today so we can discuss your Website needs.