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Livelong Digital is the top Digital Marketing Agency in Melbourne. We make sure your business stands out in the digital world!
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What Is Digital Marketing? Do I Need It?
Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. When you get down to it, digital marketing is simply virtual marketing. It’s how today’s businesses are getting their message in front of their best prospects and customers. The most important rule in marketing is to make the right offer at the right time and in the right place. Today, your customers are online: hanging out in social media, staying updated on news sites and blogs, and searching online when they have a need.
Digital marketing puts you in those same channels, so your best prospects can see you, learn more about you, and even ask questions to learn more about you and your products or services. If you’re new to digital marketing, it may feel overwhelming to think about mastering all the online marketing tactics used in digital marketing. We really understand that. And yes, there are different tactics you’ll need to learn. But they all work together to create a foundation for your business: attracting prospects, nurturing relationships, and making offers your audience will appreciate and respond to.
This is why we have come forward with our comprehensive digital marketing strategy. Every business has some unique features. Every business has different types of customers. After careful study of your business type, prospective customers, we will develop a personalized strategy for your business only. That involves all the channels that any business need to flourish. It includes search engine optimization (SEO), pay-per-click advertising (PPC), web design, content marketing, social media management and marketing and email marketing.
At Livelong Digital, we do not just work for payment. We treat your business as our very own and help you to flourish and rise above the limitations that are usually very common to any small to medium business owners.
If you’re looking to find a trusted Digital Marketing & SEO Agency who will make your business enjoyable and profitable while assisting it to grow steadily, look no further.
Transparent, easy, and affordable, Livelong Digital makes your online presence stand out from the crowd! We have a team of digital marketing experts who stay up to date with the latest trends in your niche to effectively align with your digital marketing objectives. Still don’t believe us? Get a free call now and see the difference.
What Is Digital Marketing?
Digital marketing, also known as online marketing, involves using digital tools to connect with potential customers. By leveraging digital marketing tools such as social media, SEO, and email marketing, businesses can reach a wider audience and increase sales online. At its core, digital marketing is just virtual marketing. In the digital age, businesses heavily rely on digital marketing to gain a cost-effective solution for their businesses.
It is for a good reason that they do. In today’s world, your customers are online: they stay connected on social media, read news and blogs, and research online when they have a need. Therefore, be the one providing that information so that they get to know, like, and trust you. How do you do that? Digital marketing, of course! We have outlined the top Digital marketing solutions that you need to run your business effectively and efficiently:
Pay-Per-Click Advertising (PPC)
Pay-per-click (PPC) is an online advertising model where an advertiser pays a publisher every time the link on their website is clicked on. As an alternative, you may hear PPC referred to as CPC (cost-per-click). PPC advertising is mostly done through Google Ads, Facebook Ads, and Twitter Ads. By using this medium, you can leverage your social media and online presence significantly.
Search Engine Optimization (SEO)
Search engine optimization (SEO) involves optimizing a website to have a greater volume and quality of organic traffic coming from search engines. In simplest terms, SEO helps search engines determine that your content is the appropriate choice for a particular topic. Use SEO to gain an edge over your competitors and increase organic traffic to your web pages is imperative if you wish to reach newer heights.
In email marketing, you send a marketing message, usually to a group of people via email. Each email sent to a prospective or current customer might be considered email marketing. Did you know, every dollar you spend on email marketing will return an average of $42. That’s a better return than you’ll get from any other kind of marketing. So what are you waiting for? Take advantage of this digital channel now.
Bill Gates, back in 1996 coined the phrase ‘Content is King’, and in 2021 we can see how valuable good content has become for businesses. This increases traffic to your website and encourages customers to become loyal. If you have not created a content marketing plan yet, now is a perfect time.
A mobile marketing campaign is a way to market to mobile device users. In the right hands, mobile marketing provides prospects with personalized, time- and location-sensitive information. This makes it easier to deliver what they need at the precise moment they require. Your use of this channel will help you reach more clients and will help you grow your business.
Social media marketing
Brand awareness, visibility, and other factors contribute to sales through social media marketing. It promotes branding through social media platforms such as Facebook and Instagram. The use of social media is a vital component of Digital Marketing. In other words, social media marketing helps brands improve their image and attract customers. Additionally, it helps to make your brand more credible and authoritative. In addition, customers can participate in our brand messaging through social media. Despite the ability to use this inexpensive medium, not all businesses are eager to do so. Be wise and use this channel to turn your dreams into reality.
Companies use affiliate marketing to generate traffic and leads for their products and services by compensating third-party publishers. It has been proven extremely successful among SaaS business models, subscription-based services, and product reviews. This is a risk-free method for boosting traffic, boosting brand awareness, and increasing sales for a broad range of industries. In fact, Statista estimates that affiliate marketing will cost $8.2 billion in 2022. So are you ready to utilize this billion-dollar industry?
In essence, influencer marketing involves influencers endorsing products and mentioning them. People who are recognized as experts in their niche and have a large social media following.
This type of marketing works because social influencers have built up a large following of followers, and their endorsements serve as social proof to potential customers for your brand. Your brand can gain tremendous exposure by using this medium.
In referral marketing, businesses leverage their customers’ networks to grow through recommendations. The goal of referral marketing is to get your biggest fans to spread the word about your brand. To put it another way, referral marketing makes your existing customers your brand advocates. Basically, free advertising. So why wait?
What Digital Marketing Can Do for You?
It’s undoubtedly the most versatile, trackable, and scalable marketing strategy available. Here are some of the key ways that digital marketing can help your business:
Cost reduction: Traditional marketing has a much higher price tag than digital marketing. As a result, your expenses increase. In contrast, digital marketing lets you drive impressive results while decreasing your costs.
Boosts sales online: As digital marketing is carried out online, these tactics are designed to drive online sales. Digital marketing is critical to the success of your online business….or any business that wishes to build credibility and authority for its brand.
Enhances revenue: As you guess, a good digital marketing campaign can leverage both paid and organic strategies to improve revenue. A digital marketing strategy will boost the bottom line of your company, regardless of your budget. As a result, your revenues will increase drastically.
Precise Targeting: Digital marketing allows you to target users according to their preferences and interests. This ensures that you will reach the right customers at the right time. Consequently, you become more effective at marketing your brand.
Expands reach: It is imperative that your customer base continues to grow. Marketing online lets you reach customers all over the country and the world, opening up new market opportunities and allowing you to trade globally. This in turn opens up borders that you previously thought impossible to reach.
Builds brand reputation: When you have a good online presence, you automatically become more credible and authoritative. We all know how important it is to continuously increase brand awareness, right? Marketing your brand through digital channels can move your brand to the top of the mind of relevant consumers and establish a positive reputation for long-term loyalty with them.
How It Helps You?
In terms of SEO, there is no hit-and-miss approach. Brands must partner with an SEO company that can take their online presence to the next level.
The benefits of digital marketing include making you visible to your best prospects, so they can learn more about and contact you with questions. In the beginning, learning all the tactics used in digital marketing may seem overwhelming. We really understand that. You will need to adapt to different tactics. All of them, however, work together to build your business that helps to attract prospects, cultivate relationships, and make offers your audience will appreciate and respond to.
What About Your Competitors?
If you haven’t yet started a digital marketing plan, we’ve got bad news for you. Despite your busy schedule with other forms of marketing, your competitors are leveraging digital channels and getting a significant advantage. This allows them to reach a wide audience, achieve measurable results, improve their campaigns, and engage customers like never before. In turn, they will, by default, have an upper hand. We don’t want that, right? Getting your digital media game going is the key to success. You may still have doubts about digital marketing, so take a look at these statistics:
On mobile devices, 18% of local searches lead to a sale in less than a day.
Search engines account for 68% of all online experiences.
In fact, 80% of major purchases start with online research.
76% of people who search for local businesses visit them within 24 hours.
Why Trust Us?
This is why we have come forward with our comprehensive digital marketing strategy. Each business has its own unique characteristics. And different businesses have different types of clients. We understand that very well. Following a careful analysis of your business type and potential customers, we create a tailored strategy specifically for your company. Livelong Digital goes beyond simply collecting money.
We take care of your business as if it were our own and help you to rise above the limitations that are very typical for small and medium-sized businesses. In essence, we want your business to be profitable and enjoyable.
By using our quality SEO services, you will gain higher rankings and ensure that your website visitors are having a pleasant experience.
Getting more favorable rankings on Search Engine Results Pages (SERP) is what Livelong Digital has been doing for years. As part of their digital marketing initiatives, brands have found that our relationship-based approach to growth works.
We can perform an audit of your site to determine its current SEO ranking. After analysing your brand’s online performance, a customised approach is presented to you for review. Moving forward, this area is very important, as the strategies will be tailored for your niche. Tune it more and you’ll achieve better results.
What Solutions Do We Provide?
In order to improve a company’s success, our marketing strategy includes search engine optimization (SEO), pay-per-click advertising (PPC), web design, content marketing, social media management, and email marketing.
To support your business we provide Digital Marketing services including Social Media Marketing, Content Marketing, email marketing, LinkedIn Marketing, Analytics, and Digital PR services. To elevate your business in Google SERP, we also provide SEO Copy Writing, Local SEO, Organic SEO, SEO Migration, and Enterprise SEO services. To find the detailed SEO errors of your website, take advantage of our Free SEO Audit tool.
COPY CRED consists of a team of exceptionally professional writers and communicators whose aim is to help brands build and strengthen their credibility through persuasive, commanding, and converting copy. Livelong Digital helped COPY CRED to rise up in the SERPs. We helped the organization with keyword mapping and organic SEO.
By doing so, they reached more target customers. Following which we helped them rise with organic SEO and SERP optimization. The result was a 20 times increase in COPY CRED’s ranking on SERPs in the first four months that Livelong Digital handled Copycred’s campaigns. Besides, the following KPIs were also achieved.
To support your business we provide Digital Marketing services including Social Media Marketing, Content Marketing, email marketing, LinkedIn Marketing, Analytics and Digital PR services. To elevate your business in Google SERP, we also provide SEO Copy Writing, Local SEO, Organic SEO, SEO Migration and Enterprise SEO services. To find the detailed SEO errors oof your website, take advantage of our Free SEO Audit tool.
How Do We Do It?
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Frequently Ask Questions
The purpose of optimising your site is to make it more appealing to search engines like Google, and to help it rank high on search results. Most online users don’t go past the first page of Google search. Livelong Digital’s SEO services aim to take your website and brand to the top. Most businesses, including your competitors, are using SEO to stay relevant and visible online; make sure you will not fall behind.
Even the most successful businesses use SEO to maintain their customer base, search engine rankings and market share. SEO is not just for start-ups and small to medium businesses. If you think you are safe in your current first page ranking, think again. It can only take a few days, weeks or months to lose a position in the SERP.
Every business has different needs and we always strive to meet those. We never make promises regarding the amount of time needed for an SEO campaign to provide results. We will present you the facts – information about your website’s current performance (gathered through a comprehensive SEO analysis), and set realistic goals.
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