The Secret Sauce of Digital Giving
The very thought of giving things away to potential clients and customers might seem contrary to the whole purpose of a business, but ‘social helping’ is one of the biggest ways in which some companies manage to secure new buyers.
When most people encounter small, everyday issues, the first thing they do is search online for help. If a young person needs to know how to change a tyre, the first thing they might do is Google it. Now say your automotive company has written a few blogs and articles on how to do simple car maintenance – if that person uses your website and finds what they’re looking for, guess where they’re going to go the next time they need help? And what about when something too big for them to handle happens to their car? Well, they know your brand, they trust it, and they’re going to see you out to do business.
Show that you can help your target audience, and transform readers into regulars.
Let Us Point You In The Right Direction (After all, we live up to our name!)
Most businesses know that they probably need some sort of social media profile – maybe a Twitter page for their business. Few people, realize the difference between merely existing on Twitter and truly leveraging the power that social media offers.
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