Navigating the digital landscape has become a necessity for businesses, and it’s now easier than ever with AI’s introduction.
With Microsoft, the parent company to LinkedIn, having invested nearly 14 billion in OpenAI, we’re already experiencing a major integration of AI on the platform.
So, how might this be taking place? Keep reading to understand!
AI on LinkedIn job search
If you have ever searched for and applied for jobs, then you probably know how daunting it might be. Finding the preferred opportunity, crafting a great resume, and writing a compelling cover letter might be challenging, leading to a waste of time. But not with the introduction of LinkedIn job search tools.
LinkedIn is now applying AI-powered job search tools to make this exercise less exhausting and more efficient. Acting as a matchmaker, LinkedIn tools use details provided in your profile headshots to help find relevant opportunities for you.
This tool considers your skills, career patch analysis of other professionals in your field, and your location to suggest opportunities. The company culture also plays a critical role during your job search.
This tool also helps in crafting personalized, compelling resumes and cover letters. But here is the catch: this tool relies on how well your profile is optimized, so make sure your profile is fully optimized to maximize this opportunity.
Unfortunately, LinkedIn’s AI job search tool is currently available to LinkedIn premium subscribers. This tool saves time and reduces frustrations by suggesting jobs that interest you.
Profile optimization
Ask someone to speak about themselves, and you might get the “What about me…?” answer. Haha… Here is where the LinkedIn tool profile generator comes in.
Considering the previous information on job search, LinkedIn has enabled users to apply AI to help them build more compelling profiles. AI uses the skills, experiences, and additional information you provide to offer suggestions for presenting your About and Headline sections uniquely.
This tool helps you strengthen and optimize relevant keywords/phrases in your field to the right tone for your profile summaries. A strong profile can help you land your dream job or client.
Posting
Yes, the engaging and entertaining posts you reacted to might have been generated with an AI tool!
Although available for premium subscribers, this AI-powered tool offers a draft post from your topic and ideas. But remember, “garbage in, garbage out!!” Provide detailed information on the style, tone, and goals your to-be-generated post aims to achieve.
An amazing and important feature for content managers with this tool is that it remembers your post approach with time. This feature makes it easy for you to process desired content quickly. The tool will also remember how you share your LinkedIn posts, making sharing your ideas effortless.
Furthermore, since the draft aligns with your ideas, it may be easy to review and edit your posts. But from personal experience, you might need great editing skills to pull out humanized and engaging content.
Commenting
In LinkedIn’s quest to enhance user experience, you can now use AI to write comments on more posts. This strategy provides ideas of how you can comment on a particular post. Furthermore, these comments are specifically tailored to a post.
Comments increase visibility, which means your content is visible to a wider audience. You’ll also be able to connect with more relevant people through this engagement.
But here is the deal: Sometimes I read comments on LinkedIn, and I would be like, “This is definitely AI written!” Why? Because the comment isn’t well edited to give it a personal human touch. Although this tool saves time, it also gives room to personalize your insights and questions, so do it.
Personal thoughts on AI embracement by LinkedIn
The main aim of LinkedIn over the years has been to showcase professionalism by making them more productive and successful. However, with the rise of cyber security in the current tech world, I find it hard to see how they aim to maintain that. Why? Simple, scammers can now use AI to present themselves as experts who they ain’t.
But here is the catch: AI is here to stay and evolve. The earlier you embrace it, the higher your chances of being knowledgeable and successful with AI are. Use the information on job search, posting, commenting, and profile optimization above to leverage AI for your LinkedIn.
At Livelong Digital, we invite you to join us in this new adventure with AI. Together, let’s inform and transform how we use and apply AI in digital marketing for profitable and enjoyable businesses.
