Thanks to digital technology, real estate agents can leverage the use of digital marketing methods to increase sales, build a bigger client base and improve business growth.
Research points to the strong growth of the Australian residential property market due to industry players initiating convenient digital marketing drives to attract real estate buyers.
According to a market survey conducted by global research giant, IBISWorld, the convenience of an online Australian property market has contributed to property price increases and an estimated five-year growth projected at$957.5 million. Here are 3 easy-to-implement digital marketing techniques available to reals estate agents:
Implement successful social media strategies
Real estate agents can use social media platforms to great effect in increasing their real estate business. In order to achieve this you have to implement success-building strategies like the following:
- Separating your business brand account from your personal one when using the same platform.
- Handle all communication and interaction on social media with the same level of professionalism you would give to a face-to-face situation.
- Make use of automation software available to manage social media accounts.
- Create a sound Social Media Strategy.
Choose the right digital marketing techniques that give you ROI
There are a myriad of social media platforms available and trying to maintain a presence on all of them is time-consuming. Not all techniques will be pertinent to your business needs and goals. Whether it is email marketing, Facebook or LinkedIn, choose to invest time and energy to those techniques that provide you with ROI.
Don’t underestimate the effect of a viral video or virtual tour
When viewing properties in person is not convenient, buyers turn to the next best thing – high-quality videos and images. YouTube is a popular video sharing platform to gain the right attention for your listings. Virtual tour videos of a listed property or neighbourhood is another effective medium that can excite the interest of a potential buyer.
Effective digital marketing techniques can open up unique avenues that real estate agents can use to increase ROI and achieve business growth. Ready to take your profit margin to the next level? Get in touch with us today.
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