SEO audit is the holy grail of SEO. An SEO audit is a complete review of all of your website’s SEO properties. It involves crawling your site, analysing your content, checking your backlinks, and much more.
SEO is the practice of making sure that your website is optimised for search engines.
But if you don’t know how to do an SEO audit, then you might not be optimising your website correctly.
In this blog post, we will show you how to conduct an SEO audit so that you can find out what’s wrong with your website and fix it.
What is an SEO audit?
An SEO audit is a complete review of all of your website’s SEO properties. It involves crawling your site, analysing your content, checking your backlinks, and much more.
It is important to note that SEO audits are typically performed on large, established websites. However, you can perform SEO audits on your own website if you have the right tools.
How to do an SEO audit
The first thing that you need to do is make sure that you have the right tool. Most SEO auditing tools have some type of spider that crawls your website to collect data. It will store this information, analyse it, and produce an SEO report.
This is an extremely helpful element. In addition, you can use different tools to check for keywords. This can be a good way to ensure that you are using all of the right keywords on your website. These keywords will help your website to rank high on search engines. You should also include the right HTML tags in your website. These can increase the functionality and usability of your site. Finally, you should check your backlinks.
SEO audit part one: On-page SEO
Keyword research
Keyword research is the first step to getting your site ranked high on search engine results pages (SERPs). In this step, you will gather information about which keywords should be used for the content of your website. This will help you to build a keyword strategy that is based on research and facts. After conducting a thorough search, you should write down the keywords that you think are relevant to your niche. Then, you should create a list of the top ten keywords that you think will perform well for your website. You should take into account the competition level of these keywords.
Keyword usage
It should be done in a strategic manner. You should avoid using more than five keywords per page. You should ensure that the keywords you use appear throughout your content and in its title as well. If you use long phrases or multiple keywords, your search engine ranking will decrease. If your website is optimised for search engines, you will have a higher chance of appearing on the front page of a search engine result.
Internal linking
This is a crucial factor to consider when you’re working with SEO. This will help you to increase your website’s traffic. When you link your posts to related topics, you can help visitors navigate through your website. Internal linking can help you to increase your search engine rankings. You should include keywords in your posts’ titles and tags. You should also include links in your content as well. These links will help you to rank higher on search engines.
Sitemaps
Sitemaps are XML files that contain your site’s URL information. Sitemaps are used by search engines to crawl websites. The URLs of your pages can be found in your sitemap. The sitemap will tell search engines about your pages and allow them to index the pages for your site. Some search engines will crawl the sitemap automatically. Others require you to submit the sitemap yourself. The Google Webmaster Tools offer you an easy way to do this.
SEO audit part two: Off-page SEO
Backlinks
Backlinks are one of the most important factors for ranking higher on the search engine results page (SERP). SEO experts recommend that you pay close attention to the backlink profile of your website. The top search engines use the number of incoming links as a factor in determining a page’s ranking. Backlinks are a great way to increase the popularity of your website. You can do this by buying backlinks from other websites. You can buy backlinks for a small fee. This will ensure that people who visit the websites of these other webmasters see a link to your site. You can even ask these webmasters to mention your website in their articles or blogs.
SEO audit part three: Technical SEO
Page speed
It is one of the most important parts of optimising a web page. How fast does your site load? You should know this. If your site takes too long to load, people won’t wait for it. They will simply click on the next link in the browser. If your site loads slowly, people won’t come back. They will probably never come back again. If you have a blog, you can find out how fast your blog loads by looking at the results of Page Speed Insights.
Mobile-friendliness
It is another important part of your site. This refers to the fact that your site works well on a mobile phone. Many people use mobile phones instead of laptops for surfing the internet. It is important that your site loads quickly and works well on their devices. In other words, your site needs to be optimised for mobile users. If you don’t make it mobile-friendly, you can get a bad reputation online. Your customers won’t want to use your site if they think that it won’t work well on their devices.
Site Security
Websites are like any other business. They have to be secure. A website with security features can make your life easier. These features include anti-virus, firewall, malware, etc. It is important to install these features on your site. You can use a service such as Cloudflare.
It is a good idea to use an SSL certificate to protect your site. This means that the site’s data and information are encrypted. This helps to prevent hackers from accessing your data. The other thing that you should do is to regularly check the status of your SSL certificate. If you see any errors, you should contact your web host.
Top 5 Reasons Why You Need an SEO Audit
To fight the Algorithm Changes
It is important to remember that Google is constantly updating its search algorithms. This can cause changes in how your site ranks. The best thing to do is to make sure that your site is optimised properly. A good SEO audit will reveal how much work you need to do to increase the rankings of your site. Your website will be able to rank higher on the search engine results page if you make sure that it is fully optimised.
404 Error
404 error message will be displayed when a user clicks on the link and is directed to a non-existent page on your site. You may be able to resolve this error if you have a properly designed website. But if you do not have one, you may want to contact a webmaster to get a good design for your site. You should also try to get a good domain name for your site. You should try to have a keyword-rich domain name.
Mobile optimization and website loading time
These are two issues that you need to pay attention to if you want your site to appear on mobile phones. Mobile optimization will allow your site to be shown on mobile phones. A user who has a mobile phone will visit your site if they can access it on their phone.
This means that you need to make sure that your site works for mobile users. You should test your site on various devices. You should try to use different browsers to see what happens. Some sites can only be viewed on certain browsers.
In this case, you should look for a solution to this problem. Website speed is another important factor in mobile optimization. If your site takes too long to load, people will leave your site.
Monitoring your competition
It is critical to know how others are doing in order to see how you are doing. If you have competitors in your market, you should try to monitor them. You can find their websites by searching on Google. You should look to see what they are saying about themselves on their websites and on social media.
This information can help you to learn how you are doing and how you should improve. You should study their websites and their social media accounts. This will help you to improve your website as well as your social media presence. You should check out the types of content that your competitors are putting up on their websites. If they are offering something different, you should consider doing the same thing.
Website traffic insights
It can help you to understand what visitors are interested in and what they want. You can track this with a simple analytics tool. It can also help you to figure out what people are saying about you.
It can help you to decide what you should put up on your website. If you look at the web traffic reports for your competitors, you will learn what they are doing and what they are doing well. This can help you to decide what you should do.
It can also help you to know whether your efforts are working or not. The web traffic reports can give you the insight you need. You can do all of this with a simple tool.
Conclusion
An SEO audit is an essential step in improving your website’s visibility and ranking on popular marketplaces. By doing a comprehensive analysis of your website’s on-page SEO, you can make necessary updates and optimizations to improve your site’s performance. Additionally, by monitoring your competition and tracking website traffic data, you can get a better understanding of how well your business is doing and make necessary adjustments to improve its ranking.
