The Importance of Having a Dedicated Social Media Marketing Strategy

Unless your business has been living under a rock for the best part of the last decade, you can’t have failed to witness the rise of social media. Social media is everywhere. Moreover, social media isn’t just a novel new way for people to communicate. Rather, for better or worse, social media is fast becoming representative of how people now communicate.

The Importance of Having a Dedicated Social Media Marketing Strategy

As a business owner have you previously tried and failed to successfully market your business via social media? Alternatively, do you simply not know where to start with social media marketing?

The good news is that social media marketing is actually really easy. You as a business simply need to create and maintain a strong social media persona. However, to really make that social media persona work for you, your business also needs to focus on consistent content marketing and branding.

Content Marketing & Branding

A strong social media marketing strategy only works if it’s complemented by a strong and consistent content marketing and branding strategy. Brand your social media persona. Once you have, syndicate high-quality content via the social media platforms you’ve chosen to work with. At the same time, make sure to brand whatever content you choose to syndicate and always keep your business message consistent.

Don’t know where to start in regard to what content you should be syndicating? Don’t worry. Whether you choose to syndicate details of upcoming promotions, events, or industry specific news items, as long as you maintain a consistent and credible voice, you will amass social media followers. Even better, you’ll maintain the loyalty of those followers and in many cases, your followers themselves will share and like whatever content you syndicate via them.

Connecting Directly With Your Clients Via Social Media

However, social media also provides businesses with a powerful new way to communicate directly with past, present, and future customers. Has someone recently taken the time to vent their frustrations with you on social media after receiving poor service? If so, communicate directly with this person and attempt to repair both your overall reputability and your relationship with each and every similar dissatisfied customer.

Of course, being able to do the above means that you will have to monitor your social media feeds pretty much 24/7. However, the right social media marketing strategy will see you employ social media support staff and/or social media management software to take care of this side of things for you.

How’s Your Social Media Marketing Strategy Working for You?

While it might sound simple, all of the above are basic social media marketing principles which every business should be employing in 2016. However, if you still don’t know where to start, it might be the case that you need some professional social media marketing assistance. If this is the case, make sure to reach out today to Livelong Digital. We provide digital marketing services and we can help businesses just like yours put together just as strong a social media marketing campaign as any one of your bigger budget competitors.