Google recently updated its system called product review update. It now prioritizes in-depth research in content over short product summaries.
The nature of this update is unique and does not affect search results in general. But now focuses more on product reviews.
The most important things we know right now are:
All You Need To Know About The 2021 Google Update
- Launched at 1 pm on April 8, 2021.
- The rollout will take about two weeks.
- It focuses on product review content.
- Does not penalize, but rather rewards “insightful analysis and original research”.
- Not a core update.
- Only affects results in English.
- Will affect how you perform in Google Discover.
What Does Google Say?
The new update rewards content that users find most helpful. According to Google:
“We always strive to provide relevant results by testing, experimenting, and reviewing processes. Thus, we know consumers prefer detailed product reviews rather than thin content summaries. The product review update introduces a system that rewards detailed reviews.”
Thus, brands will now receive more detailed reviews from consumers and publications. But, sites that do not submit product reviews are not affected by this update. And those who post product reviews must watch their traffic and look for any anomalies.
So if you notice a sudden change in a site’s performance after April 8. Chances are high that the product review update most likely affected your site.
Unlike major updates, it is not a core update. So do not expect any huge changes all of a sudden. But it can be assured that contents with more information and analysis will get more priority over simple descriptions.
Why This Update is Good for Searchers?
Definitely this update is going to help searchers in the first place. More in-depth research in content will provide more information. Therefore, the searcher will be aware of more information before making any decisions.
Also, in-depth research in content can be done only by experts and enthusiasts. Only they can provide the extra chunk of information which will be preferred by Google. Long story short, Google wants us to find expert opinions from the web. This is really going to be something so useful. Also it is going to reward the actual experts and enthusiasts for their knowledge.
Reason Behind The Update
The update clarifies Google’s view of what kind of content it wishes to display. Additionally, it is set to emphasize the content of the reviews that:
- Exhibits proficient knowledge of products.
- Shows the physical appearance or functionality of the product.
- Provides quantitative measurements on product performance.
- Compares similar products, or explains which ones are suitable for specific use.
- Research the pros and cons of a particular product.
- Explains how a product evolved from previous versions
- Identifies key factors used to decide a product’s category and performance
These recommendations follow Google’s aim to reward the best product reviews. With the new update, Google prioritizes reviews from experts and enthusiasts. Because of this, reviews with only short summaries will be harder to rank in search results. In-depth research in content will not only enrich the content but provide more value to everyone.
Now, site owners need to analyze products holistically. This includes comparisons to similar products and previous releases of the same product.
Thus, consider providing quantitative analysis whenever possible. And try to include speed tests and data that will aid in the buying decision.
Finally, remember Google looks at whether a review exceeds the manufacturer’s statement. Thus, you shouldn’t rewrite what’s already on the internet.
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