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Read MoreLearn the secrets of the world’s best architecture firms....And discover how to market your firm using digital marketing strategies for Architecture Firms.
Our world has altered significantly since the “good old days,” though we aren’t exactly living on Mars or beneath the sea as anticipated. Our lifestyles have definitely changed. Structures continue to surprise and change the way we design, construct, and use them. Well is it the same for architectural firms’ marketing?
The architecture sector has undergone significant changes over the years. When it comes to generating leads and increasing their client base, most architecture businesses still rely on time-tested strategies. Digital marketing is prepared to turn the table for architecture firms.
The creations and projects that are built by the architecture firm are the PERFECT content for the world that is demanding high-end luxury.
To create more of these beauties your firm needs to be ready to attract and retain clients.
But, do you know how to do all of this?
If not, pour a cup of coffee, kombucha or whisky and keep on reading.
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Digital Marketing Strategies for Architecture Firms
Digital Marketing Strategies are constantly evolving. And with that evolution, the way that architecture firms can generate leads and increase their client base has changed. It involves a combination of the use of traditional and digital media to reach prospective customers.
In the past, architects relied on traditional marketing methods which were the toughest way to reach potential clients.
But now, with the advent of the internet, it’s easy to reach out to prospective clients.
Invest in your Architecture Firms Website
The biggest mistake that any architecture firms make is that they only put some basic information on their website. We understand that your work speaks for itself, but seldom do you put a signature on a building. The first step towards any successful marketing strategy is having a website that is professional, engaging, and informative.
This is the first thing that will come up when someone types your firm into a search engine.
A website that is optimised for mobile devices will also improve the experience for your clients.
This is because they will be able to easily navigate your site from their smartphones.
As an architecture firm, you need to focus on your website. It should be your main online presence.
Your website should include:
- Your full portfolio should be included in your website to attract new clients
- Positions your firm as an expert in the architecture field
- Always make sure that the picture uploaded on your website are eye catching and trendy.
- Try to influence and build the trust of your potential clients through the testimonials
- Always try to provide accurate answers to the customer queries
- Give updates on your projects
- Put a menu item dedicated to the awards your firm has received
- Post regarding your innovations
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Use SEO to optimise your Architecture Firm's website.
You will get organic leads through your investment in SEO strategies and technologies. So, without even trying, you produce leads. Without SEO, the only people who will likely visit your website are those you direct there via lead generation campaigns, cold calling, social media sharing, and networking. But consider how many more individuals are seeking a company that does architecture just like yours! Your website will work for you if you optimise its content and design.
The best way to do SEO is through the use of keywords and link building.
This helps to boost your rankings and traffic.
You should always focus on getting quality links.
The most important thing about links is that they should be relevant to your business.
You can get these links from other websites that have a similar audience as your target market.
Make sure that the keywords are relevant. The keywords should be added to the page titles, descriptions, meta tags, and links.
Besides that, you should also add keywords to the images and videos.
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Social Media Marketing for Architecture Firms
Do you feel that social networking is not appropriate for architects? Well, Think again! Social media is more than Instagram food photographs and TikTok videos. For every audience and niche, there is a platform. Always keep in mind that one or more key platforms are used by your potential client.
The idea behind social media marketing is that by posting regularly, you will be able to build relationships with your audience.
This will help to promote your brand and create a strong connection with your target audience.
Make sure that you are using the right platforms to reach your audience.
The most popular social media platforms are
- Facebook,
- Twitter,
- LinkedIn,
- Instagram,
- Pinterest, and YouTube.
Build brand awareness by posting articles, pictures, and videos. As an Architecture firm owner, you can use LinkedIn to engage with decision-makers in your target market.
Pinterest, a search engine that disguises itself as social media, is supported by captivating graphics and spectacular images. You can post your works on Pinterest.
Instagram is used to tell stories through pictures and videos. On Instagram, capture the building’s completion and reactions from the public.
YouTube is another great platform to promote your firm. You can upload videos that showcase your work and your skills.
You can also create videos that explain the construction process and the materials used.
E-mail Marketing for Architecture Firms
Email marketing is a great way to stay in touch with your customers. It is a cost-effective way to connect with your customers.
It is also an easy way to create awareness for your brand.
The best thing about email marketing is that it allows you to send personalised messages to your audience.
With this method, you can target specific groups of people.
This helps to increase the conversion rate of your leads.
So, when you send out emails, you should include a link to your website.
You can also ask for feedback and reviews from your clients. You can ask them to sign up for your newsletter. And also offer freebies such as discount codes, giveaways, and coupons.
Sending out regular emails to potential clients keeps you
At Livelong Digital clients will get the knowledge of a team of people with years of experience in digital marketing. Strategies that keep visitors coming in and giving positive reviews are some of the successful ideas that we come up with. Livelong Digital is the best you can go with. We have good records in Email Marketing, Website Design and Search Engine Optimisation. We can help you with a strategy that will help you achieve your goals, and we are experts in web and UI/UX design.
How Can Livelong Digital Help You to Grow Your Architecture Firm?
The knowledge of a team made up of people who have years of experience in digital marketing is what you’ll get as a Livelong Digital client. Strategies that keep visitors coming in and giving you positive reviews are some of the successful ideas that we come up with for architecture firm. You’re going with the best when you go with Livelong Digital. We have a great track record in Email Marketing, Website Design, and Search Engine Optimisation. We can help you to develop a strategy that will help you achieve your goals, and we are experts in Web and UI/UX design.
You can get everything you require in one place.
Let’s Work Together
Digital marketing strategies are not a one-size-fits-all solution. Instead, they should be tailored to your specific business model, industry, and target audience.
The goal of the digital marketing strategy is to generate leads. And for architecture firms the best way to do this is by building trust and credibility with potential clients. You can leverage the use of content to do this. Content is the lifeblood of the Internet, and it’s what most people use to decide whether or not to trust a company or product. It’s also the most valuable asset an architecture firm have.
It is equally important to make sure that you have a great website, a strong social media presence, and a solid online reputation.
It’s not always easy to select the ideal digital marketing tools for your architecture firm.
We’ve put up a guide that gives you all the information you need to start developing your own online presence and the tools you’ll need to be successful.
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