In the digital age, content marketing has become a cornerstone...
Read MoreThe Secret To Attracting More Students For Your After School Program
Children and kids of all ages are helped through afterschool programs (also known as OST or Out-of-School Time programs). These programs help youth develop their strengths, improve their education, and provide a structured path for them to work. Academic support, mentoring, healthy youth development, arts, sports, and recreation, apprenticeships, job development programs, and programs for opportunity youth (i.e., youth not in school or the labor) and youth facing homelessness are among the focus areas of these programs.
Outside of school hours, children and youth participate in activities that are crucial to their entire development, stressing the need for high-quality afterschool programs in all communities. Afterschool programs are in high demand.
Don’t be concerned if your program has a low participation rate. There are several digital marketing strategies for after school programs you can use to attract students and increase involvement.
As an after school program administrator, you need to think about ways to attract students to your program. You want to be able to attract the students who are most likely to attend your program, and you want to keep them there as long as possible.
The easiest way to do this is by using the digital marketing strategies we outline in this article.
book your free consultation now
Digital Marketing Strategies for After School Programs
When it comes to attracting more students to your after school program, digital marketing is one of the best ways to do it. Digital marketing is a broad term that includes all types of online marketing strategies.
This includes but is not limited to:
While digital marketing can be used for any type of business, it’s especially effective for after school programs. This is because digital marketing is highly targeted and can be done on a small budget. It also provides great results and doesn’t require a hefty amount of time or money.
Website Development for After School Program
A website is a must for any after school program.
A website can be used to
- Market your program,
- Provide information about the program,
- and allow students to sign up for it.
- A website can also be used to keep parents and students informed about what’s happening in the program.
However, a website is not enough. It needs to be well-designed, easy to navigate, and easy to update. The website should be designed with the user in mind. It should have a clear purpose and be able to convey that purpose clearly. It should also be easy to use and navigate.
Your website can be used to share your program’s story, registration information, important news and updates and pictures of students (with parents’ permission). If your afterschool program is licensed, mention it in your website.
Finally, the website should be mobile compatible as more people are accessing the internet through their phones.
Discover The Step-By-Step Framework
The 4- Step System To A Thiving, Profitable And Wildy Successful Service Business.
Social Media Marketing for After School Programs
Another great way to attract more students to your after-school program is to use social media.
Social media is a great way to
- Reach out to the community and keep them informed about what’s going on in your program.
- It’s also a great way to let students know about upcoming events,
- Provide information about the program,
- and share ideas about how to make the program better.
You can also share your story. Empathy is a strong emotion that attracts others. You can tap into this emotion by discussing the mission and purpose of your program.
Ask yourself,
- “Why did I begin?”
- What is the backstory to my mission?
- What impact has my program had on a child’s life?
Social media is a great way to market your program. However, you need to use social media in the right way. You need to use it to connect with people, not just to market your program. When you use social media in the right way, you can attract more students to your program.
SEO for After School Programs
Search engine optimisation is another way to attract more students to your after school program. SEO is a way to improve the visibility of your website. By improving the visibility of your website, you increase the chances that someone will find your website when they search for information about your program.
Keywords and language are no longer the only factors in SEO. Google Analytics is always changing, and only the most technically sound websites will appear at the top of the search results.
This means that even if your web pages are perfectly optimised, you still risk not being listed in the top search results if your website is riddled with technical errors like
1. 404 errors,
2. broken/missing XML sitemaps,
3. slow page loading times,
4. duplicated, irrelevant content,
5. and so on.
However, you may need the help of a web developer to optimise your webpage technically.
Email Marketing for After School Programs
Email marketing is another great way to attract more students to your after school program. Email marketing is a way to connect with people and stay in touch with them.
You can also use email marketing to connect with school teachers. As a result, the teachers can help to ensure that students stay engaged by encouraging them to participate in your program.
You can also explain to the families the importance of afterschool program involvement using email. Mention about:
- Enriching activities to extend learning beyond the school day.
- Support social and emotional growth.
- Assist students with homework.
You can also mention the values that your after school program provides. Like your program can help children learn new skills, gain confidence, and develop friendships. They can also help children learn valuable life skills like self-discipline, teamwork, and problem solving.
Content Marketing for After School Program
Content marketing is another way to attract more students to your after school program. Content marketing is a way to connect with people and enroll them on your journey.
- You can also share photos of the program and create infographics to share your story and how your program has helped a student.
- Create a case study to show how your program has helped a student. A case study is a report that shows how your program has impacted a student.
- Conduct a survey to ask students about their experience with your program. You can use this information to improve your program.
Try to conduct a needs assessment to discover the gap between the need for a service and what is already offered in order to make an informed decision.
It also helps in comprehending what students and families seek in an after-school program.
By focusing on the needs and interests of students, you can ensure that your program will be in great demand.
Easy SEO Starter PACK
6 SEO mistakes to avoid
Explode your page rank fast with the marketing secrets of the top SEO experts and rake in a lion’s share of the profits you’ve missed out on!
How Can Livelong Digital Help You to Grow Your After School Program Business?
Livelong Digital is a digital marketing agency based in Melbourne, Australia. We’re a team of digital marketing and design specialists who can help your after school program grow.
Our expert team helps you to increase your online presence, build your customer base, and increase your sales.
We have proven track records at SEO, PPC, Social Media, Email Marketing, and Website Design.
We’re also experts in Web and UI/UX design and can help you to develop a strategy that will help you to achieve your goals.
Let’s Work Together
The best way to reach out to your audience is by providing value to them. This is why it’s important to find a way to connect with your audience and provide them with something useful.
The key to success is to be consistent and persistent. You should never give up on your marketing efforts. Keep on working at it until you see results.
It’s not always easy to find the right mix of digital marketing tools that will work best for your business. That’s why we’ve created this guide.
It provides you with the information you need to start building your own online presence and using the tools you need to succeed.
Livelong Digital can help you to grow your adoption agency.
Get the 90-Day Blueprint Ebook
Dedicated to Increasing Your Earnings
SEO Services
Easy SEO Starter PACK
Explode your page rank fast with the marketing secrets of the top SEO experts and rake in a lion’s share of the profits you’ve missed out on!
Get Your Free SEO
Audit In 3 Minutes
Not ranking high enough on Google? Not getting enough traffic or leads? Get a FREE SEO Audit today and find out how to boost your SEO results!
Recent Post
Boosting Online Visibility for Melbourne Real Estate Agents with SEO
In today’s digital landscape, establishing a strong online presence is...
Read More
SEO Best Practices for Melbourne Wealth Management Services
If you run a wealth management service in Melbourne, leveraging...
Read More
Optimising Your Melbourne Coaching Business for Search Engines
In today’s digital world, having a strong online presence is...
Read More
