Digital Marketing Strategies for Wildlife and Safari park

The Internet has grown to be a part of almost every facet of our lives today. That includes our use of digital media and social networking. Digital media has become one of the best ways to communicate with the public. Today, more than ever, people want to engage in social networking.

How do you utilise social media for your wildlife and safari parks? A lot of zoos utilise social media to inform visitors about activities and programs happening there. Social media is a fantastic tool for informing your audience about the animals in your zoo.

Utilising social media to involve clients and pique their interest in your animals is crucial in this situation. Try to be imaginative and spread the information from your zoo to the globe. Your safari park is full of content that is ideal for social media. 

Make noise about a certain display or event

Wildlife and safari parks are frequently thought of as “evergreen” attractions that are nice to visit at any time, unlike museums where unique and temporary exhibitions are frequently the major draw for tourists. On the other hand, they also don’t anticipate significant changes to wildlife and safari parks exhibits. This may lessen the sense of urgency surrounding getting there and regarding returning.

It’s your responsibility to restore that sense of urgency by emphasising what’s brand-new, exciting, and fresh. Share the word on your digital marketing platforms if a new animal is moving in, an enclosure is being upgraded, or a new animal encounter is being introduced.

You can achieve a lot with video content.

The importance of video content in social media has grown across various social networks. Internet surfers are increasingly focused on watching videos.  You may achieve a lot of reach and engagement by using video to show your audience brief moments from the days of their favourite animals, to update them on conservation activities, and to showcase new enclosures.

Going live is the new trend

Utilising live broadcasting can enable you to exponentially increase your social media reach. Take into account details like behind-the-scenes video of caretakers preparing large cats’ meals or the debut of newcomers. Live streaming will continue to grow your popularity, and you have to come up with new ideas to keep your audience engaged.

Give competitive posts

Social media works for competitions. They can increase actual interaction since they are simple to access and share with people who might find them interesting. The finest competitions are interactive ones that let you control user-generated material.

Give your social media followers the opportunity to learn about seasonal deals early.

Give early access to discounts and coupons to your social media followers as a way to thank them for following you. Don’t forget to change your page design during the holidays. You could certainly add a festive flair to your profile and banner photographs for Christmas. By doing this, you’ll be able to keep your audience interested off-season.

Personalised Appeal

The social media presence of any company should be friendly and welcoming. The cover photo, bio, and profile photo should all convey a friendly atmosphere. A company that is successful gives its followers the impression that they are online friends.

Wildlife and safari parks should like and remark on the pictures, posts, and reviews that people share on their accounts in order to appear more human online. Interact with readers in the comments and get to know them by name. As soon as you can, respond to direct messages to keep your reputation intact.

Wildlife and safari parks should make an effort to engage with their fans in order to make them feel important.

Adult-Only Activities

While spending the day at the wildlife and safari parks may be wonderful family time, some families are unable to take advantage of everything that the wildlife and safari parks has to offer due to the presence of young children. This issue may be resolved by holding adult-only activities at your wildlife park. Because you want everyone to enjoy their visit to wildlife and safari parks, some zoos are reluctant to host activities that are exclusively open to adults. Some zoos, however, circumvent that by hosting adult night at the zoo.

Safari parks stay open longer to accommodate adult visitors during an adult night. Several times every month, you can hostg “Adult Night Out at the Zoo,” which begins at 6:00 pm. Customers may enjoy food, drinks, and animals in an area devoid of children. You also provide adult entertainment.

Try to Attract Locals

It will be far more important to emphasise conservation efforts and distinctive safari park experiences in order to draw in locals. However, it’s crucial that parks use social media and video platforms like YouTube, Facebook, Instagram, and others to spread this message online.  Travel hack videos are becoming more popular on digital platforms and if you can create these videos, it will be a great advantage for you.

Telling stories is one approach to embrace the conservation movement while engaging viewers on social media. Zoos should highlight cases of saved or abandoned animals to illustrate how they are saving animal lives and preserving the longevity of biodiversity. Videos can be shared through social media, the website, and YouTube.

It’s crucial to have a solid membership strategy while trying to draw in locals. Creating membership benefits is one method to increase return visits. Offer “bring a friend” incentives, host exclusive member-only gatherings, and connect with your members by sharing information about the animals and nature they are interested in.