Digital Marketing Strategy for Canoe & Kayak Rental Service

Social Media Marketing is one of the best digital marketing strategy for canoe and kayak rental service. Create pages on all social media channels to receive reservations from where your potential clients are already available. Utilising social media platforms will help you get more comments, shares, likes, and subscribers on your postings. Post images and content using a variety of hashtags. Create posts where you customers will engage in the comment section, thus it will provide you a chance to interact with your potential clients.

To promote current specials and deals, you might use your social media networks. This may be a fantastic approach to get the word out and encourage sharing among users.

Providing options for customers to offer feedback and spread the word about you might be beneficial for canoe and kayak rental agencies. This might happen via a comment on your Facebook page or a tagged Instagram snap.

Additionally, social media gives people the chance to organise freebies and competitions. These can improve consumer satisfaction and help you grow your fan base while also raising brand recognition.

Promote The Big Picture Rather Than Just The Rental Of Your Canoe and Kayak

Includes video, pictures, and in-depth product descriptions. You can also add a map which will help in making it simple to arrange a tour in advance.

It’s obvious that those wishing to rent a canoe or kayak like being outside, having fun on the water, and seeing new places from a scenic vantage point. Remember to show customers the highlights in addition to providing the necessary information (such as what kinds of canoe and kayaks are available for rental, costs, timings, and availability). What view locations are accessible by paddling? What kinds of animals can they see? Which dockside restaurants are the best?

What view locations are accessible by paddling? What kinds of animals can they see? How about great swimming holes or undiscovered coves to discover? As an   expert on the area’s hidden jewels, therefore leverage this expertise to sell your business to prospective clients.

Use your local expertise to demonstrate to prospective consumers what a terrific time they will have by saying, “You know the gems of the region better than anybody.”

Create a more comprehensive picture of the complete experience on your website, social media channels and in your digital marketing strategy of canoe and kayak rental service by using high-quality images, video, or even something as straightforward as a list of the things visitors will see or learn. 

Make Use Of Instagram’s Power

Images with text overlays are one type of post that performs well on Instagram. The wording can be a motivational saying or a lighthearted proclamation that fits with the tone and goals of your company.

A significant number of people use Instagram every month. That is a large number of eyes. As a canoe and kayak rental service company, there are plenty of fantastic photo possibilities all around you. Make use of this to your benefit!

Encourage clients to record their experiences in images or videos, and urge them to use your brand’s Instagram name or unique hashtag (or both).

Create instructional or how-to content- Which types of advice may you give to your audience? Would a video showing how to get back in your kayak after falling out be helpful?

Images from the backstage- These might be photos of or by your staff.

Motivating pictures- Use a text overlay on some of your best images, and pick quotations that are consistent with the identity and goals of your business.

Remember- Posts with at least one hashtag to receive greater interaction on average. Use hashtags that mention the city and state where your canoe & kayak rental service is located as a rental business.

Show off your greatest guides in the region.

Finding the finest guides and keeping them on board is a crucial aspect of a successful business. These are the guys and gals that are out on the raft because they genuinely enjoy their jobs and enjoy sharing the thrill with others, not because they enjoy the appeal of not having to go to an office.

You might have a team page on your website with a picture and some content introducing each guide. You might discuss their background or experience, the reason they became interested in rafting or kayaking, or even their preferred aspect of the profession or location on the river.

It all comes down to the experience.

By offering the greatest rafting or kayaking tours, your company will market itself. And so will your contented clients. Make every journey as delightful as you can for the customer by concentrating on their amusement, treating each trip as a unique experience.

Although word-of-mouth is incredibly effective, it has both good and bad sides. Because of this, it’s vital to make sure that a consumer has a favourable experience. You already know the drill: put safety first, then fun. Get patrons to brag about how wonderful it is to everybody and everyone.