Digital Marketing Strategies for Event Ticket Sellers

Social media is an integral part of our daily lives.

The majority of people use social media on a daily basis, and you can use it to promote your events. It will increase the visibility of your event and help you sell tickets quickly.

Promoting events on social media will generate interest and make people want to learn more about the event and purchase tickets. Interest is essential in selling tickets, and social media can help you generate it.

Make videos that get people talking.

While using event videos to boost online ticket sales, concentrate on three videos: two before the event and one after. You should create short teaser videos that provide glimpses of your event, and experiment with deadlines to make your event more attractive.

Focus on creating a ticket launch video before the start of your event to promote registrations, build buzz, and create interest among your customers. After a few days, send a reminder video that addresses frequently asked questions by attendees in the run-up to the event.

This can help to increase registrations and ticket sales.

After your event, make a fantastic video that captures the memorable moments and serves as a strong marketing portfolio for your next event.

Create a sense of urgency by mentioning ticket scarcity.

To accomplish this, you can create short teaser videos that provide glimpses of your event and experiment with deadline variations to make your event more appealing. Even the most ardent procrastinators may be persuaded to buy a ticket rather than wait until the last day.

Customers may be persuaded to purchase tickets if there are few available, especially if you sell VIP ticket packages or incorporate add-on experiences. Providing limited early bird tickets for events, as well as first-row seating at live shows, are two examples.

Encourage performers to participate in your promotional efforts.

Promote your events by your key performers.Make the most of every audience within your reach by encouraging your key performers to promote your event to their own followers. 

You can certainly push this strategy even further by providing your performers with specific instructions to share across their social media platforms.

Provide Promotions

Everyone enjoys deals and discounts!

Discounts such as early bird specials, promotional codes, and multiple-ticket offers can encourage people to buy.

Promotions are an efficient way to attract new customers and reward existing ones.

Begin a Contest

If your employees participate, ticket sales will increase tenfold. Allow them to use their own social media channels to publicise the event. Make it a contest to make their efforts worthwhile. Provide an incentive to those whose referrals result in X number of sales. Depending on your budget, the incentive could be as simple as a gift card or as extravagant as a paid vacation.

Similarly, you can promote a group effort and offer an incentive to the entire group if everyone’s collective efforts result in the sale of X tickets. The incentive could be a catered office party or a bonus.

Perks

Tempt your customers by providing a variety of tickets and benefits that are included in the admission price. There is no limit to the number of ticket types you can create.

Discounted tickets are always a good seller, but increase the value with extras like food and drink with admission, early-bird and last-minute deals. These extras are not only a great way to build long-term patron relationships, but they also encourage attendees to document their time at your event and stay in the loop.