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Read MoreBecome a Beach Resort Staycation Destination Using This Winning Digital Marketing Strategy.
You can’t continue to ignore the new methods by which travellers are making their reservations. It is carried out online, with thorough research and thoughtful purchasing. After all, your guests aren’t just coming to your resort to get away from work.
They’re coming to enjoy a relaxing vacation.
This implies that before deciding whether to book a stay with you, the traveller will check out your website, the ratings of your resort, and what you have to offer. Before making a choice, they will also evaluate you against your competitors. Although price will influence, but usually won’t be the decisive factor.
Your resort has to stand out from the crowd here.
Without further ado, let’s look at some digital marketing strategies for Beach resorts you may use to beat the competition and attract bookings from potential customers.
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Invest in your Beach Resort Website
A beach resort website is the first impression you will make on prospective travellers or guest. It has to be inviting, informative, and most importantly, fun.
You’re not creating a brochure for a real estate company. Your website is a representation of who you are, what you’re offering, and how you do business.
If you haven’t invested in your website yet, it’s high time to do so. You will have to spend time and money on it, but it will pay off.
Beach resorts are a unique type of hotel. There is no denying that. They are built for the sole purpose of letting guests relax and unwind.
In other words, they are a luxury resort, not a normal hotel.
When you are trying to appeal to this particular clientele, it’s important to consider the kind of things they are looking for when booking.
For example, it is common for guests to want to know the kind of activities available.
- Will they be able to swim with dolphins?
- Will they be able to go whale watching?
These are the types of questions guests will want to know, and if they are not provided with the answers, they will not be interested in booking with you.
A primary focus in any digital marketing strategies for beach resorts should be to put guests at ease by making them aware that there is a defined safety policy that is followed. Potential customers are more inclined to make a reservation with you if they feel safer.
Make sure your website is optimised for Mobile Devices.
If your website doesn’t work on mobile devices, you’re missing out on a large number of potential customers. As the digital world grows, more and more people are searching for information on their phones. If your site is difficult to navigate on a small screen, your chances of success will plummet.
Here are some tips to get your beach resort website up and running:
- Be user-friendly
- Create a website that’s easy to navigate
- Have a clear call to action
- Have a contact form
- Include a map of your resort
- Include a reservation calendar
- Try to be Flexible With Booking Dates
- Put a FAQ section
- Add attractive pictures
- Keep clear cancellation policies
Leverage SEO For Beach Resorts
As a beach resort, you’re in a very competitive market. If you don’t leverage SEO, you’ll get stuck at the bottom of Google. It’s very hard to get a top position on page one.
You need to optimise your website and your content for the search engine. To do this, you’ll have to invest some time and money.
For example, you’ll have to create new pages on your website that will include your resort’s services, rooms, and amenities. These pages will be optimised with the same keywords that the searchers used.
You’ll also want to make sure that you’ve included the right meta descriptions for each page. This is an area where many resorts get it wrong. They don’t give a good description of their rooms, and this can cost you.
To drive more traffic to your site, you’ll want to create a lot of valuable content. You’ll need to share your best images, videos, and text.
You can create a lot of content. When you do this, your articles, reviews, and guides will get indexed and get a higher search ranking.
Link building is also important because it helps with ranking. If you want to rank well for a specific keyword, you’ll need a lot of links pointing to your website.
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Boost reservations for your beach resort through social media marketing
Social media is a powerful tool in the digital world. It helps your business reach a vast array of people. But you can’t just post whatever you want and expect to see results.
In social media, first impressions count! Your cover photo will be the first thing your followers see when they arrive on your Facebook Page. So it’s imperative that it reflects who you are and what you offer. Choose a front cover that focuses on all the amazing things about your resort. A Birdseye view of the facilities of your beach resort might be used to visually allure its target customer.
Facebook is a social network that fosters relationships. Growing brand loyalty requires educating your customers about your neighbourhood and the culture you wish to convey to visitors. Your followers will see that you are open for business and that they are welcome at any time of the year if you regularly publish on your page.
You want your community to interact with you, share your content, and eventually become interested enough to reserve a trip to your resort.
Creating a solid and well-researched content plan will ensure authority among your competitors as well as a considerable increase in the number of followers.
In order to personalise your business to your customers’ demands, you must thoroughly understand your market. Making polls will make your page active as well as give you insight into people’s travel aspirations.
People generally appreciate giveaways!
Contests are a fantastic way to increase your loyal following. Why not include a monthly present to one lucky fan after adhering to a few rules that will boost both your engagement and popularity?
Regularly post stories of your resort’s activities on Instagram to keep the page active. Utilise polls to engage followers in your stories. Gather your follower’s opinions on many topics related to the kind of travel and hospitality they prefer. Invite influencers to your resort and have them go live on your Instagram Stories.
Utilise PPC to Increase Your Beach Resorts Visibility
PPC or Pay-per-click advertising is a type of paid advertising in which a business pays a fee every time someone clicks on an ad.
You can use this to your advantage to boost your chances of booking. If you’re a hotel or resort that offers package deals, you should use PPC to promote the discounts.
For example, if you’re offering a discount for a weekend stay, you can set up a campaign that displays a banner ad or a text ad when potential customers click on the links a certain fee will be charged.
By doing this, you’ll increase the chances of your customers taking action, and they’ll most likely convert into bookings.
You must determine your target market and budget before you launch a campaign.
You should research your competitors as well. To find out what works for them, look through their advertisements. Try employing comparable strategies as well. An effective approach will enable you to increase your revenue. You can promote your beach resort through Google Ads.
To prevent money from being wasted, you should closely monitor your campaigns. By carefully geotargeting, conducting keyword research, and using more focused offers and ad groups, you may maximise your return on ad spend.
How Can Livelong Digital Help You to Grow Your Beach Resort?
We have a group of professionals who can assist you in reaching more prospective customers. We will work with you to develop a website that effectively reaches more potential customers.
We have an SEO team that can help you to increase the number of potential customers that visit your website. We are also well-suited to assist you in boosting the amount of prospective customers that visit your website.
Whether you want to attract new customers or want the previous customers to keep visiting, your success will depend on how well you understand digital marketing. Our suggestions have worked for many beach resorts because they keep growing.
Livelong Digital is the best at everything they do.
Our company has an excellent track record in social media marketing, search engine optimisation, website design, email marketing and more.
We are experts in web and UI/UX design for resorts’ digital marketing, and one of our services will definitely help you come up with a strategy that will enable you to accomplish your objectives.
Let’s Work Together
The best way to increase your revenue is to create a great experience for your customers.
There are plenty of digital strategies you can use to achieve success.
You can start by leveraging your existing online marketing campaigns. Or, you can build a new strategy from scratch. Either way, you’ll need to have the right tools in place to maximise the return on your investment.
So, if your beach resort considers having a strong online presence to be important, get in touch with Livelong Digital.
To learn more about digital marketing for beach resorts, check out this free Ebook.
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