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Read MoreLearn the secrets of a Boutique Hotel Digital Marketing Strategy That Will Have Your Hotel Booked Every Single Month of the Year.
A boutique hotel is one of the most attractive options for vacationers. There’s something special about staying in a small, unique hotel with only a handful of rooms.
But how can you stand out from the crowd? And how do you get guests to book their next trip with you instead of your competitors down the road?
The common tourist is now a diligent planner with very high expectations. In order to succeed in this digital age, you must be able to sell experiences online in addition to hotel rooms.
- You need to captivate the audience’s imagination with exciting pictures and videos they can thumb through.
- Your ratings and reviews need to show that you are credible.
- Your booking procedures must be smooth and nearly effortless.
- You must offer outstanding online customer assistance.
Every visitor wants to stay in the most luxurious accommodations that are priced appropriately in their destination.
This is why hotels need to use these digital marketing strategies for Boutique hotels effectively. But with limited resources, they often fail to do so.
With this in mind, we have compiled a list of strategies to help you improve your boutique hotel’s online presence.
If you want to book more reservations and make more money, keep reading!
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Create a curated online experience through your website
The most successful boutique hotels on the internet are those who know what they’re doing. They understand that the success of their business is reliant on the success of their website.
As a boutique hotel, your website should create a personalised, curated online experience. The key to making this work is to understand that the hotel’s website is the cornerstone of the entire brand. It is where you introduce the hotel’s personality, and it’s the place where you start building your relationship with potential guests.
Your digital marketing approach should start here. An immersive website portrays the experience of staying at your hotel through digital means. It’s should be a user-friendly platform that offers answers to all the questions a visitor might have about the area, your amenities and any day trips available before they consider asking them.
Each page needs to be created with appealing images, moving videos, and carefully selected content that helps the traveller pick your spot, over the competition…
You have complete creative control over how your story is presented on your website. Its functionality, theme, and style are all up to you. The majority of contemporary website builders let you use as much creativity as you like and remove all limitations in terms of design. Livelong Digital can help you make a website that will speak for your boutique hotel.
Utilise a "mobile-first" strategy
Boutique hotels must make sure that the functionality, user experience, and design of their mobile websites adhere to best practices. For example, there should be mobile-optimised booking widgets and reservation engine links, all phone numbers should be click-to-call to the reservations desk or receptionist, and the website should be concise and to the point, putting the most crucial information first.
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Keep Your Exclusiveness, Add Value, and Avoid Discounts:
Discount rates prevents Boutique hotels from attaining their full potential or their intended clientele.
However, discounts can be deceptive and degrade the boutique hotel’s overall customer perception by appealing to a less affluent audience and/or building a tendency in consumers to always search for that lower price.
The exclusivity of boutique hotels should be upheld by providing compelling value propositions for all of their special offers. Instead of offering discounts, try offering value-added services like reduced suite upgrades, late check-outs, free Wi-Fi, and dining credits to tempt potential customers.
Connect with Business Travellers
Even if vacationers in the boutique travel sector is rapidly expanding, but business travellers should also be viewed as the ideal target market. Business travellers often have large budgets, and they want the conveniences of home while away, and travel frequently depending on the work or client.
Update your website with all the facilities for business travellers available in your boutique hotel. Create landing pages that contain business-specific content, higher-ADR suites with more useful amenities, an extended stay request form, and details about groups wishing to organise their upcoming events.
Update listings on well-known travel websites
People frequently use a variety of travel websites to look for boutique hotels. The key players in this sector include Google, Facebook, Yelp, and TripAdvisor.
Additionally, there are specialised hotel websites like Boutique Hotel.
The best approach is to consistently update your hotel listings across all of these important websites. The following details regarding your hotel should be in your listing:
- Contact information
- Your postal code
- Photos
- Links to your website and social media profiles with your logo
- The name of your hotel
SEO for your Boutique Hotel
Every hotel owner knows that when they spend time on creating a hotel website, their hotel booking rates plummet.
Why is that?
Because their website isn’t optimised for conversions. If you don’t use SEO, your website will remain at the bottom of Google. Obtaining the top spot on page one is quite difficult.
Your website and content need to be optimised for search engines. You’ll need to put some time and money into this.
For instance, you’ll need to add additional pages to your website listing the amenities, services, and accommodations available at your boutique hotel. The same keywords that the searchers selected will be used to optimise these pages.
Additionally, you should confirm that each page has the appropriate Meta descriptions. Many hotels make mistakes in this area.
You should produce a ton of valuable content if you want to increase visitors to your website. You must contribute your best material, photos, and videos.
Your articles, reviews, and guides will be indexed and given a higher search ranking if you do this.
An abundance of links connecting to your website is necessary if you want to score highly for a particular keyword.
The good news is that there are a few ways to “simulate” the power of SEO.
If you’re thinking “going viral on purpose is impossible,” you’re thinking too hard. You don’t need to create a video or photo that goes viral for millions of views overnight. Instead, share content with the right audience in the right way, and it can significantly increase your traffic.
There are a few ways of “simulating” virality, which involve a bit of investment. For example, you can pay an influencer to shout out a link to an article their audience will like, or you can run ads such as Facebook ads.
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Use Social Media Marketing for telling your boutique hotel's story
Social media marketing is one of the best ways to promote your hotel. It gives you the opportunity to show off your brand’s personality and your brand’s uniqueness.
Here are some ways that social media marketing can help your boutique hotel:
- Increase your brand awareness
- Generate more leads and bookings
- Engage your audience
- Increase your hotel’s SEO
- Improve your hotel’s conversion rate
- Create buzz around your boutique hotel
- Create brand awareness
- Increase your hotel’s ROI
- Showcase your hotel’s uniqueness
- Increase your hotel’s brand loyalty
- Get more referrals
- Increase your hotel’s word of mouth
A boutique hotel stands out from others in the local market since the vast majority of them are independent, standalone buildings.
Take stock of what your boutique hotel offers that others might not, and capitalise on that on social media, before developing a new social media plan. To highlight the distinctive qualities and undiscovered jewels of your hotel on social media, think about deploying promoted Facebook posts or pinned tweets.
These titbits of your boutique hotels should be made in a way that is excellent for social media content, especially on visual platforms like Instagram and Pinterest. Examples include an on-site artisan coffee bar, first-rate amenities, or a lobby filled with interesting arts.
It’s a good idea to keep a running list of regular visitors and VIPS so that you can welcome them with a quick tweet when they show up.
Visuals are essential in social media marketing, so make sure you have a library of expert photography showcasing both your hotel’s main amenities, like pictures of lavish rooms, but also take the time to capture the details, like special decor details, or standout services like tea and cake upon arrival.
Observe the following guidelines when posting photos on social media:
- Avoid overlaying images with text or logos; let the pictures speak for themselves.
- Make sure all of your photographs are of high quality; crooked, blurry, or distorted images give off the wrong impression.
- Use real images to demonstrate the authenticity of your offering rather than stock photos.
Email Marketing For Your Boutique Hotel to Improve Guest Experience
It’s 2018, and we’ve moved on from traditional email marketing. The days of blasting emails to your mailing lists and expecting conversions are long gone.
Today’s consumers expect brands to deliver information that is useful and engaging. As a result, they expect to receive emails that are personalised and relevant.
Email marketing is one of the most effective forms of marketing, and it’s important that you’re using it correctly.
Email marketing is one of the best ways to boost brand awareness and drive more guests to your boutique hotel.
You can use email marketing to send out promotions, and other useful information. In addition, you can also use email marketing to build a relationship with your audience and increase customer trust.
Here are a few examples of what you can do with email marketing:
- Promotion of a new service
- Offering exclusive deals
- Announcements of upcoming events
- Event reminders
- Newsletters
You can also use email marketing to gather feedback.
For example, you can ask your guests if they would like to see more content like this. You can also send out surveys to your guests to see what they like and dislike about your boutique hotel.
How Can Livelong Digital Help You to Grow Your Boutique Hotel?
We have a team of experts who can help you reach more potential clients. Together, we will create a website that successfully reaches more potential clients.
You will get more potential clients to visit your website by working with our SEO experts. We are also equipped to assist you in increasing the number of potential clients who visit your website.
Whether you want to attract new customers or want the previous customers to keep visiting, your success will depend on how well you understand digital marketing. Our suggestions have worked for many boutique hotels because they keep growing.
Livelong Digital is the best at everything they do.
Our company has an excellent track record in social media marketing, search engine optimisation, website design, email marketing and more.
We are experts in web and UI/UX design for resorts’ digital marketing, and one of our services will definitely help you come up with a strategy that will enable you to accomplish your objectives.
Let’s Work Together
The secret of any successful online business strategy is to be focused and laser-focused on what you want to achieve.
You can get started by making use of your current online marketing initiatives. Or you may start from scratch and develop a fresh plan. In order to maximise the return on your investment, you must have the proper tools available.
So, get in touch with Livelong Digital if your boutique hotel believes that having a strong online presence is crucial.
Check out this free ebook to discover more about digital marketing for boutique hotel.
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