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Read MoreSkyrocket Your Barbershop Growth With These Digital Marketing Strategies for Barbershops..
If you’re running a barber shop, you have your hands full. It’s hard enough just making sure your customers are satisfied with their haircuts. Now you have to worry about marketing too.
A local barbershop is a hot commodity. It’s a place where people go to relax and to get a quality haircut, and they’re willing to pay for it. To give your barbershop a competitive edge, you need to step up your game and develop a strategic digital marketing plan for your barbershop.
When you have a customer coming to your barbershop for the first time, how do you get them to come back? That’s where the magic happens and that’s why you need these digital marketing strategies for barber shop.
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Website Design For Barber Shops
First impressions count, and when you’re a local business, your website is often your first impression.
While you might think that your barbershop doesn’t need a website, the truth is that every business needs a website. Even if you’re just starting out, you should have a simple website with a few pages.
A website is the most powerful tool you have at your disposal when it comes to getting repeat customers. When someone walks into your barbershop for the first time, they’re going to look around.
The most important thing about your website is that it’s easy to navigate. When a customer comes to your website, they shouldn’t have to work to figure out what they’re looking for.
A good website design is a website that’s visually appealing. The colours, the font, and the layout should all be simple and clean.
Don’t forget about mobile optimisation. While it’s still not common practice, many customers are using their smartphones to find your business. You can’t afford to miss out on this market.
The site should also include a way to provide the best service possible. For example, you could offer a “happy hour” every Wednesday at 4 pm, or you could host live Q&A sessions every month.
You can also showcase some of your favourite old work from Your Barber Portfolio.
These are just a couple of examples of how you can use your website to engage your customers.
The question on your customer’s mind is always- “If you can’t take care of your appearance, how are you going to take care of mine?”
Online booking
Customers nowadays are eager to use online and advance booking services.
Because they can reserve a seat for themselves even in rush hours, this will delight your clients as they will get to know the exact time of the service. As they can view your open time slots in real-time, it will get you more bookings as a result more revenue.
Without having to call or message you, it just makes it simpler for people to identify and reserve a time window that works for them. Along with reducing the burden associated with scheduling and customer management, it also aids in the growth of your barbershop business.
And if people can self-serve, they will treasure this convenience and this creates a recurring income stream for you.
SEO – Organic Traffic for Barber Shops
Search engine optimisation is a powerful tool that you can use to determine exactly what keywords people are searching for. By analysing those keywords, you can make improvements to your website, which will lead to more traffic.
The process of optimising your website is pretty simple. All you need to do is research keywords and write content around those keywords.
For example, if you’re an owner of a barbershop, you can create a blog post titled “10 things people are searching for when they want to find a new barbershop.” You can then use the keywords you found to add SEO keywords to your site, such as “best barbershop,” “best barber shops,” “best barber shops in Melbourne” and so on.
Master Social Media Marketing for Barber Shops
Barbershops are a popular destination for social media users. They have a loyal following and the opportunity to grow it further by harnessing the power of social media.
There are a few ways to leverage social media to promote your barbershop. The best way is to get creative. There is a lot of potential out there, and it’s up to you to make the most out of it.
If you’re looking to build a community around your business, you’ll need to focus on building relationships, and a strong presence on social media is a great way to do it.
Here are several ways to start leveraging social media to promote your barbershop:
Have a social media profile
A social media profile is a good way to get your name out there, and it helps your followers know what your business is all about. You can build this profile for free, or you can invest in premium Facebook pages and other paid options.
Create engaging posts
Use social media to promote your barbershop, and don’t just post to the wall. You can write articles, video blogs, and image galleries.
Be consistent
People follow businesses that are consistent. Post consistently to social media, and pay attention to your follower count. If you post too much or post the same thing too often, they’ll get bored.
Build a following
Start conversations and engage with your audience. This could be a forum, Facebook group, Twitter conversation, or even a comment on a blog post.
Pay attention to your competitors
You may not be able to copy their strategy, but you can learn from it. Understand how your competitors are engaging with their followers, and you’ll have an idea of what works and what doesn’t.
Leverage contests and giveaways
Free things attract everyone. Be the one to provide it. Set up a raffle draw for a free haircut, shave, style, or colour. Or perhaps you wish to advertise a product you have? Post a picture of the item and inform your followers that they may enter to win it for free for each like, comment, and share.
Update Stories on your social media profile
Hair styling is one of the few services that are better adapted to the “selfie” culture of social media. Ask your customers to post a selfie with your shop in it when they are pleased with their new haircut. It’s cost-free marketing that works.
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PPC & Google Ads for Barber Shops
When someone comes to your barbershop for the first time, you need to get them to come back again. And you can’t rely on word-of-mouth.
That’s why you need to invest in a digital marketing strategy for Barber Shops that includes pay-per-click (PPC) advertising.
A lot of barbershops don’t realise that PPC is an excellent way of getting new customers to your shop. Not only does it help you find new customers, it helps you convert them into loyal patrons.
You’ve got to know your target audience. You need to think about their interests and hobbies. Then, you need to figure out what keywords they’re searching for.
Once you’ve found the right keywords, you’ll need to set up a Google Ads campaign that targets the right audience.
The beauty of PPC is that you don’t have to spend a ton of money. You can easily start small with Google’s free campaign setup.
As your business grows, you can scale up to more sophisticated campaigns that optimise for conversion rates.
Email Marketing For Barber Shops
A newsletter is a great way to connect with your clients and generate repeat business. It can be an effective way to drive revenue by offering a monthly discount or a service that they can’t find elsewhere.
To make the most of your email newsletters, it’s important to have a good email list. The better you can segment your list, the more relevant your emails can be.
For example, if you offer hair extensions, then you can target only people who have already bought a wig. If you’re a local barbershop, you can segment your list by location to send targeted emails.
And there’s more…
Provide discounts
People will continue to talk about your barber shop if you offer them your loyalty program. A solid money-saving tip is harder for people not to pass along to their friends.
The main benefit of loyalty programs is that they are quite effective at attracting and keeping repeat customers. A loyalty program at your barbershop may maintain customer satisfaction and help them feel valued.
How Can Livelong Digital Support Your Barber Shop's Growth?
Your understanding of digital marketing will be crucial to your success whether it comes to launching a business or growing an existing one.
Due to the fact that they keep potential customers coming in and leaving favourable reviews, our ideas have been successful for numerous barber shops.
Livelong Digital values their clients and their needs.
Our business has a successful track record in website design, search engine optimisation, and social media marketing.
We are professionals in Web and UI/UX design for beauty salon digital marketing, and one of our services is assisting you in creating a plan to help you reach your goals.
Everything you need is available in one place.
Let’s Work Together
You need to have a clear understanding of what your target audience is looking for, and then use that information to develop a plan that will allow you to provide exactly what they want. This is where the magic happens.
The key to making money is having a plan. But you can’t just wing it. You have to make sure you’re getting the right kind of traffic to your site and for that you need to hire experts. You have to set goals and stick to them. You have to be consistent.
Livelong Digital can help you to grow your adoption agency.
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