Digital Marketing Strategies for Candle Store

Many small businesses believe that having an active social media presence (or website) places them where they need to be, but they overlook a crucial social media concept.

Being Social.

Repeatedly sharing images of candles won’t make you stand out; social selflessness will.

Reduce the amount of self-centred promotion and thoughtfully plan out posts that are focused on what your job accomplishes for your clients. Nobody is really interested in what you’ve accomplished. To hold your audience’s interest, you must strike a balance between those two things.

Interact outside of your page. You have reduced your job to mere “media” if you never interact with other brands or customers or leave your page to remark, like, or engage with them. If you get along with others, social media will function best for you. Just keep in mind that crafting candles puts community over competition. Customers are purchasing a variety of candles from different companies, so there is enough market share for everyone.

Embrace the Busy Season

In this industry, having a firm command of your calendar will serve you well. There are many seasons during the year when candle sales soar, so it’s crucial to know when to purchase a few extra pounds of wax.

Here is a straightforward formula: Season = Scent!

When business is slow, sell candles.

Do not let the lean months depress you. The moment is not now to scale back your marketing initiatives. Promote the products that are most successful year-round and concentrate on those.

Here are some suggestions for slow-season marketing:

• Give your email list members a discount
• Send token presents to clients celebrating birthdays
• Encourage the use of gifts for graduates or teachers.
• Use enigmatic holidays as a comedic pretext for interesting advertisements.
• During these times, continue posting on social media to keep everyone’s favourite candle shop “top of mind.”

Candlelight vigils

A host/guest event known as a “candle party” is another excellent approach to promoting your candle company. This type of event can be expensive, especially if you’re purchasing food and beverages for everyone who attends, but it has the potential to be highly successful.

You should invite folks you already know because they will likely bring a friend or two, which makes planning simpler. In order to increase the likelihood that attendees would agree to a later request to buy something, make sure you have some candles on hand at this event!

By asking around or conducting some research, learn which sorts of candles are most popular with people in your area.

Launch a program for affiliates

One of the easiest methods to market your candle business without spending a lot of time or money on overhead is through an affiliate network. It simply entails locating clients eager to promote your products to their social media followers in exchange for a charge that you should decide on in advance.

Whatever you believe will work best for what you have to offer right now, compensation can be based on sales, clicks, visits, etc.

Utilise influencers

The use of influencer marketing, which involves approaching people with sizable followings and persuading them to spread the word, is a terrific way to advertise your candle business. More visibility for your business will result from this, but if influencers partner with you, you’ll need to pay them.