Digital Marketing Strategy for Tattoo Shops

Tattoo artists are artists that focus on creating aesthetically pleasing tattoos for their customers. While some customers like abstract designs, others want tattoos that are written. On one hand, some clients want their tattoo to be large, while on the other, some customers want their tattoo to be little. Overall, there is a huge market demand for tattoo artists. If you have incredible tattoo design talent, you will undoubtedly want to stand out in this crowded industry and have your name included among the best tattoo shops. You undoubtedly want some exposure for your amazing artistic and creative abilities.

You need a web presence since, no matter how talented and dedicated you are, nothing will matter if no one knows about your tattoo shop and your abilities.

Your ultimate objective must be to continually reach more individuals if you are to be successful. By putting some digital marketing methods into practice, you’ll be able to target and connect with your potential customers. It’s crucial to be noticeable in the market if you want to connect with more individuals and generate a sizable amount of income.

Your ability to succeed online depends on how visible you are. You might look for expert support and help to get these strategies performed effectively for successful results in order to acquire the exposure you deserve and to adopt digital marketing strategy for tattoo shops.

Digital Marketing Strategy For Tattoo Shops

Make a website that serves as the centre of conversions

Your website needs to be well-organised for the consumer journey. This calls for pointing customers in the direction of the information they need to make a decision as quickly as possible. The most important information ought to be accessible. Navigation should be straightforward. Customer reviews are required. Regular calls to action are necessary. Visitors shouldn’t have any trouble contacting you by phone or email. Your tattoo shop’s website must support each user’s preferred method of communication.

When creating a website for your tattoo shop, you need to make sure that it is not only visually appealing but also simple to use. For a good user experience, personalization of home pages is becoming more and more crucial. Additionally, it’s critical to check that the pages are focused on generating inquiries and sales. You can think about allowing your clients to log in so they can view information about their plans and ideas that are tailored to their requirements.

Here is a list you could use as a guide:

  1. To start, make sure your website is fully packed with stuff that distinguish your tattoo shop as a brand. Display your personal sense of style.
  2. Upload a photo gallery and display the artist portfolios.
  3. Client references to demonstrate your professionalism and responsibility.
  4. Include a contact form on your website so that visitors can become leads, and include links to all of your social media accounts.
  5. In addition to your store, your website can also sell some goods. Your clients might find this appealing because it fosters a sense of community.
  6. Do include a call to action (CTA) encouraging visitors to schedule an appointment if they decide to get a tattoo.

Have a system for online booking

Incorporating an online booking system is a great digital Marketing Strategy for tattoo shops.

You can concentrate more on your daily tasks while your clients book a seat for themselves and view the available slots in real-time. You no longer have to stop what you’re doing to answer the phone or make an appointment.

You can add your tattoo shop’s name, logo, services, costs, hours of operation, and a custom photo to your website. Additionally, you can incorporate systems with which you can get payments in whole or deposits from clients .

Improve the look of your tattoo portfolio and communicate with potential customers.

Your tattoo portfolio informs customers about the kind of tattoos and services you provide at your place of business.

Are you or your company a general or specialised tattoo service provider? Some tattoo artists provide all kinds of tattoos. Others focus on a single industry.

If you think you’ve tried everything in terms of marketing but your clientele is still small, it might be best to broaden your tattoo business.

Animal and pet tattoos, sketch, portrait, line contour, cartoon, 3D, abstract, micro, miniature, aesthetic, geometric, Japanese, blackwork, rubbish, and realistic tattoos are a few of the possibilities you can look into.

Utilise testimonials and reviews.

One of the most crucial things customers take into account when determining who to contact during making a tattoo is reviews. In fact, most of the customers believe reviews to be “extremely essential,” and they are more inclined to consider getting a tattoo from a tattoo shop that has good reviews.

Of course, it might be uncomfortable to request a review from a customer.

Once you start getting good feedback, don’t be hesitant to brag about yourself.Share customer feedback and testimonials on your social media channels without coming off as spammy, and highlight them on your website, either on the main page or a separate testimonials page.

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Digital Marketing Strategy for Tattoo Shops

Search Engine Optimisation for Tattoo Shop

SEO is a must for digital marketing strategy for tattoo shops. Tattoo shops now face greater competition than ever. They frequently face competition from domestic and foreign tattoo artists, local rivals, and an increasing number of rating websites. It’s not simple to become the best tattoo shop in your industry, but there are a variety of SEO tactics you may use to beat out your rivals.

SEO has become quite complicated. Your website manager cannot pick it up on the go. Perhaps it is preferable to get advice from an expert. It’s also neither cheap or a quick cure, but the rewards far exceed the work required to get there.Your Google exposure will improve by doing SEO; this will lead to more natural traffic and, eventually, more bookings from those who were just looking. It is essential to the accomplishment of your entire marketing plan.

Add Your Business to Google My Business

By adding your business details to Google Maps, Search, and other Google properties with Google My Business, you may increase the visibility of your tattoo shops through local SEO.

Once you’ve completed that, you may ask your customers to look you up on Google and post reviews. This will raise your likelihood of attracting additional clients. Use stickers or other printed marketing materials in your tattoo shop to ask customers to post reviews if you don’t want to tell them directly.

Make sure your sticker includes all the locations where your clients can discover you, read their reviews, and tag you in their pictures.

Start off with keyword research.

You should concentrate on long-tail keywords when conducting keyword research. These are search-intent-specific keywords, which are those with three words or more. “Tattoo shop in Melbourne” is an illustration of a long-tail keyword.

It can be challenging to ascertain the precise query that someone is looking for when they use a more general search word like “tattoo shop.”

However, it’s obvious that someone wants to know about a tattoo shop in the Melbourne region if they search for “tattoo shops in Melbourne.”

Long-tail keywords will help you draw in more targeted traffic.

Besides selecting keywords, there are other techniques to optimise your website for improved search engine performance.

Local SEO

People are looking for information on nearby companies more than ever before because of the proliferation of mobile devices.

Therefore, you must ensure that you are engaging in local SEO if you want to be seen by potential clients.

That entails taking control of your company’s listing on directories like Yelp, Bing Places, and Google My Business. Additionally, it entails ensuring that your NAP (name, address, and phone number) are the same throughout all of your web postings. Participate in your community. Support a community event. Obtain a listing in regional directories. Your SEO efforts will benefit from anything that raises your profile in the locality.

Link Building

Backlinks are essential for increasing the authority and trust of your website. These are backlinks to your page coming from reputable websites. The quickest technique for your insurance company to acquire worthwhile backlinks is through content development.

Create an Online Presence For Your Commercial Photography

The first step in any digital marketing campaign is to create an online portfolio.

Your portfolio is a collection of your best images that you can share with potential clients. It should include all the work you’ve done for clients in the past.

This is your opportunity to show potential clients what you can do.

Your portfolio should include your best work from the past, as well as a few of your latest projects.

Include a mix of both images and videos.

Social Media Marketing for Tattoo Shop

You can get whatever you need on social media to expand your business. To maximise the effectiveness of social media promotions, you should take a few steps.

Here is a list of things that other tattoo shops have said always work for them.

  • Promote on the appropriate platforms.
  • Facebook and Instagram are the simplest and most profitable social media platforms for tattoo businesses. They both welcome text, image, and video content and are well-liked.
  • Use attractive and clear photos: Your company’s image may make or break it. Use high-quality photographs; your users will find them appealing. Your clients will be impressed with impressive images.


The name of your store might be spread to prospective clients during tattoo events. Everybody in the room is your target market, and you and the other artists you work with are promoting your tattoo business just by being there. Go to any local gatherings if there are any. It’s a far better chance to develop a local clientele.

Make sure the space you were given stands out as well. Get a large banner to advertise your business, and consider offering free candy as well.

If you’ve never attended an event, you better understand what to anticipate and how to be ready here.

Discover the locals to get the word out about your tattoo shop

Introduce your company to your neighbours and say hello to them. It’s a great idea to get to know the local companies in your area so that when someone asks who a good tattooist is, they can recommend you.

Don’t just be a tattoo shop

People visit tattoo shops to get inked, but what if you could broaden their perspectives? You might ask, how?

Offer a variety of services. Customers will like it if you provide them options beyond just getting a tattoo, so long as you offer them.

Aftercare products for tattoos

You might use the following concepts:

Temporary tattoos: What if a group of people walks into your studio, some of whom are having tattoos, while others look eager to participate but aren’t quite ready for such a commitment? Now is your chance to stand out from the competition and provide temporary tattoos for these customers.

Tattoo removal/alteration: Another service that could set you apart from other companies is tattoo removal or altering. You can help people who frequently need to have their tattoo changed or removed.

Piercing Services: Establish a modest counter at your studio for piercings. Having tattoos and body piercings can sometimes go hand in hand, therefore be the destination for your customers.

Aftercare Products: Everybody who has a tattoo must take care of it with aftercare items. You may help your clients by making the products available in that situation. You could either sell the things that are currently on the market or create your own products (which is another business idea for you).

Promote giveaways to your followers

You’ll almost certainly gain more followers if you incorporate a giveaway into your digital marketing strategy for tattoo shops. How do you do that?

Post a photo of one of your tattoo designs along with a description of your contest.

Your purpose should guide the simplicity and ease of application of the rules. You can certainly host Instagram giveaways.

Apply hashtags

Your professional work’s images need a brief yet focused explanation. You can support it on Instagram by using relevant hashtags.

To improve the likelihood that someone will find you, use as many hashtags as you can. People typically explore the images uploaded under a certain hashtag.

Implement Geolocation Tags

Users can search for all content that has been geolocated-tagged by using geolocation tags, which associate a specific location with a piece of content. Utilising them is a fantastic approach to increase awareness with your tattoo studio or to let followers know you’re travelling and working somewhere else. Others will be able to locate you and grow your social network if you encourage clients to share and geotag the work you’ve done for them. Geotagging can be one of your closest buddies when it comes to growing your following.

Digital Marketing Strategy for Tattoo Shops

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Email Marketing for Tattoo Shop

Using email marketing to reach your consumers is a highly successful strategy. People don’t usually “purchase” from you right away. In fact, it’s been said that it takes 8 touches for someone to decide to do something.

Tattoo shops have the chance to connect with more potential clients through email newsletters while enhancing their credibility and likeability.

To sell, tattoo shops shouldn’t only utilise email. A quality email newsletter will also be beneficial. For instance, because the majority of your potential customers will be nearby, you may highlight forthcoming local events or local news.

You should think about utilising a CRM when including email into your digital marketing strategy for tattoo shops.You can easily nurture the leads and stay in front of potential buyers and sellers using email drip campaigns. To gain a head start on your email marketing, take into account employing solutions like MailChimp.

Ideal candidates for your email list include those who have used your services in the past or who are most likely to do so in the future.

You may increase your email list in a variety of methods, including:

  1. via use of gated content.
  2. adding pop-up windows to your website.
  3. requesting someone’s email address in return for discounts or freebies.
  4. adding a straightforward banner to your website to draw visitors.

How Can Livelong Digital Support the Growth of Your Tattoo Shop?

As a Livelong Digital client, you will get the expertise of a team made up of individuals with years of experience in digital marketing strategy for tattoo shops.

Some of the effective concepts we develop for tattoo shops are methods to keep clients coming back and leaving you favourable reviews.

We can help you increase your online visibility, grow your clients, and increase sales. Website design, email marketing, social media, SEO, and PPC are our areas of expertise.

Working with our SEO professionals will increase the number of potential customers who visit your website. Additionally, we are prepared to help you increase the number of potential customers who visit your website.

We also have a lot of experience with web and UI/UX design. We can assist you in creating a plan that will enable you to accomplish your objectives.

Let’s Work Together

In conclusion, the benefits of digital marketing are endless and can really benefit any business no matter what industry it falls into.

You should also ensure that you are providing your clients with the best possible experience. Customers will be more inclined to purchase their dream home from you if they feel you care about them and they believe they are receiving a great deal.

To stand out in a crowded industry and increase sales , you must continually change. To learn more about digital marketing strategy for tattoo shops and how it may help you, get in touch with us.

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Digital Marketing Strategy for Tattoo Shops

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