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Read MoreHow to Make Your Bookstore a Success With The Power Of Digital Marketing
- What if you could give your local bookstore a run for its money?
- What if you could make your local bookstore into the number one destination for your target audience?
- What if your customers could buy your books online instead of heading to the local bookstore every time?
A bookstore doesn’t just sell physical copies of books. In fact, the average bookstore sells only a minimum percentage of their inventory through the traditional brick and mortar shop. Most bookstores are stuck selling their books through traditional methods like mail order or print on demand.
But what if you could do the same thing Amazon has done and turn your bookstore into the number one destination for your target audience?
The truth is, it’s possible to create a powerful online presence for your bookstore that makes it easy for your customers to find and buy your books.
Despite of having fierce competition in this rapidly changing digital environment, not just from other retailers but also from libraries and e-books. Using these digital marketing strategies will increase customer traffic to your store at any season of the year not just on the Back-to-school time..
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Create a Website for your Book Store
It’s crucial to have a dedicated website to spread the word and to establish an email list for email campaigns if you want to interact with potential readers and sell books online. Although you will initially have no traffic, it will grow as a result of your persistent digital marketing efforts.
A website should be your first priority because most people conduct their research online. Give potential readers a location where they may obtain all the information they require quickly and easily. Even while social media is a fantastic tool for marketing, you never know when a social media platform will change its algorithm or delete information, whereas you always have full control over what visitors to your website see.
The best way to promote your bookstore is by creating a website that can attract and retain customers.
A website is a great way to showcase your books, as well as to connect with your audience. It allows you to display your books in a more attractive and appealing manner than a simple table of contents on a web page.
The beauty of a website is that it is able to capture and retain more of your customers than a single page of a blog.
You can easily add links to your bookstore’s products and services on the homepage of the website.
Another biggest advantage of a website is that you can easily sell your books online. Don’t forget to make your website easy to navigate and mobile friendly. Make it secure and provide strong call to action. It should be cross browser compatible and fast loading.
And once you have the right website for your store, you can leverage that power to make your bookstore a success.
Search Engine Optimisation for your Book Store
Search Engine Optimisation (SEO) is a type of marketing in which the website is optimised to rank higher for certain keywords.
The goal of SEO is to optimise a site to rank on the first page of search results for specific keywords.
When customers enter a particular search term, they want to see the most relevant results. SEO aims to rank your website for a variety of related keywords.
Search engines use algorithms to determine which results are the best, and they use a variety of factors, including popularity, freshness, and relevance.
SEO is a long-term process, and it is much more than just posting content on your website. The key to effective SEO is making sure that the content is relevant and well-written.
Here are some simple things you can do to start optimising your store’s website for SEO.
- Use keywords in the title and meta description
- Add keywords throughout the body of the pages on your website
- Create a Google Map and list your location on it
- Add images
- Include a sitemap
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Use social media marketing strategically and actively
Social media is an integral part of every digital marketing arsenal.
In today’s world, you can’t escape the social media sphere. From social media platforms like Instagram and Pinterest to email marketing, social media is the lifeblood of any business.
Social media is also the lifeblood of any SEO strategy. In fact, it’s arguably the most important aspect of SEO.
But that doesn’t mean you should just throw money at social media and expect to reap rewards. Instead, you should take the time to think about your goals and your audience before diving headfirst into a social media marketing strategy.
What is your goal?
- Are you looking to drive more traffic to your site?
- Are you looking to increase brand awareness?
- Are you looking to acquire new leads?
If your goal is to drive traffic to your site, then the social media platform you choose is largely a function of what type of content your audience wants to consume.
For instance, LinkedIn might be the greatest option if you want to sell your book that is geared toward business people. If you want to sell a graphic novel or other highly visual book, you might choose to start with one of the networks that emphasise visual content, like Instagram and Pinterest.
Host Events
Events for your customers are a great method to draw in new customers to your bookstore. Hold contests to promote a specific book’s sales. Events can include book signings by well-known writers, whose fans might visit the shop. Book meetups, book exchanges, book clubs, and kids’ story times can all increase the number of people who know about your bookstore and boost sales.
Consider setting up a coffeehouse in your book store
A coffee shop might be positioned next to your bookstore. As they sip on a hot cup of coffee, bookworms can buy their favourite novels and add to their collections. Both coffee enthusiasts and bookworms enjoy this combo. Therefore, bookstores need as much assistance from coffee shops as possible. You can post pictures on your social media of book enthusiasts enjoying their book and the coffee at the same time.
Giveaway bookmarks in order to receive
Bookmarks serve as more than just placeholders for book pages. Bookmarks become efficient bookshop marketing tools when they are created with your logo in mind and printed on superior material.
No matter what kind of book someone is reading, bookmarks will always be used, which is fantastic. All bookmarks have a useful practical purpose, thus users use them until they finally become worn out. This ensures that the bookmark design—which has your logo and branding—remains visible and serves to constantly remind readers of your bookstore.
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Organise book club gatherings
Set up a sign-up sheet and post it on your social media accounts so that book clubs can reserve a time to discuss the book of their choice. Set the gathering for the evening when your bookstore is closed if it’s too crowded. In this way, attendees won’t have to worry about people entering and leaving the venue during the meeting.
Email Marketing for your Book Store
Email marketing is a powerful tool that can help you grow your business. It is used by many big players to market their products and services to potential customers.
The following email marketing tips will help you turn your bookstore into a success.
Use a Mailing List
If you have a mailing list of your customers, you can send them emails about new releases, promotions, sales, and special offers.
Let’s say your bookstore is the best place to go for information on fiction. You can email with a link to a blog post about a bestselling novel or a new book series.
Include a CTA
A call to action is an instruction for your customers to perform an action. You can include a CTA in your email.
The most common CTAs are to purchase the book, click through to the product page, or download the ebook.
Create Content for Your E-Mail List
If you are sending emails to your customers, you can create content that you think would interest them.
For example, you can create a list of the bestsellers for a certain genre. You can also send them a newsletter once a week with the latest and greatest books.
Send Emails at Different Times
You can send emails at different times of the day and week.
You can send emails during the week on weekdays and weekends. You can also send emails on holidays mentioning the special offer going on your book store.
Create an Autoresponder
An autoresponder is an email sequence that you can set up to automatically send an email to your customers based on the rules you specify.
Include a Coupon and Promo Codes
You can include a coupon code and promo codes in your email. You can also send out gift card in your emails.
How Can Livelong Digital Support your Book store to become successful?
You will have access to the knowledge of a team of specialists with years of experience in the field of digital marketing as a client of Livelong Digital. We take pleasure in developing strategies that will draw customers to your book store. You are picking the best when you choose Livelong Digital.
In the fields of website design, email marketing, social media, SEO, and PPC, we have a proven track record of success.
We are experts in website development and UI/UX design, therefore we can help you develop a strategy that will allow you to achieve your goals.
You will be able to find everything you need in one location.
Let’s Work Together
The digital age has made it possible to reach anyone, anywhere in the world. This is especially true when it comes to bookstores. People can order books online, but bookstores still offer a unique experience.
If you want to make your bookstore a success, you’ll need to do a lot of things right. You’ll need to market, advertise, and serve your customers well.
But how about you can get it all done without having to worry?
Livelong Digital can help you get the actual results. Contact us today!!
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