How to Get Your Boat Tour Agency to “Sail Off” in a Flash!

Social Media has become a major source of traffic and potential customers. However, many businesses are not taking full advantage of the potential of social media.

As a matter of fact, some businesses are afraid of social media, and they shy away from it. They think that posting on social media will just turn out to be another job that they have to do.

It doesn’t have to be that way. If you’re able to make your posts more engaging and interesting, you can generate a lot of traffic on social media.

In the last few years, social media has become an integral part of marketing. It is now an important source of traffic, leads, and sales.

So, how can you take action on social media? Here are a few ways you can:

Make boat cruises unique for special occasions and celebrations and post them on our social media accounts.

What if you got a query about a visitor planning to celebrate a milestone birthday, such as 50, or that a couple who wants to schedule a boat cruise to mark their anniversary? Customising a boat tour for people who are celebrating a special occasion could draw more visitors searching for an extraordinary experience to remember the occasion. A complimentary champagne toast on board, crew photos, or even a complimentary dinner during or after the boating event are all possible customise packages to offer the guest.

Make the captain a well-known figure

Why not make the captain and his crew into prominent local figures who are willing to provide advice and anecdotes with all guests and site visitors as they are the stars of the boating experience? You may increase interest in your company and gain a competitive advantage by holding events where locals can meet the crew or by hosting a learning session with the captain. A series of quick videos featuring the captain introducing himself, discussing the history or fascinating titbits about the boats, and providing advice for newbies may be recorded.

Offer each visitor a welcome gift.

Including a surprise component in the trip is another method to provide remarkable experiences. As part of the experience, provide them with free champagne, gourmet appetisers, or a free photo opportunity with the captain and crew. If the customers are delighted by this gesture they will post about it on their social media accounts. Do not forget to reshare it. People alwayslike free stuff..

Run unique deals and promotions all season long.

Sending out offers to your customer via email or posting frequently may help you increase bookings because most people will react favourably to an email discount. A “bring a friend for free” campaign, a first-time visitor discount, or a certain percent discount on a reservation during slower seasons of the year are some examples of promotions you might run.

Use photos and videos to entice more customers.

Photos and videos may provide an unforgettable experience for potential clients, encouraging them to book and explore all the alternatives. Visitors can imagine themselves on the trip and whet their curiosity by doing so rather than merely reading a brief overview of what the tour is about.

Also when people tag themselves on social media, that becomes free marketing for you to their networks.

A brief video shot by the captain or a crew member, some behind-the-scenes film of the crew getting the boat ready for a trip, or even a panoramic or picturesque picture or two of the boat in the middle of the tour might draw interest and offer a potential visitor a taste of the experience. You may share these on Facebook and Instagram, add them to your tour descriptions, and have a page for them on your website.