Stop Selling to Yourself.
Know your customer and sell to their specific need.
Have you ever gone into a store with the intention to buy something and had the salesperson talk over you in their attempt to sell you the product? This tends to be the case especially with workers who receive a script from a supervisor, and recite it word for word to every person that crosses their path.
The problem here is that the sellers are assuming all customers are the same. They have this idea of a nonspecific customer in their head, oftentimes modelled after themselves, and decide to sell to this one person over and over and over again.
People aren’t the same. And not everyone is your customer! Their needs may be similar, but you won’t know what they are until you allow them to express what they’re looking for and then work from what they say. Listen to your customer before you start your pitch, and stop telling them what you think they want to hear, or what you would want to.
Let Us Point You In The Right Direction (After all, we live up to our name!)
Most businesses know that they probably need some sort of social media profile – maybe a Twitter page for their business. Few people, realize the difference between merely existing on Twitter and truly leveraging the power that social media offers.
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