We all know that email marketing is essential for most businesses online.
“If you’re running a real business, email is still the most effective way to universally reach people who have expressed interest in your product or site. For that, it really can’t be beat.” – Colin Nederkoorn, founder Customer.IO
For this reason, the majority of online marketers already have an email marketing strategy in place.
The only problem? Most beginner email marketers and even the pros aren’t sure which email marketing service to choose.
After all, If you choose the wrong email marketing service – you could end up with a lot of technical issues that could affect your sales and conversions.
This is why most online business owners choose MailChimp as their main email marketing service of choice.
MailChimp is arguably the most popular and widely-used email marketing service on the Internet. (According to MailChimp, more than 15 million users and businesses use MailChimp)
It’s the #1 choice of most online businesses because it’s:
- Free for up to 2000 subscribers
- User-friendly, and simple
- Have all the features that you need (automation workflows, segmentation, etc)
But there has always been one problem with their forever free plan: No automated follow-ups or automation workflows!
This was a deal breaker for so many people who couldn’t afford to invest in an email marketing software. Why?
Because email marketing automation is very important for nurturing leads and increasing conversion rates.
MailChimp allows you to only send 1 automated e-mail to your mailing list in their free plan: A double-opt-in confirmation email. (that’s terrible, right?)
But not anymore, yesterday (May 2, 2017) – MailChimp announced that all 21 of their e-mail marketing automation features are made available for free for all users!
”We’re excited to announce that our powerful marketing automation features are now free for all MailChimp users! No matter what type of plan you’re on—Forever Free, Monthly, Pro, or Pay As You Go—you can now send personalized automations at no extra cost.” says on the company’s blog post.
Email marketing automation allows you to send email campaigns, abandoned cart emails, order notifications, birthday reminders and other types of emails automatically.
This is happy news for online marketers who don’t have a large mailing list or don’t yet have the budget to use the sophisticated capabilities of marketing automation.
”we want to give everyone—no matter their account type or list size—the opportunity to use our marketing automation tools to do just that.” – says MailChimp in their blog post.
In 2017, online business owners of all sizes have started to realize the potential of marketing automation in e-mail marketing.
The old model of e-mail marketing is no longer enough to scale your online business.
Automation makes your e-mail marketing simpler and easier to engage and follow-up with your customers. As well as save you a lot of time automating the process. (Enabling you to grow your business even when you’re away from your computer)
Thus, you can work once – automate the entire process; and focus on other parts of your online business such as acquiring new customers.
