Social Media Marketing is the roaring buzz today. 3.5 billion people around the world are actively using one or more social media, which makes 48% of the world population.
Every other business owner is trying to earn their chunk from the vast open ended opportunity hidden in the reputable social media platforms.
While Social Media Marketing has brought huge success to many, there are others who are struggling at this. Due to some reasons their social presence is not striking, users are not engaging with the contents. Or they are not getting enough followers in the first place.
What are their social media marketing problems?
Today we will discuss some of these problems which are hampering the efforts of thousands of business owners from getting engaged with their potential customers.
We will talk about the main social media mistakes that entrepreneurs do and they need to stop it immediately.
Social media is a platform open for all to get in touch with potential customers. If you are not doing the right things, someone else will do it and take your customers away, it is as simple as that.
Common Social Media Marketing Mistakes to avoid in Facebook
First we need to talk about the pioneer and giant of all social media, Facebook. Currently 2.7 billion people are monthly users of Facebook. So you can easily guess its endless potentiality.
Though more people are using facebook correctly these days, still there are many things that are missing. Especially after the vigorous update of facebook’s appearance in 2020, many users are found managing the facebook pages comparatively more complex than before due to its new interface.
Social Media Mistakes in Facebook page management
1 . Comments and the Replies
Anyone can read the comments on a facebook post and make comments too. In many cases companies ignore to reply to the facebook comments made by customers. It becomes way worse when a negative comment is left alone or deleted even.
The ideal practice will be to address all the comments, whether they are bad or good. In case of a good comment, a warm thank you will be a great way to respond. However in the cases where there is a negative comment, utmost care must be taken.
You must reply to the comment publicly in the first place. You might contact him via facebook messages or other methods for further reason. But a public reply must be made so other users do not get the chance to develop the mindset that this company is careless about complaints.
2 . Is it the right audience?
Regardless of your marketing efforts being paid or organic, you must be careful about the audience that you are targeting. Who are your audiences and what are they looking for usually? Also get information about your followers regarding things like their average age, sex etc.
If you own a lingerie shop and most of your business page followers are men, it’s less likely that you will get engagement in your posts. So you need to fix this before developing your marketing strategy. The products you are promoting must match the taste & usability of the followers. Think again and ask yourself, most likely, who will buy your products?
3 . The right Marketing Strategy vs Post types
You need to find the right marketing strategy, Its a well known fact that without strategy, much of the efforts will fail. But at the same time you need to adjust your content and posts along with your strategy. The post types, your strategy and the audience, all must be aligned with one another.
For example, some business owners will post and do marketing with videos and podcasts, some with images and others will combine both. You need to find out which one is most appropriate and effective for your business type.
Not all businesses are suitable for the same content type. That means, all strategy may not work for you as well. That is why we always advise you to develop a customized social media marketing strategy that is specially adaptable with your business type.
Not using stories is one of the common social media mistakes done by business owners. Stories brings a lot of impressions. It also gets engagement from relevant followers. In many cases, organic posts fails to reach the followers due to many reason. This is why Facebook story can be another great way to reach followers with lucrative offers.
Mistakes to avoid in Instagram
1 . Buying followers
It is one of the popular and serious mistakes that is done by most business owners. In most cases the followers are from fake or irrelevant accounts. Sometimes bot services are also available to generate comments.and reactions. All of these practices are highly avoidable.
A big community will not ensure any success unless it is relevant. It might initially look something attractive but deep down it doesn’t carry much weight at all.
2 . Not using hashtags
Another common mistake is not to use hashtags. But hashtags are very important in instagram. Relevant hashtags will generate relevant impressions and therefore more user engagement.
Instagram allows up to 30 hashtags for each post. But before using, you must research relevant hashtags for your image that is related to your product or service. This will increase the percentage of relevant impressions.
3 . Using low quality photos
Another so common mistake. Instagram is all about good looking and lucrative images. Also many users will neglect the descriptions and bio sections. Use them properly to describe what your business is about and may be some key features if possible.
4 . Not using stories
Many users tends to ignore the story feature in instagram. But it actually works pretty nicely. As much as facebook, instagram stories are great ways to increase user engagement. These are free options to reach more followers organically and you should not refrain from using them. Moreover there are many interesting filters in instagram which will make your stories interesting. Too.
Bonus Tip: Entrepreneurs or business owners should switch to Instagram business accounts as soon as they can. Instagram business accounts give us a lot of new features, Instagram Analytics is one of them. From this you will be able to know more about the users, their behaviours and many more.
Marketing Mistakes to avoid in Twitter
Twitter is another major social network. Around 152 million people are actively using twitter. That simply means that a lot of your prospective customers are also using it.
To make the best out of twitter, you need to avoid these mistakes:
1 . Do not make tweets too long
Twitter is not a place where people would like to read things in detail. They are looking for the main theme of the event or news may be in a couple of lines at best. So making it longer will not help. Keep it on point and short.
2 . Not Responding to retweets
Lots of users do this mistake may be due to their shortage of time. But this is not a good idea at all. Engaging with retweets will allow you to get in touch with prospective clients and followers, Also it shows the activeness of your account and the attention that you pay to it.
3 . Too many Retweets
Retweets are of course good. But You have to maintain a certain number per day and do not exceed that. Keeping retweets relevant to your business is another important factor. Irrelevant retweets will look like you are seeking too much attention. The best idea is to retweet only those posts who have mentioned your business name.