There is a difference between producing content for a specific audience that can be read by anyone, and producing content for everyone in general. Target audiences exist for a reason, and while you would like everyone to find your content relevant, they won’t. A child has no use for content on car repair, a teen has no use for content on retirement plans, and an adult would probably not need to know how to make candy bracelets for their friends during a sleepover. Know who is most likely to read your content, and produce it for them.
If your content is geared towards working adults, you might find you get your most views when you share content before they go to work and after they get home. Narrow that group to parents of small children, and you will know to advertise near preschools and daycare centers. Are teens your audience? Ads on social media at times when they’re out of school are ideal. You wouldn’t put an ad for meant for fish on dry land, would you?
Let Us Point You In The Right Direction (After all, we live up to our name!)
Most businesses know that they probably need some sort of social media profile – maybe a Twitter page for their business. Few people, realize the difference between merely existing on Twitter and truly leveraging the power that social media offers.
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