How Marketing Content Ruins Marketing
Some content producers often make the mistake of thinking that the best way to sell a product is to bombard the consumer with post after post filled with specifications, price, color, and any and all information on the product or service that they’re trying to sell. But while it helps to have this information readily available, one should always consider the fact that most customers, before they make any purchase, are often looking to solve a problem.
Focusing on quality content instead of marketing content, can lead to a deeper connection with your followers, and ultimately, more conversion. Instead of making a blog post outlining all the dimensions of your new line of inflatable swimming pools, why not do a post on how parents can keep their children cool and occupied during the summer? Then, after talking about inflatable pools, give a link to where readers can find out more about the wonderful selection available at a discount on your site? Remember, when it comes to marketing, try less bombardment, and more conversation.
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Most businesses know that they probably need some sort of social media profile – maybe a Twitter page for their business. Few people, realize the difference between merely existing on Twitter and truly leveraging the power that social media offers.
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