Why a Buyer Persona Comes Before Content
Do you know the kind of person who would find your content most useful? Can you identify the reasons they would click on your content, what they might be looking for, and what information you can provide that would not only give them the most out of their visit, but possibly result in a brand new customer? If you answered yes to all these questions, then you know your buyer persona inside and out.
Knowing your buyer persona not only makes producing your content easier, but more effective. If you can thoroughly map out the traits, wants, and needs of a person who visits your site, not only are you more likely to have the information to hook them, but you have a better understanding of how to structure it in a way that brings them through the process of learning about your product, to ultimately purchasing it. Don’t try to sell to every demographic under the sun. Know who your target audience is, and act accordingly.
Let Us Point You In The Right Direction (After all, we live up to our name!)
Most businesses know that they probably need some sort of social media profile – may be a Twitter page for their business. Few people, realize the difference between merely existing on Twitter and truly leveraging the power that social media offers.
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