Producing content takes energy, planning, resources, and most of all, time. Time is your most valuable asset, so I think it should be fair to assume that you’d want to waste as little of it as possible. Even if you’re the best content producer in your niche, you will have to accept that some of your content won’t gain as much attention as others. The trick here, is to figure out the kinds of content you should be focusing on, and the ones that you should retire.
Analytics is one of the best ways for you to do this. Most blogging and social sites like WordPress and Facebook come with built in analytics, but if you don’t have this, there are always ways to get it up and running on your current site. Analytics gives you a breakdown of which pages and posts on your users visit the most, You can make sure you embed your landing pages on these for more conversions and the ones they don’t give the time of day. For you, this is dead weight content, and it’s high time you let it go. Remember, what does not get measured never grows.
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Most businesses know that they probably need some sort of social media profile – maybe a Twitter page for their business. Few people, realize the difference between merely existing on Twitter and truly leveraging the power that social media offers.
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