Your business might be doing well, but that doesn’t mean it can’t do better. All business owners dream of big profits and a bigger brand name. When was the last time you revisited your marketing strategy to ensure it’s achieving this?
Melbourne content marketing experts Livelong Digital can show you the steps to take to improve your strategy (and grow your audience and business) by revisiting what you want, where your audience is at and what’s keeping them from going forward.
- Revisit your goals in measurable terms
Much of modern marketing takes place online and can be tracked, which means you can create measurable goals you can test for. Your goal could be to increase enquiries from your website, encourage more online sales or ensure that your website ranks well for specific terms or keywords.
If you have a goal, does it have a start and end date for accurate measuring? If you don’t have a single, specific goal in mind, take a look at your analytics for guidance. Perhaps you aren’t attracting many people to your website at all. Maybe they visit but leave immediately. You can use this information to decide what improvements you’d like to see.
- Revisit the customer journey
How do current customers interact with your brand along their consumer journey? Knowing this will show you who you’re connecting with and how. Improving this process is one of the easiest ways to grow your audience and your business.
Each buyer will be at a different stage, and this could tie into what you discovered in the first step above. For example, a customer who reaches your website but leaves soon afterwards is someone who is interested in your brand and has responded to your advertising.
Often just a tweak or adjustment to your strategy is what’s needed to improve your business growth and reach. For example, if your customers are finding your website easily and responding to your adverts, you’re targeting the right audience in the right way.
If the problem arises that they reach your site, creating a high bounce rate, it could be that your website takes too long to load, doesn’t have relevant information or doesn’t clearly indicate what step they need to take next to find a solution to their problem.
The information you gain from following these steps will make it easy to see exactly how your marketing strategy can be improved without the need to start over from scratch.