In modern days SEO ( Search Engine Optimization) has a lot to do with the intention of the searcher rather than anything else. Search engines have become way smarter to realise the actual intention of the user. That helps to provide better user experience.
What is Search Intent? Different types of Intents
Search intent is the attempt to gain information about the world around you. It describes the purpose of an online search. Understand that search intentions are paramount if you want to rank on page one.
When a search intent is set, is it aimed at answering at least 95% of the search query on the first page. The top results usually are blog posts or videos and not eCommerce. It’s because, initially, most internet users are looking to learn first and then buy.
After learning, customers inquire whether they can buy products from the information provider.
Keep in mind that, when people type in keywords, they are either shopping or researching. So try figuring out the level at which certain questions were asked.
An easy tip, when people search the web using one or two keywords they are directed to blogs. But when the search is more specific, customers are referred to eCommerce sites.
Understand that search intents are paramount if you want to rank on page one. And determine where your customer is in the search intent process.
What are the Types of Search Intent?
Currently, there are four types of Search Intent:
(A) Informational
Many online searches are made by people looking for information. Be it the weather, the latest news, current affairs, you name it. People are constantly looking for information. During this kind of search, users may have a question or want to understand a specific topic.
For example, a search about the day’s weather. Here, the person wants information about the weather so they can plan their day. Ask yourself, what can you do that will make their day? It could be umbrellas or a place where people gather depending on the weather. If you can provide the information, Google may recommend you so that you can satisfy the customer’s search needs instantly.
Thus, the more information you provide, the more your users will rely on you.
In a nutshell, informational intent is:
(a) When users look for specific information
(b) Search engines suggest specific pages
(c) Be the one who gives users what they need
(B) Navigational
When a searcher is trying to track down a specific website or piece of information. That is, they already know what they are looking for. Frequently, the queries are structured in this manner: ‘how do I do this?’’.
For example, the searcher might want to know how to log in to Facebook, or how to use Amazon. If you are a service provider, let’s say, Facebook or any other social media, do you have information that shows users how to start an ad account? Basically, try to provide users with information that helps to make their lives easier through best-used scenarios.
However, ranking for a navigational term is only beneficial if the site contains what searchers are looking for.
To summarize navigational intent:
- When users look for specific websites or tools
- ‘How do I’ questions are used
- Try to provide your best-used scenarios
(C) Commercial
This is when the searcher already knows what they want to buy. However, they still haven’t made a final decision on which solution is right for them.
For example, somebody searches for the best pen or the best camera. Know that this person wants to buy. But needs more information before making the final decision.
Since this is the time when customers look at options and compare them. Make sure that you provide educational information to help them make informed purchase decisions.
In short, commercial intent is:
- When users know what to buy
- Searches for specific products and reviews their options
- Then makes the final purchase decision
(D) Transactional
Transaction intent happens when a searcher aims to make a purchase. They search the web in order to buy something. At this stage, they are trying to determine the best possible source to make the purchase from.
For example, when a customer searches for ‘where can I buy a laptop?’. Here they have already made the purchase decision. Therefore, ensure you offer them an easy, one-click platform to make their purchases.
Essentially, transaction search intent is:
- When users are ready to buy.
- They search for the best possible store
- Thus, ensure ease of purchase.
Best Practices for SEO
Now that you are aware of the different types of search intent, let’s focus on the best practices.
Align Keywords with Search Intent
Start by aligning keywords with the search intent. This will help customers find you easily. Google uses hundreds of ranking factors to decide which sites get the top spot. By aligning keywords with search intent, you will get a noticeable boost to your website.
Create Captivating Content
Secondly, create captivating content that solves customers’ pain points. But, don’t forget to use proper title tags. Since these will let your readers know what information is available on a page prior to clicking it. And remember to create long-form content that provides detailed insight. And, if you provide reliable solutions, your site will have more authority. This will allow consumers to make a purchase decision more easily.
Focus on the Meta Description
Consider the meta description tag as an advertisement for your site. It draws site visitors from the SERP and so is an integral part of search marketing. Incorporating relevant keywords with search intent can also improve a webpage’s click-through rate. So make sure to spend some time writing one.
Optimize Images for Faster Rankings
Image optimization speeds up page loads, boosts SEO ranking, and enhances user experience. With 20% of all US web searches happening on Google Images, optimizing images based on audience intent is crucial. Thus, don’t waste a valuable SEO asset. Work on image optimization, now!
Optimize Web Page Speed
High-performance websites generate more engagement and conversions. Additionally, it is crucial for improving the user experience. You should remember that slow websites lead to lost income and reputational damage. Therefore, by optimizing the page load time you will positively affect sales and marketing processes. With a fast website and good user experience, you’ll see a real boost in site traffic. So work hard on improving your web page speed.
Bottom line
In a nutshell, search intent is crucial for your website to rank greater in the SERPs. Always go for content that matches the search intent. Also, make your website user-friendly so customers will have an enjoyable experience. Lastly, make their lives easier so that they become lifelong loyal customers.
Nevertheless, if you are confused with something, you can rely on us. With our cheap SEO solutions, businesses in Melbourne and all over Australia can have a competitive advantage online. Our SEO service & Digital Marketing Services for small businesses is specially designed. Therefore, it is affordable to all!
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